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Kfc ppt
Colonel Harland Sanders started Kentucky Fried Chicken (KFC) in 1930 by opening a restaurant in Corbin, Kentucky called Sanders Court & Cafe. In the 1940s, he developed his secret recipe of 11 herbs and spices for pressure frying chicken. In the 1950s, Sanders began franchising his chicken recipe and grew his business across the United States. By the 1960s, KFC had over 600 franchised locations globally and continued expanding internationally. Sanders sold his company for $2 million in 1964. KFC became a publicly traded company in 1966 and was later acquired by PepsiCo and spun off into its own company called Yum! Brands, which owns KFC, Taco Bell, and Pizza Hut.
Kfc ppt
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- 3. Say Hi toMr. K
- 4. From the ageof 10 he held numerous jobs farmer streetcar conductor railroad fireman insurance salesman
- 5. About Colonel HarlandSanders Colonel Harland Sanders OCCUPATION: Chef BIRTH DATE: September 09, 1890 DEATH DATE: December 16, 1980 PLACE OF BIRTH: Henryville, Indiana PLACE OF DEATH: Louisville, Kentucky ORIGINALLY: Harland Sanders
- 6. He Used tocook at home
- 7. Because…. He lost hisfather and mother used to go out for work
- 9. Evolution to lineof business
- 10. Started with “SandersCourt & Cafe” at a gas station 1930
- 11. 1935 The title ofhonorary ”Kentucky Colonel” 1937 “Sanders Court & Cafe” expands the restaurant
- 12. 1939 Altered the cookingprocess to reduced cooking time
- 13. 1940 • Devised whatcame to be known as his “Original Recipe” • Contain 11 herbs and spices is still a trade secret
- 14. 1952 1950 • Shut downSanders Cafe and Restaurant • Travels the U.S. to sell his chicken to restaurant owners • First to take franchise offer was Pete Harman
- 15. 1964 First KFC outside NorthAmerica 1960 • Number of franchised outlets 600 1964 • Sold the entire KFC franchising operation 1966 • KFC went public 1969 • Listed on the NYSE
- 16. 1971 KFC was acquiredby Colonel Harland Sanders Passes away 1980
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- 18. 1990 1987 Entered Canada withbrand name as “Poulet Frit Kentucky” 1995 Entry in India
- 19. 1997 2002 • Tricon changedit's corporation name to Yum! Brands, Inc PepsiCo, Inc. announces the spin-off of its quick service restaurants KFC, Taco Bell and Pizza Hut into Tricon Global Restaurants, Inc.
- 20. 2003 Start Marketing Chicken asExtra CrispyPETA Protest 2007
- 21. 2009 Enters Nepal, its firstrestaurant in Durbar marga.
- 22. Build an organization dedicated to excellence Maintaina commitment to innovation Generate consistently superior financial returns and benefits our owner and employees. Deliver superior quality and value in our products and services. Goals Of K.F.C
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- 25. Business Model Canvas- Key Partners PEPSI FOOD SUPPLIER Key Activities More local marketing Logistic management Franchise management Catering management Value Propositions Fast food Home made chicken Secret recipe Customer Relationships Standard personal assistance Self service Customize personal assistance Customer Segments Fast food lovers Mass market Franchisers Non-Fast food loversKey Resources Point of sale Brand Logistic network Secret recipe Storage Catering tool kit Channels Restaurant Phone Website Home Cost Structure Branding / communication storage & tools catering van Product innovation infrastructure Revenue Streams Catering service free Food sale(fixed pricing) Franchising
- 26. Few successful strategies Newmarket development: KFC will introduce their present and new products and services into new geographic/demographic areas. Product development: Bring back rotisserie chicken Concentric Diversification: Add more to KFC product & service variety to the public consumers
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