SWOT Matrix Strengths: Weaknesses: 1.​Brand Name 2.​Research & Development 3.​Advertising 4.​Corporate Social Responsibility 5.​Hershey’s Amusement Park 6.​Diverse Product Lines 1.​Management Structure 2.​Decrease of In-Store Shopping 3.​Large Debt 4.​Healthy Food Trends 5. ​Majority of Sales are Domestic 6.​Difficulty Competing Internationally Opportunities: SO Strategies: WT Strategies: 1.Marketing of Holidays 2.Combined projects outside of the U.S. 3.New products (texture, taste, quality) 4.Milk, White, Dark chocolate health profits 5.Advanced technology dropping manufacturing 6. Organic nourishments market increasing 7.Acquisition of companies outside of the U.S. 8.Ethical labor and environmental brand disclosure 1. ​Produce and push for chocolates to be more holiday-related. (S1, O1) 2. ​Figure out how to better use technology to benefit the whole company. (S2, O2) 3. ​Create an organic line of chocolates that allows for all to be intrigued. (S6, O6) 1. ​Revise and review management and disclosures. (W1, O8) 2. ​Introduce new snack/candy with less sugar that is healthier. (W4, O3) 3. ​Invest in sales/stores internationally and allow for the stores to allow in-store shopping. (W5, O7) Threats: ST Strategies: WO Strategies: 1.Inclement weather or natural disasters affecting the growth of products 2.Identical products 3.Unfavorable currency exchange rate 4. Sugar prices are rising 5. Cocoa prices are rising 6.Allergic reactions and other health concerns 7.Obesity rate changing epidemically 8.Fragmentations of the industry 1. ​Reduce the number of products that are similar. (S3, T2) 2. ​Park requires more walking, healthier options for internal enjoyment to encourage exercise. (S5, T7) 3.​Corporate looks into the possible ways to help with the currency exchange rate so there is less of a loss. (S4, T3) 1. ​Open stores that are larger and more inviting rather than smaller shops with fewer options in-store. (W2, T8) 2. ​Look for other places to grow the products needed that are less likely to have weather issues or natural disasters. Possibly grow products in a plant. (W3, O1) 3. ​Sell items in a country that will allow for-profit from sales rather than loss due to currency exchange issues. (T6, O4 & 5) A SWOT Matrix is very important for analyzing the External Factor Evaluation (EFE) and the Internal Factor Evaluation (IFE) in order to match different factors. There are four different types of strategies that can be developed during the SWOT Matrix. The SO, strength-opportunity, which combine an internal strength with an external opportunity; WO, weakness-opportunity, takes an internal weakness and pairs with an external opportunity; ST, strength-threat, focuses on internal strength and an external threat; WT, weakness-threat, is the ...

1. SWOT Matrix
Strengths: Weaknesses:
1.Brand Name
2.Research & Development
3.Advertising
4.Corporate Social
Responsibility
5.Hershey’s Amusement
Park
6.Diverse Product Lines
1.Management Structure
2.Decrease of In-Store
Shopping
3.Large Debt
4.Healthy Food Trends
5. Majority of Sales are
Domestic
6.Difficulty Competing
Internationally
Opportunities: SO Strategies: WT Strategies:
1.Marketing of
Holidays

2. 2.Combined projects
outside of the U.S.
3.New products
(texture, taste, quality)
4.Milk, White, Dark
chocolate health
profits
5.Advanced
technology dropping
manufacturing
6. Organic
nourishments market
increasing
7.Acquisition of
companies outside of
the U.S.
8.Ethical labor and
environmental brand

3. disclosure
1. Produce and push for
chocolates to be more
holiday-related. (S1, O1)
2. Figure out how to better
use technology to benefit the
whole company. (S2, O2)
3. Create an organic line of
chocolates that allows for all
to be intrigued. (S6, O6)
1. Revise and review
management and
disclosures. (W1, O8)
2. Introduce new
snack/candy with less sugar
that is healthier. (W4, O3)
3. Invest in sales/stores
internationally and allow
for the stores to allow
in-store shopping. (W5, O7)

4. Threats: ST Strategies: WO Strategies:
1.Inclement weather
or natural disasters
affecting the growth of
products
2.Identical products
3.Unfavorable
currency exchange
rate
4. Sugar prices are
rising
5. Cocoa prices are
rising
6.Allergic reactions
and other health
concerns
7.Obesity rate

5. changing epidemically
8.Fragmentations of
the industry
1. Reduce the number of
products that are similar.
(S3, T2)
2. Park requires more
walking, healthier options
for internal enjoyment to
encourage exercise. (S5, T7)
3.Corporate looks into the
possible ways to help with
the currency exchange rate
so there is less of a loss. (S4,
T3)
1. Open stores that are
larger and more inviting
rather than smaller shops
with fewer options in-store.
(W2, T8)

6. 2. Look for other places to
grow the products needed
that are less likely to have
weather issues or natural
disasters. Possibly grow
products in a plant. (W3,
O1)
3. Sell items in a country
that will allow for-profit
from sales rather than loss
due to currency exchange
issues. (T6, O4 & 5)
A SWOT Matrix is very important for analyzing the External
Factor Evaluation (EFE)
and the Internal Factor Evaluation (IFE) in order to match
different factors. There are
four different types of strategies that can be developed during
the SWOT Matrix. The
SO, strength-opportunity, which combine an internal strength
with an external
opportunity; WO, weakness-opportunity, takes an internal

7. weakness and pairs with an
external opportunity; ST, strength-threat, focuses on internal
strength and an external
threat; WT, weakness-threat, is the combination of an internal
weakness and external
threat. The strengths and weaknesses are pulled from the IFE,
but the opportunities and
threats are from the EFE. In this situation, the SWOT is
comparing Hershey’s pros and
cons while keeping an eye on the things that need to change and
what their options are
currently. A SWOT Matrix is generally monitored and changed
frequently since the
threats, opportunities, strengths, and weaknesses are constantly
changing.
BCG Matrix
Relative Market Share
Industry
Sales
Growth
Rate

8. High +20 High 1.0 Medium .50
Low 0.0
Medium 0
Stars
II
North American Market
Question Marks
I
International Market
Low -20
Cash Cows
III
Dogs
IV
The BCG Matrix is set up to determine how well multiple

9. divisions of a company are
doing in relation to one another. The y-axis looks at industry
sales growth, while the
x-axis looks are relative market share. Hershey is the industry
leader with 37%, with
Mars coming in second at 28% which in return gives them a
relative market share of
1.25. The most recent industry sales growth rate available puts
Hershey at 0.36 or 3.6%;
their coordination is (1, 3.6). Due to this, Hershey is in the Star
and Question Mark
Quadrants of the BCG Matrix. High market share and a slightly
higher industry growth
rate, Hershey should chase integrative and rigorous strategies to
uphold or strengthen
its position.
References:
David, F. R., David, F. R. Strategic Management. [Bookshelf].
Retrieved from
https://full-bookshelf.vitalsource.com/#/books/9780134153872/
(n.d.). Hershey Company. Retrieved from

10. https://www.dnb.com/business-directory/company-
profiles.hershey_company.c
58210433faaf8cfd3c14d5d254139e9.html
Jurevicius, O. (2013, May 1). How to Focus on the Stars with a
Clever BCG
Matrix. Retrieved from
https://www.strategicmanagementinsight.com/tools/bcg-matrix-
growth-share.h
tml
https://full-bookshelf.vitalsource.com/#/books/9780134153872/
https://www.dnb.com/business-directory/company-
profiles.hershey_company.c58210433faaf8cfd3c14d5d254139e9
.html
https://www.dnb.com/business-directory/company-
profiles.hershey_company.c58210433faaf8cfd3c14d5d254139e9
.html
https://www.strategicmanagementinsight.com/tools/bcg-matrix-
growth-share.html
https://www.strategicmanagementinsight.com/tools/bcg-matrix-
growth-share.html