Logrando valor de negocio con AWS

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Logrando valor de negocio con AWS
Américo de Paula
LATAM Solutions Architecture Manager
Octubre 2018

Agenda
1
Cloud
value framework
2
Areas de valor para el
negocio
Cost savings
Staff productivity
Operational resilience
Business agility
3
Procesos &
mejores
prácticas

Cloud Value Framework
Cost
Savings (TCO)
Staff
Productivity
Operational
Resilience
Business
Agility
Qué es?
Ejemplos
Infrastructure cost
savings/avoidance
from moving to
the cloud
50%+ reduction
in TCO (GE)
Over 500 hours
per year of server
configuration
time saved (Sage)
Efficiency
improvement by
function on a
task-by-task basis
Critical workloads run
in multiple AZs and
Regions for robust
DR (Expedia)
Benefit of
improving SLAs
and reducing
unplanned outages
Launch of new
products 75%
faster (Unilever)
Deploying new
features applications
faster and
reducing errors
Most Compelling
Cloud Benefits
Typical
Focus

Ejemplos de Valores Obtenidos
Staff ProductivityCost Savings Operational Resilience Business Agility
80% reduction in software R&D times
(Apeejay Stya & Svrán)
Time to launch digital campaigns cut from
weeks to 24 hours (91App)
Calc and reporting time cut from 10 days to
10 minutes (Aon Benfield)
Time to market cut from weeks to hours
(FlyDubai)
Clinical simulations 98% faster than on-
premise (Bristol-Myers Squibb)
Time to deploy IT compute reduced to <5
minutes (Alcatel-Lucent)
R&D RFS times reduced from 6 months to 1
day (NewsCorp)
Provisioning time cut from 3–4 weeks to 2
days (ENEL)
Test-run time cut to 10 minutes, from up to
2 hours (Yelp)
Launch new products 75% faster (Unilever)
5M financial investment policies
recalculated in minutes instead of
overnight (ABSI)
DC footprint from 13 to 6 (The Weather
Co.)
DC footprint reduced from 8 to 3 by 2018
(CapitalOne)
Storage costs reduced by up to 60% (ENEL)
Migrated 500 servers, 1 PB storage, &100
DB servers in 3 months to AWS (Condé
Nast)
Over 50% reduction in TCO (GE)
DC footprint from 45 to 6 (News Corp)
50% reduction in app costs (Time Inc.)
Cost savings of $20M p.a. (FINRA)
Computational cost reduced by 20%+
(ENEL)
Cloud deployment has saved US$34 million
in CAPEX and reduced OPEX by 85%
(Samsung)
Cost reduction of $40k p.a. (Dow Jones)
Savings of $1.5M p.a. (Trainline)
30% reduction in OPEX (MacMillan)
12% reduction in OPEX (RWE Czech)
Scaled to handle a 400% increase in page
views (Kurt Geiger)
Improved security posture (CapitalOne)
8600 transactions/second (McDonalds)
Transfer of over 750 TB of data from
pipeline inspection machinery (GE)
Processing over 75 billion market events
daily (FINRA)
Critical applications run in multiple AZs, x-
Regions for robust disaster recovery
(Expedia)
Supports over 300,000 requests per minute
to its API (Easy Taxi)
60% reduced downtime (Trainline)
Migration of SAP on Oracle to AWS with
zero unplanned downtime across five
countries (Kellogg’s)
SAP availability boosted to 100%
(MacMillan)
Average annual staffing savings of $3M
(Adroll)
Energy Marketing business prepared for
acquisition in only 6 months rather than 12
(Hess Corp)
Half the infrastructure team required to
manage infrastructure (2C2P)
Performance targets over-achieved by 43–
66% (McDonalds)
IT Infra consolidation completed in 20% of
expected time (Hearst)
60% of IT working on data proliferation,
lack of standards, security hardening all of
which AWS is addressing (Intuit)
Over 500 hours per year of server
configuration time saved (Sage)
39 years of Computational chemistry
condensed into 9 hours (Novartis)

Ejemplo Resultado Cloud Value Framework
Server
Storage
Network
$1,093,514
$688,514
$154,640
Savings
Staff ProductivityCost Savings Operational Resilience Business Agility
Total $1,936,688
Infrastructure
Facilities
Network
$405,000
$270,000
$337,500
Impr
$1,012,500
Value
30%
80%
20%
eCommerce1
After
$1,432,343
Value
99.00%
Before
99.50% $1,432,343 Time to Deploy
Total Defects
Customer NPS
Employee NPS
$656,232
$640,360
$1,302,274
$1,751,055
Impr
$4,349,922
Value
22.0%
35.0%
50.0%
33.3%
KPIUptime
TOTAL ANNUAL BENEFIT $8,731,433
Typical Focus Most Compelling Cloud Benefits

Cost Savings: Economics of the Cloud
Traditional hardware
Actual demand
AWS
Predicted demand
Key:
Infrastructure
cost $
Time
Large
capital
expenditure
Opportunity
cost
Lost
opportunity

Cost Savings: Modelando On-Premises
Facilities Cost
Space Power Cooling
Recurring ISP/bandwidth costs
Network hardware—LAN
switches, load balancer
Facilities Cost
Space Power Cooling
Storage software costs
(+ maintenance)
Hardware—Storage disks,
SAN/FC switches
1
2
3
Server Costs
Storage Costs
Network Costs
Facilities Cost
Space Power Cooling
Software—OS, virtualization
licenses (+ maintenance)
Hardware—Server, rack c
hassis PDUs, ToR switches
(+ maintenance)
Diagram doesn’t include every cost item. For example, software costs can include database, management, and
middle tier software costs. Facilities costs can include costs associated with upgrades, maintenance, building
security, taxes, and others.
illustrative

Cost Savings: Ejemplo
1 non-virtualized physical server, 16 cores, & 64 GB RAM at 50% utilization
1 c4.4xl (3 yr TCO)
Server HW
Maintenance
Rack
Facilities
Labor
Software
TOTAL (3 yr)
$8K
$3.6K
$2K
$10.8K
$4K
$0
$28.4K
On premises
EC2 3-yr RI
Labor
Support
TOTAL (3 yr)
$8K
$1K
$1K
$10K
AWS

Cost Savings: Estudios de Caso
“Logramos facilmente escalar
nuestra infrastructura, servir mejor
nuestros clientes en nivel global,
reducir nuestros costos fijos en 75%
y costos operacionales en 83%.”
— Valentino Volonghi, CTO
“3 años en esto, ya ahorramos más
de $100 millones en gastos de
capital y ya tenemos 65% en
cloud.”
— Dominic Shine, CIO
“Como resultado del all-in para
AWS Cloud, la empresa logró
reducir costs en 40% y mejorar
performance operacional en
30–40%.”
“Ahorramos $1M en costos de
renovación de hardware y
$200K anuales de costos opex.”
“Estimamos 15–20% de ahorros
anuales de opex; y obtuvimos
35%.”
“Tuvimos una reducción de 52% en
TCO, que viene de varios factores...
[self-service, storage dinámico, uso de
VMs de bajo costo]. Finalmente, estes
ahorros son un producto de hacer los
cosas correctas.”
— Ben Cabanas, CTO

Staff Productivity: Enfoque en Valor Añadido
Tactical (undifferentiated)
Strategic (differentiated)
Current state “Lift & shift” to AWS High-level AWS services
Activities
Customer maturity on AWS

Task Typical Reduction Description
Server budgeting and planning 90%
There is no capital server budget or plan in the
AWS Cloud
Server purchasing process 75%
Instance purchasing requires minimal effort in
comparison to server purchasing
Long-term capacity planning 75%
Capacity planning is simply a matter of initiating new
instances based on thresholds and much of this can
be automated
Project budgeting and planning 75%
Project budgeting and planning effort should be
significantly reduced
Prepare detailed implementation plans 75%
Implementation plans will be reduced since instance
initiation is very straightforward
Arrange repair for hardware in occasion of
hardware failure
100% Not necessary with AWS
Installing/upgrading/removing software 50% Simplify and automate OS patching/updating
Staff Productivity: Ejemplo
Server Administrator

Staff Productivity: Ejemplo
Server Administrator
Task Typical Reduction
Server budgeting and planning 90%
Server purchasing process 75%
Long-term capacity planning 75%
Project budgeting and planning 75%
Prepare detailed implementation plans 75%
Arrange repair for hardware in occasion
of hardware failure
100%
Installing, upgrading, and
removing software
50%
x
75% reduction w/AWS
18.8% efficiency gain
25% of time

Staff Productivity: Estudios de Caso
Pharma Services
Provider
“[Nuestro equipo] gasta 60% del trabajo en
cosas como proliferación de datos, falta de
standards, temas de seguridad ... AWS está
ayudando con estas necesidases.”
— Raji Arasu, SVP of Platform and Services
$3M de ahorro en costos con
staffing; reducción de costos
operacionales en 83%
51% mejoras de eficiencia en
funciones de cómputo;
20% de mejora en funciones de
desarrollo de applicaciones
Telco Provider
60% de reducción en
recursos para soporte de
aplicaciones
50% de reducción en overhead
administrativo, incluyendo gestión de
servidores y operaciones de backup

Operational Resilience: Costs de Downtime
Annual Fortune
1000 application
downtime costs (IDC)
$1.25 to
$2.5B
Cost/hr. of a critical
application failure
(IDC)
$500K
to $1M
Average cost of a
data breach
(Ponemon Institute)
$3.6M
Average cost per
lost or stolen
record (Ponemon)
$141
Average cost/hr.
of downtime
(Ponemon Institute)
$474K

Operational Resilience: Example
illustrative
FTE cost = $1,500/minute
1. Business user productivity
# of users = 1,500
FTE ($) = $125K
FTE cost = $750/minute
2. Other categories
~50% of cost
0.1% improvement = 525.6 minutes
X $2,250
$1.2M
Calculate cost-per-minute of unplanned downtime

Operational Resilience: Estudios de Caso
Con AWS, Travelstart abrió
oportunidades en mercados
emergentes y cortó costos
operativos en 43% y downtime en
25%
“Aplicaciones SAP subieron de
90% para casi 100% desde que
movimos para AWS.”
Con su infraestructura on-premises,
la disponibilidad de sus sistemas
estaban en 98%, pero con la
infrastructura en cloud, esto subió
para 99.965%
Migró todos workloads para
AWS para reducir downtime en
60% con ahorros anuales de
£1.2M
Rebuilt de su portal de acceso a
pacientes en AWS y reducció
downtime de 120 para
<5 min/més
Migró para AWS en 6 semanas sin
downtime y mejoró disponibilidad
para 99.99%+

Business Agility: Track & Measure KPIs
KPI
New applications launched per year Mean time to resolution
Time to market for new applications Response time to defects (hrs)
% of new applications launched on-time % of failed deployments
Time to provision new environments (days) Customer retention (%)
Deployment frequency (revs/yr) Adoption of new features (%)
Time to deploy to production (weeks) “Value” per release ($ revenue potential)
Time to deploy to test (days) Employee retention (%)
Features per release Employee absenteeism (%)
Total # of incidents/defects Employee NPS/satisfaction
% of total defects found in test Customer NPS/satisfaction

Business Agility: Ejemplo
Customer-facing application for a subscriber-based company
1. Time to market (TTM)
2. Conversion rates
3. Customer LTV
4. Clicks per month
6 months à 1 month
80% à 90%
$1K
10K
10K clicks/month x 10% conversion rate uplift x $1K LTV x 5 months
= $5M TTM benefit

Business Agility: Estudios de Caso
“Más de 80% de los gastos de IT eran
consumidos por costos operacionales
de IT… Hoy, 60% de nuestros gastos
de IT son dedicados para inovación.”
“Nuestros proyectos no llevan más
años — llevan meses. Esto significa
que podemos entregar nuevas
funcionalidades para nuestros
clientes mucho más rápido que
antes."
“Fuimos capaces de usar
AWS y reducir el tiempo
requierido para deploy de
infrastructura de semanas
para días o horas.”
Incrementó velocidad de
desarrollo de productos en
30%
Deploy instancias 90% más
rápido
Tiempo de provisionamiento
reducido de 4 semanas para
2 días

Mejores Prácticas
1. Presentar el valor total de cloud, no solamente el TCO
2. Armar el business case de forma colaborativa com sus stakeholders
en múltiples iteracciones
3. Involucre los stakeholders correctos (Finanzas, Compras, IT, Inginiería, Negócio)
4. Assignar valor para áreas difíciles de quantificas, como “Business Agility”
5. Empiece el proceso de business case temprano en el proceso de toma de decisión

23
El nuevo esquema de Aseo de Bogotá basado en datos:
ejemplo de innovación con tecnología
Javier Torres Páez – Asesor TIC UAESP
Director de Consultoría de Yobiplex Corporation

El nuevo esquema de Aseo
de Bogotá basado en datos:
Ejemplo de innovación con
tecnología

DIFICULTADES QUE DEBÍAN SER CORREGIDAS
▪ En la calidad del servicio
▪ En la oportunidad de la información
▪ En los mecanismos de control y seguimiento
25

FASES DE IMPLEMENTACIÓN
28
Básico
Versión 1.0
Versión 1.1
Versión 2.0
Agosto 12
Mes
6
Mes
12
Mes
18
Mes
24
Febrero 12 Agosto 12 Febrero 12
2018 2019 2020

SIGAB
EPISA
CONSECIONARIOS
Portal
SIGAB
Tablero
de Control
APP Ventanilla
Única
Datos
Abiertos
SIGAB
Módulo de Gestión de Información
Modulo de validación y consolidación
Módulo de Interoperabilidad - PDI
Módulo
Administración
del sistema
Módulo Gestión
atención al
Usuario (PQRS,
centro contacto)
Módulo
Gestión
comercial y
financiera
Módulo
Gestión técnico
operativa
Sistema
Transacciones

ÚLTIMAS TECNOLOGÍAS INCORPORADAS
Big Data Analytics Cloud Computing APPsIoT

Recursos para Empezar
AWS TCO Calculator
https://awstcocalculator.com
AWS Economics Center
aws.amazon.com/economics/
Estudios de Caso y Reportes
aws.amazon.com/solutions/case-studies
Estudios de Valor
Disponibles Ahora

Gracias!
Américo de Paula
LATAM Solutions Architecture Manager
Octubre 2018

Logrando valor de negocio con AWS

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