This document introduces Uncut Donut, a social media agency, and discusses what social media is and how businesses can use it. It explains that social media allows for two-way conversations rather than just consuming ads. The agency's approach involves listening to brand perceptions, analyzing insights while keeping business objectives in mind, creating an engagement plan, and constantly tracking results.

1. Hi

2. We’re Uncut Donut, and we’d like to be your social media catalyst.

3. We’ll answer the burning question first – What’s a “ social media catalyst”?

4. We thought it had a nice ring to it, and best represented how we can use the tools and more importantly, the philosophy of all that’s labeled social media to achieve your business objectives.

5. So, then, what is Social Media?

6. You could stop calling it media, for starters!!

7. And if someone says conversations, they better have a Second Life ready!!

9. Actually, there are a zillion social media presentations on slideshare already

10. It is a fundamental shift in the way we communicate, experience, share, consume….. connect

11. Hmmm…Clients might not pay for abstract philosophy. But tool statistics can be a help at such junctures. So..

12. India has 71 million internet users* IMRB - IAMAI Clip Art photo. For illustration only. Actual users might look significantly different

13. Vizisense, March 2010 A good time to point out our non-relation to Orkut’s donuts

14. 1300000 blogs Source: BuzzGain

15. 230000 twitter users Source: BuzzGain

16. 83% are creating/ sharing/ consuming/ discussing videos Source: BuzzGain

17. 55% are creating/ sharing/ consuming/ discussing photos Source: BuzzGain

18. Ok, but what’s all that got to do with us?

19. You don’t recognise us??!! In your marketing speak, we are called target audience.

20. Or consumers, the ones who you try to advertise to, through television, newspapers, radio and even the web.

21. It’s just that with the new web platforms, we have better things to do than consume ads. For instance, we talk to each other a lot……

22. … . and sometimes, we talk about you, and the nice/silly/fun/stupid things you do.

23. But.. but, how can they do that? Isn’t it OUR brand?

24. Let’s do this ‘social’ stuff. Let’s just upload all our ads on YouTube?

25. Sure, and have the whole world know how consumers think it’s money down the drain. Listen, you showed us this, what do you think we should do?

26. First, we listen .. Brand Perceptions Product Insights Buzz on brand/ communication Users and Influencers Category / usage trends Bouquets and brickbats

27. Then, we analyse , keeping in mind your business objectives..

28. We make a plan , and then..

29. Engage !! To boldly go where no brand has gone before* *some actually have, kudos to them

30. ..and we constantly track , to ensure that your money is well spent. But before all that, there’s one thing you really must do.

31. Contact [email_address] Prathibha - 99006 25609 www.uncutdonut.com

32. Just what the world needs. Another social media agency!!

33. All we can say is The proof of the donut is in the @having 