Key Traffic Systems, a UK traffic management software company, upgraded their licensing solution from HASP HL to include HASP SL to allow for software-based licensing. This allowed them to enter new markets that required electronic software delivery and provided more flexibility for their user base. The upgrade was seamless using the HASP toolset and provided benefits like increased sales, ease of implementation, and effective license management through the Business Studio admin control center.

1. Key Traffic Systems Penetrate New
Markets by Adding Sentinel HASP SL,
Software-based Licensing to its Traffic
Management Software
CASE STUDY
Key Traffic Systems Ltd. (“KTS”), the UK leader in highway and traffic management software, is also a longtime SafeNet
customer. With a large and growing user base, KTS needed the ability to offer hardware or software-based licensing and secure
downloads of its software to accommodate changing customer needs as well as appeal to new markets. Sentinel HASP was
right there to help.
Background Challenge
KTS software is used by various government organizations and engineering • Protecting their intellectual property investment against fraudulent
firms to design and manage road safety and regulation features. KTS use while providing legitimate users from a large and distributed
customers can access the software through a central network. user base with flexible, no-hassle access
• The ability to offer secure electronic delivery and activation of
In 2007, KTS moved to Sentinel HASP HL. After many years of using this their software
solution, KTS wanted to upgrade their in-house network license model
• Easily and cost-effectively enter new markets and geographies
to one which offered greater reliability, better user-controllability, and
• The flexibility to offer a secure alternative to USB keys
which could also be used over both wide and local area networks. They
also needed a solution which represented value for money.
With a large and distributed user base, KTS needs to provide flexible, Solution
no-hassle access to legitimate users while protecting their intellectual SafeNet Sentinel HASP provides hardware and software-based
property investment against fraudulent use. They recognized that software licensing and security
Sentinel HASP was still the perfect solution for KTS and took advantage
of an upgrade proposal.
Results
Key Traffic Systems appreciates the robust protection, flexibility and
ease of use that HASP offers.
Key Traffic Systems Penetrate New Markets by Adding Sentinel HASP SL, Software-based Licensing to its Traffic Management Software 1

2. Business Challenge “It’s a great experience to be able to work with an
After a few years, KTS was ready to make another upgrade to their organization that we have such a long standing
Sentinel HASP system. While the current HASP HL solution still
provided outstanding protection, a high level of flexibility and control
relationship with, like SafeNet. We look forward
in a single out-of-the-box system; there were a number of advantages to more software protection and management
that could be gained by implementing a software-based solution. innovations in the future.”
Chris White, software development manager at KTS, comments, “We — Chris White, Software Development Manager, Key Traffic Systems
wanted to launch our AutoSTRIPE software into the Australian and
New Zealand markets and it was not practical to enter those markets KTS Operations’ staff can also confirm that fulfilling software orders
with a hard lock key.” Simultaneously, a significant portion of the using the Sentinel HASP Business Studio saves a considerable amount of
company’s current UK customer base was migrating to servers without time, sometimes up to 15 minutes per order. It also alleviates error when
USB ports, such as virtualized servers and blade, so hardware dongles generating activation codes and makes it possible to instantly and cost-
were no longer an option. effectively serve foreign markets any time of the day or night.
The new solution was also well received by the KTS user base. “All in all,
The Solution people are happy about Sentinel HASP SL, it’s transparent to the end
Since Key Traffic Systems was already a long-time user of Sentinel user, quick to set up, hassle-free and it does its job!” said Chris.
HASP, implementing HASP SL alongside HASP HL was a logical and
straight-forward progression using the familiar HASP toolset. Now, KTS Benefits
can accommodate all of their end users; still providing the same level of Copy Protection: Sentinel HASP protects software from piracy and
unauthorized use.
control but with increased flexibility. The Admin Control Center within
the HASP Business Studio, enables centralized tracking of applications IP Protection: Sentinel HASP prevents reverse-engineering of code and
and the administration of license managers and protection keys; offers robust anti-debugging and code obfuscation technology.
ultimately distributing electronic keys. Business Studio’s Trialware, also Cross-Locking™ technology: Sentinel HASP allows you to quickly and
enables customers access to their software immediately, eventually easily choose either hardware or software-based protection keys to
converting the full version of the product by hardware key or by entering enforce software licenses.
an electronic activation code. When referring to integrating Sentinel Multiple licensing options: HASP enables multiple licensing options,
HASP licensing into KTS’s CRM system, Chris stated, “The Business allowing software vendors flexibility to meet market-specific demands.
Studio API is very functional and it comes with a great example that
Increased Sales: Sentinel HASP allows KTS to enter new markets
shows you how to do everything. All of our software-based licenses are
that were not possible otherwise.
generated without anyone having to touch the system.”
Ease of Implementation: The Sentinel HASP Envelope’s wrapping
technology makes protection implementation quick and easy.
Rewards
Years after first implementing Sentinel HASP, it’s still a win-win Effective Management: The Sentinel HASP Business Studio Admin
Control Center enables centralized tracking of HASP-licensed
situation. Dr. Jeremy Ellis, Director of KTS, describes the integration
applications, as well as administration of HASP License Managers and
process as “straight forward, allowing us to concentrate more on
HASP software activations.
the development and release of our software.” From there, KTS
realized immediate returns. Moving to Sentinel HASP SL provided KTS
About SafeNet
customers with a more flexible network licensing solution, which in
Founded in 1983, SafeNet is a global leader in information security.
turn increased availability — and revenue. “Software-based licensing
SafeNet protects its customers’ most valuable assets, including
reduces costs significantly and when you add the fact that we now
identities, transactions, communications, data and software licensing,
have fully-secure electronic distribution and activation you really see
throughout the data lifecycle. More than 25,000 customers across
the value,” says Chris White.
both commercial enterprises and government agencies and in over 100
countries trust their information security needs to SafeNet.
“Our customers far prefer the Sentinel HASP system
About Key Traffic Ltd.
when compared to other licensing systems they use, Key Traffic Systems Ltd. is the UK market leader in software solutions
such as Flex LM. They find it much easier to install, and for Highways and Traffic Management. KTS offers a comprehensive
set up; overall Sentinel HASP is more reliable.” range of Computer Aided Design and database applications for traffic
engineering, road safety, street lighting, and highway maintenance
— Chris White, Software Development Manager,Key Traffic Systems
engineering. As market leaders, KTS software is used by county
councils, sign manufacturers, police forces, metropolitan councils,
district councils, civil engineering consultancies, and more. For more
information, visit: www.Keytraffic.com.
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Key Traffic Systems Penetrate New Markets by Adding Sentinel HASP SL, Software-based Licensing to its Traffic Management Software 2