kevin_jasker_23andMe
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The document discusses the personal genetic testing company 23andMe. It provides an overview of 23andMe's $99 genetic profile product, how it works using microarray technology rather than full genome sequencing, its revenue model and funding history. The document also summarizes 23andMe's competitive advantages in scale and personalized displays, growth in new users, and predicts its continued success as costs decrease over time.
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kevin_jasker_23andMe
- 1. Kevin Jasker
- 2. What is it? • $99 personal genetic profile • Spit in tube -> Ancestry/Health Profile
- 3. How it Works • NOT Genome Sequencing • Illumina Gene Chip • Only screens relevant genes
- 4. Financials • Venture funded – $102 Million – $50 Million Series D in 2012 • 200,000 Users = ~ $20,000,000 Revenue • Long-term Revenue Model - Gene Patents
- 5. History • Founded in 2006 • Co-founder – Anne Wojcicki (Sergey’s wife) • Price- – 2007: $999 - 17 “reports” – 2012: $99 - 244 “reports”
- 6. Secret Sauce • Scale • Personalized Information, displayed well • Surveys
- 7. What’s Hot? • 82,000 new users in 2012 • API • Website
- 8. Story
- 9. Story 2 • 70% Environment, 30% Genes • Association for Molecular Pathology v. Myriad Genetics
- 10. Competition • Pathway Genomics - Physicians • Navigenics - Out of business • Academia/Biotech
- 11. Prediction • Success – Weathered the storm – Mountains of Data – Cost/run will continue to decrease