These slides were presented during the SEMrush webinar "How to Find Blog Topics Your Audience REALLY Cares About". You can watch the replay here >>> https://www.semrush.com/webinars/how-to-find-blog-topics-your-audience-really-cares-about/

1. How to Find Blog
Topics Your Audience
REALLY Cares About

2. What We’re Covering
Top 4 sources for topic research
● Your Customer-Facing Employees
● They Ask, You Answer “Big 5” (and beyond)
● Search Engine Autofill (with Andy)
● SEMrush
2

3. Results To Get You
Inspired

4. 4
West Roofing Systems

5. 5
AIS-NOW

6. 6
Sheffield Metals

7. 7
Aquila Commercial

8. 8
Retrofoam of Michigan

9. 9
Alaska Sleep

10. Get list of Q’s from all
Customer-Facing
Employees

11. Internal Brainstorm Sessions
Get top 20 Questions Every Employee Hears Regularly
● Sales Teams
● Leadership
● Specialists/Engineers/Doctors
● Customer Service
● Billing Department
● Technicians
● Admins/Front-Desk
11

12. Focus on Questions about
the things YOU DO
And the things YOU SELL
Not Questions about YOU
12

13. Let’s See it in Action
https://docs.google.com/a/impactbnd.com/spreadsheets/d/1JvalKiFrC6mKaAtFcgASaJNAtiRcqV22LYgU
NpuadS4/edit
13

14. They Ask, You Answer
“Big 5”

15. Cost Questions
● Cost
● Price
● Rates
● Fees
● Fines
15
● Charges
● Expenses
● Insurance
● Warranty
● Value
Common Keywords

16. Best of Lists
● Best Products
● Best Service
16
● Best Practices
● Best Provider
Types

17. Best of Lists
● Best
● Top
● Most…
● Strongest
● Fastest
17
● Biggest
● Longest-Lasting
● Easiest
● Quietest
● Hottest
Common Keywords

18. Comparisons
● Compare
● Contrast
● Equal to
18
● VS
● Like
● Similar to
Common Keywords

19. Comparisons
Apples to Apples
19
Apples to Oranges
Types

20. Problems
Their Problems
● Awareness
20
Your Problems
● Consideration
Types

21. Reviews
Products
21
Companies
Types

22. Let’s See it in Action
22

23. Let’s See it in Action
23

24. Let’s See it in Action
24

25. Let’s See it in Action
25

26. Go Beyond The “Big 5”
● Definition/Descriptions
● Benefits
● How to/Tutorials
● Types/Classifications
● Laws/Regulations
● Myths/Misconceptions
26
● Pros & Cons
● Correlation/Causation
● Qualifications
● Ideas/Trends
● Timeline
● For/Persona Specific
17 Business Blog Topics Your Audience Wants You to Write

27. Use Google

28. Let’s See it in Action
Pass Screen over to Andy
28

29. Use SEMrush

30. My Favorite SEMrush Tools for Keyword Research
● Keyword Magic Tool
● Organic Research
● Keyword Gap
● Topic Research
30

31. Want to Try SEMrush Yourself?
Get a 7-Day Free Trial
31

32. Kevin’s Greatest Hits
17 Business Blog Topics Your Audience Wants You to Write
How to Do Keyword Research Without Any Tools
How to Write a Cost Article
How to Write a Comparison Article
How to Write About Your Competitors On Your Website
Content Marketing Defined
32