Keynote "Nach der Cloud - Was kommt jetzt?"

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The document discusses the evolution of cloud computing and digital transformation. It describes how various technologies like cloud, social media, mobile, and data have driven industry transformation. First cloud provided on-demand access to computing resources, now the internet of things (IoT) is connecting physical objects and infrastructure. Examples are given of smart cities and connected cars that integrate digital technologies into everyday environments and objects. The cloud has expanded globally through growing internet access on mobile devices and low-cost sensors. Overall the document outlines how digital technologies like cloud, mobile and IoT are transforming industries and driving the connection of the physical and digital worlds.

Technology

23.06.2016 | thom Kunz - Smile-IT | get IT done with fun

A little history
1999 2008 2012 201620142006 2010
23.06.2016 | thom Kunz - Smile-IT | get IT done with fun

Everything SaaS-ified (examples)
Source: https://blog.newrelic.com/2011/08/23/performance-matters-series-saas-is-about-service/23.06.2016 | thom Kunz - Smile-IT | get IT done with fun

What Is Cloud Anyway?
on demand
self-service
broad
network
access
resource
pooling
rapid
elasticity
measured
Customer orders stuff when
needed and returns when
done
Access to the service
through standard
networking
Source: NIST Special Publication 800-145 „The NIST Definition of Cloud Computing“, Recommendations of the National Institute of Standards and Technology
Provider offers resources in
a shared way, dynamically,
upon need
The customer
experiences
“unlimited resources”
Services are monitored and
reported in full transparency
to the consumer
23.06.2016 | thom Kunz - Smile-IT | get IT done with fun

The 3rd Platform and Other Misconceptions
An analysts concept to base Industry
Transformation on:
• 1st platform: Mainframe
• 2nd platform: LAN, Internet,
Client/Server Computing
• 3rd platform: Cloud, Social,
Mobile, Data
Source: Fred Isbell, SAP, on linkedin – September 2015
What’s wrong with that?
23.06.2016 | thom Kunz - Smile-IT | get IT done with fun

Cloud is the Basis!
23.06.2016 | thom Kunz - Smile-IT | get IT done with fun

Social Transformation
23.06.2016 | thom Kunz - Smile-IT | get IT done with fun
2005
2011
2016

Data Transformation
BigData summarizes the legal,
social, technology, application and
business dimension of the fact that
through applications being
consumed … a vast amount of
information is generated and needs
to be managed and efficiently used.
23.06.2016 | thom Kunz - Smile-IT | get IT done with fun
Trans-
form
Trans-
form

Mobile Transformation
23.06.2016 | thom Kunz - Smile-IT | get IT done with fun Source: http://futurezone.at/b2b/ab-juni-wird-das-handy-zur-bankomatkarte/131.367.041

Digital Transformation
“Digital Business” is the
seamless connection of
humans,
businesses
and things.
“Digital Business” is a
merger of physical and
digital worlds!
23.06.2016 | thom Kunz - Smile-IT | get IT done with fun

A Digital Scenario
23.06.2016 | thom Kunz - Smile-IT | get IT done with fun
55 !!

Connected Cars: Is This Reality?
23.06.2016 | thom Kunz - Smile-IT | get IT done with fun Source: http://www.slashgear.com/bmw-connected-car-concept-finds-parking-and-deals-as-you-drive-23314283/
8080
Chris Davies
23.01.2014

SmartSantander
https://www.youtube.com/watch?v=63HB0S72iXw
23.06.2016 | thom Kunz - Smile-IT | get IT done with fun
https://www.youtube.com/watch?v=63HB0S72iXw

SmartCity Wien
23.06.2016 | thom Kunz - Smile-IT | get IT done with fun
@smartcityWien

And Where is Cloud Now?
• Expanded internet
connectivity
• High mobile and device
adoption
• Low cost sensors
• Ubiquitous compute
power
23.06.2016 | thom Kunz - Smile-IT | get IT done with fun Map - Source: Mark Graham, Stefano De Sabbata; Internet Geographies at the Oxford Internet Institute, 2014

thom@smile-it.at
+43 660 558 52 58
http://www.smile-it.at
http://www.iot-austria.at
@thom1309
Smile-IT
thom Kunz
23.06.2016 | thom Kunz - Smile-IT | get IT done with fun
THANK YOU!

O presente trabalho foi desenvolvido no âmbito da unidade curricular Estratégia da Marca do Mestrado de Marketing Relacional, 1º ano, 2º semestre, 2012/2013 do Instituto Politécnico de Leiria – Escola Superior de Tecnologia e Gestão pela discente Deise Costa. Este trabalho tem por objetivo ilustrar a estratégia seguida por uma marca portuguesa. A marca que iremos abordar no estudo é a Fly London. Será apresentada a estratégia que a marca tem adotado de modo a fomentar o seu saudável crescimento, expansão e posicionamento no mercado nacional e internacional.

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The NEEDS vs. the WANTS in IoT

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The Internet of Things, or the IoT is a vision for a ubiquitous society wherein people and “Things” are connected in an immersively networked computing environment, with the connected “Things” providing utility to people/enterprises and their digital shadows, through intelligent social and commercial services. However, translating this idea to a conceivable reality is a work in progress for close to two decades; mostly, due to assumptions favoured more towards a “Things”-centric rather than a “Human”-centric approach coupled with the evolution/deployment ecosystem of IoT technologies. Estimates on the spread and economic impact of IoT over the next few years are in the neighborhood of 50 billion or more connected “Things” with a market exceeding $350 billion through smarter cities and infrastructure, intelligent appliances, and healthier lifestyles. While many of these potential benefits from IoT are real and achievable, the road to accomplish these may need an rethink. In the last few years, there has been a realization that an effective architecture for IoT (particularly, for emerging nations with limited technology penetration at the national scale) that is both affordable and sustainable should be based on tangible technology advances in the present, ubiquitous capabilities of the present/future, and practical application scenarios of social and entrepreneurial value. Hence, there is a revitalized interest to rethink the above assumptions, and this exercise has led to a more plausible set of scenarios wherein humans along with data, communication and devices play key roles. In this presentation, an attempt is made to disaggregate these core problems; and offer a trajectory with a set of design paradigms for a renewed IoT ecosystem.

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Keynote "Nach der Cloud - Was kommt jetzt?"

1. 23.06.2016 | thom Kunz - Smile-IT | get IT done with fun

2. 23.06.2016 | thom Kunz - Smile-IT | get IT done with fun

3. A little history 1999 2008 2012 201620142006 2010 23.06.2016 | thom Kunz - Smile-IT | get IT done with fun

4. Everything SaaS-ified (examples) Source: https://blog.newrelic.com/2011/08/23/performance-matters-series-saas-is-about-service/23.06.2016 | thom Kunz - Smile-IT | get IT done with fun

5. What Is Cloud Anyway? on demand self-service broad network access resource pooling rapid elasticity measured Customer orders stuff when needed and returns when done Access to the service through standard networking Source: NIST Special Publication 800-145 „The NIST Definition of Cloud Computing“, Recommendations of the National Institute of Standards and Technology Provider offers resources in a shared way, dynamically, upon need The customer experiences “unlimited resources” Services are monitored and reported in full transparency to the consumer 23.06.2016 | thom Kunz - Smile-IT | get IT done with fun

6. The 3rd Platform and Other Misconceptions An analysts concept to base Industry Transformation on: • 1st platform: Mainframe • 2nd platform: LAN, Internet, Client/Server Computing • 3rd platform: Cloud, Social, Mobile, Data Source: Fred Isbell, SAP, on linkedin – September 2015 What’s wrong with that? 23.06.2016 | thom Kunz - Smile-IT | get IT done with fun

7. Cloud is the Basis! 23.06.2016 | thom Kunz - Smile-IT | get IT done with fun

8. Social Transformation 23.06.2016 | thom Kunz - Smile-IT | get IT done with fun 2005 2011 2016

9. Data Transformation BigData summarizes the legal, social, technology, application and business dimension of the fact that through applications being consumed … a vast amount of information is generated and needs to be managed and efficiently used. 23.06.2016 | thom Kunz - Smile-IT | get IT done with fun Trans- form Trans- form

10. Mobile Transformation 23.06.2016 | thom Kunz - Smile-IT | get IT done with fun Source: http://futurezone.at/b2b/ab-juni-wird-das-handy-zur-bankomatkarte/131.367.041

11.

12. Digital Transformation “Digital Business” is the seamless connection of humans, businesses and things. “Digital Business” is a merger of physical and digital worlds! 23.06.2016 | thom Kunz - Smile-IT | get IT done with fun

13. A Digital Scenario 23.06.2016 | thom Kunz - Smile-IT | get IT done with fun 55 !!

14. Connected Cars: Is This Reality? 23.06.2016 | thom Kunz - Smile-IT | get IT done with fun Source: http://www.slashgear.com/bmw-connected-car-concept-finds-parking-and-deals-as-you-drive-23314283/ 8080 Chris Davies 23.01.2014

15. SmartSantander https://www.youtube.com/watch?v=63HB0S72iXw 23.06.2016 | thom Kunz - Smile-IT | get IT done with fun https://www.youtube.com/watch?v=63HB0S72iXw

16. SmartCity Wien 23.06.2016 | thom Kunz - Smile-IT | get IT done with fun @smartcityWien

17. And Where is Cloud Now? • Expanded internet connectivity • High mobile and device adoption • Low cost sensors • Ubiquitous compute power 23.06.2016 | thom Kunz - Smile-IT | get IT done with fun Map - Source: Mark Graham, Stefano De Sabbata; Internet Geographies at the Oxford Internet Institute, 2014

18. 23.06.2016 | thom Kunz - Smile-IT | get IT done with fun

19. 23.06.2016 | thom Kunz - Smile-IT | get IT done with fun

20. thom@smile-it.at +43 660 558 52 58 http://www.smile-it.at http://www.iot-austria.at @thom1309 Smile-IT thom Kunz 23.06.2016 | thom Kunz - Smile-IT | get IT done with fun THANK YOU!

Keynote "Nach der Cloud - Was kommt jetzt?"

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