1. in China Blake Felson Eric LeDuc TeoTertelSoeHlaing IBUS 815: International Business July 8, 2010
2. Current Strategies Multidomestic Strategy Menu Differentiation & Upscale Experience Superior Internal Distribution System Economies of Scale and Quality Control Target Youth Market Extensive Employee Training 1964 1973 1987 1975 1930 1952
Competitive strategy of differentiation and low cost leaderMultidomestic StrategyLocalization and flexibility by Taiwan Gang: Menu differentiationDifferentiation in menu & upscale store appearanceYouth marketEconomies of scale & Superior Distribution system: company owned and operated, improve quality control,