Report on Korea Electronics Grand Fair 2010

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2010 Report on

KOREA ELECTRONICS
GRAND FAIR

OutLine
04 Korea Electronics Grand Fair 2010 Outline
06 Opening & Events

Smart Life
08 ICT 'Beyond Smart'

Contents, Design & New
10 LIFE STYLE
12 "A New Age, with New Goods"

Convergence
14 Digital Clothing "Shop for fashion in 3D."
16 Building IT "When Smart IT meets construction!"
17 Car electronics "Automobile is also IT."
18 Medical treatment 'Let me introduce Dr. IT at smart hospital.'
19 Broadcasting 'Let's go to the age of digital broadcast'

02 Korea Electronics Grand Fair 2010

Cutting-edge Trend
21 3D 'Pictures turning into reality.'
24 Green IT 'IT is breathing.'
25 App World Expo 'Application, a new ocean to be explored.'
26 LED "Light up the world through Korea."

28 Parts & Components

Convention & events
30 IMID 2010 'Korean displays dominate the world.'
32 i-SEDEX 'No Power, Green Memory'
34 Buyer Special
40 Smart korea 2010

Results
42 Media Coverage
44 Statistical Results
46 2011 Korea Electronics Grand Fair Preview

www.kes.org 03

Korea Electronics Grand Fair 2010 Outline
■ Summary
·Name of Event : Korea Electronics Grand Fair 2010
·Date : October 12(Tue) ~ 15(Fri) 2010 / 4days
·Theme : IT's my life
·Exhibition Filed : About 25,000 items related to Multimedia, Telecommunication,
industrial electronics, consumer electronics, semiconductor,
display and electronics components.
·Venue and Scale : KINTEX Hall 1~5
- Area : 53,541sqm
- Exhibitors : 750 companies from 12countries (2,328 booths)
- Visitors : 55,242 (1,823 Foreign buyers)

■ Processing Agency
·Sponsorship :
·Supervision :
·Supported by : The Electronic Times, KBS, MBC, SBS,
The Korea Economic Daily

■ Floor Plan


■ Major Events
·Conference
- Creative Futures Forum
- IT Convergence Conference
- IT Industry Prospect Conference
- Global Cooperation Seminar
- 3D Convergence Industry Global Conference
- Smart Media Industry Future Prospect
- Today and Tomorrow of 3DTV Camera
- IT Green Growth Seminar for Switch of Low Carbon Industry
- ITC Patent Suit and Mock Trial Seminar
- 2010 Medical and Energy IT Convergence Technology Road show
- Micro-Joining & packaging Committee MPC 2010 Symposium
- Technology Seminar for Next Generation Semi-conductor
Processing Equipment
- SEMATECH Symposium Korea 2010
- IMID/IDMC/Asia Display 2010 Symposium

·Global Buyers Meeting
- India Telecommunication Industry Buyers Meeting
- Global Enterprise Invitation Sales Fair
- Russia Electronics Representative Group Invitation Sales Fair
- HQEW of China Distribution Dealer Invitation Sales Fair
- China CECC Representative Distribution Group Buyers Meeting
- USA 3D Enterprise Group Invitation Sales Fair
- Broadcasting Equipment Purchase Group Invitation Sales Fair
- Semiconductor Enterprise Buyers Meeting
- IMID 2010 Foreign Buyers Invitation Sales Fair

·Events
- APP World EXPO
- Brain Racing
- JOB Fair
- Display Event Theme Park
- Display Photo Exhibition

www.kes.org 5

korea electronics grand fair 2010
Opening & Events

A gateway to the present and future of Korea’s electronics and IT industry,
the 2010 Korea Electronics Grand Fair was held at KINTEX in Ilsan,
Gyeonggido, from October 12 to October 15, with the slogan: IT is my life.
Hosted by the Ministry of Knowledge Economy and Gyeonggido, and
organized by the Korea Electronics Association; Korea Semiconductor
Industry Association and Korea Display Industry Association; 2010 KEGF
displayed on a 53,541m2 site, global best-sellers including mobile phones,
semi-conductors, and displays, along with convergence solutions such as
fashion IT, medical IT, construction IT, etc., proposing a direction for the
next generation of electronics and IT industries.
A total of 1,823 representative buyers of IT industries from 23 nations such
as Russia, China, and India participated in the show, as well as about 750
companies including Samsung Electronics, LG Electronics, Hynix, Taiyo
Yuden, Merck and others.
The opening ceremony on the first day of the Show was celebrated by the
popular girl band Secret, whose hit songs include ‘Magic’ and ‘Madonna’,

“
06
A new world opens with
the 2010 Korea Electronics
Korea Electronics Grand Fair 2010

Opening & Events

followed by a tap dance performance with the theme of ‘communication’,
which symbolizes social media and the Smartphone.
This exhibition introduced the products which are ushering in the
Smart age, such as Smart TV, Tablet PC, Smart phone and other
various related solutions. Beside the exhibition, they greeted visitors
with various and complete product portfolios including OLED, brain
interface, mirror-less camera, augmented reality and eco-bubble
machine.
2010 KES as the global market place in the nation’s electronic
industry once again made clear its role as leading the developments in
technology and changes in society to the world.
Meanwhile, various events including APP World Expo, World 3D Expo,
and Convergence forum were held. Specifically celebrating an era of 4
million smartphone users, App World Expo introduced for the first time
at KES, interesting and useful apps and various game apps; drawing
great attention especially from the young visitors.
Convergence forum, which is specially held during the event, attracted
keen interest from government officials, enterprise, institute, academia
and others by emphasizing the side of expanding IT industry’s coverage
to the Korea defense, agricultural, construction, shipbuilding industry.

Grand Fair

” www.kes.org 07

Exhibitions by Theme
Smart Life

ICT
'Beyond Smart'
▶Optimus 7
Windows Phone

As a nod to the global craze for smart devices, the KES ICT exhibition center welcomed its
visitors with cutting-edge smart products including smartphones and PC-related items.

With the slogan ‘Smart Life, Smart LG,’ LG Electronics Samsung Electronics prepared a smart TV experience
showcased their smartphones including the Optimus zone where visitors had the opportunity to test the
One and Optimus 7&7Q, Samsung tried to catch the applications for television. Since Smart TV is not only
visitors’ eye with the Galaxy K and Galaxy S, which are able to search and save the files like a computer, it
currently their bestsellers on the market. Looking at can also preview the contents from cameras, mobile
the ICT products in front of their eyes, the visitors must phones and laptop on the big screen; as it crosses the
have realized the true concept of the 21st century digital boundaries of TV, the Smart TV improves the quality of
world. our everyday life.

▼Samsung Camcorder booth


Smart Life

▲Visitors look around Samsung Internet TV

▲Samsung 3D Camera

▼LG Innotek
remote control system

▼Samsung NX100 Camera

www.kes.org 09


▲Samsung projector ▲LG robot cleaner, Roboking

Life Style
2010 KES, introducing a new and convenient lifestyle! The Living Consumer Electronics themed exhibition
attracted many visitors by displaying new, innovative home appliances that reflect a new lifestyle for home
and dining.

Samsung Electronics put on the front line their smart with a digital camera with multi-display and special
home appliances such as the Zipel refrigerator with the lens, uniquely designed PC, camcorder, MP3 player, and
world’s largest capacity; Bubble Eco drum washer which ultra-small mono-laser printer.
reduces washing time and energy consumption by half;
as well as vacuum cleaners and robot cleaners, along

▲Samsung Built-in home appliances booth



▲LG home appliance showroom

LG Electronics focused on energy-efficient and environ-
mentally-friendly home appliances, exhibiting large—
capacity DIOS dual-door refrigerator; Quad DIOS kimchi
refrigerator; TROMM washer; WHISEN air-conditioner
with body sensor robot technology; water purifier; ion
water purifier; healthcare products such as the medical
vibrator; and DIOS built-in home appliances, introducing
the worldwide change in lifestyle.

With the lowest noise level 50dB, LG Roboking is
expected to be loved by working couples. Since it doesn’t
make any noise, they can vacuum in the night time.
Samsung Electronics also introduced an unusual robot
vacuum cleaner that can maneuver itself all over the
house with its CCTV.

▲Samsung Bubble Echo washer
▼LG Roboking and Cyking cleaner

www.kes.org 11


"A New Age,
with New Goods"
Transferring audio and tape to CD nowadays institution, unveiled a fitness system which
no longer compares to the demand for sound links the realistic and virtual world. It is
which lies in wearable audio. ‘Sonic walk’, a designed to enable walking with friends,
recently released product which comprises no matter where they are, by connecting
of wearable audio drew keen attention from internet solutions through treadmills. Now
visitors at the event. you can walk the streets of Jeju Island in the
ETRI, the nation’s biggest state-run electronics convenience of your own home.
and information communication research We are in an age where technology now com-
◀Sonic walk,
wearable audio

▼3D objects printed
by Inkchem system's
3D printer



▲Running Machine enables ▲Nextwindow's
users to use Avatar touch screen board

▶NeuroSky's Mindset

municates and links inanimate objects with human Besides, many new technologies and new products such
brainwaves. NeuroSky located in San Jose, USA, as Digital 3D printing technology with touch screen
introduced a product that enables users to move objects board, OLED Lighting Systems, micromini speakers and
or play racing games using their mind. The technical camcorders were also on display during the exhibition
cooperation along with global companies including and drew much attention from many visitors.
Google, BMW, Nintendo, and Sony is under negotiation.

▲Micromini camcorder ▲Micromini audio and speaker

www.kes.org 13

Convergence

▲▶ Digital Clothing system

Digital Clothing
"Shop for fashion in 3D."
Customers can now try on different sizes In addition, Magic Mirror helps users with
of clothing through home shopping. The buying clothes via touch screen, while mobile
Convergence room at the KES introduced digital clothes shopping enables them to purchase
clothing technology, by which customers can products by using the camera on mobile phones
select a 3D avatar to put on different clothes to scan the barcode in a magazine or catalog.
before purchasing the product. The application World-class technologies such as 3D virtual
for digital clothing is already developed and is fashion show and 3D avatar virtual clothing
soon to be released on the market, an official have already been recognized internationally,
from the company revealed. becoming a benchmark for foreign companies
and, subsequently, contributing to the globali-
zation of Korean technologies.


Convergence

Customers can
select a 3D avatar
to put on different clothes
before purchasing
the product.

www.kes.org 15

Convergence

Building IT
▲ GS E&C showcases
world's first home networking system
based on smartphones

"When Smart IT meets construction"
Under the slogan 'Smart Green Xi,' GS E&C, winner of the 2010 Green Growth Industry Award, introduced
a new technology that controls smart home networks via connection to a smartphone, which is the first of
its kind worldwide.

The main theme of this year’s exhibition is convergence, valves, and bathtubs.
which explains the interest of visitors in GS E&C’s In addition, the home network system provides navi-
convergence of smartphone with home networking gation services and traffic information around the
services. Apart from the existing home network based on apartment as well as allowing users to pay maintenance
wireless communication systems such as the internet, fees via phone, bringing a whole new lifestyle to users.
the integration of smartphones, which is currently The virtual builders based in the convergence space
setting a global trend, with home network systems based information technology showed future space technology
on Korea’s own technology, adds more value to it. in the field of construction IT and digital contents
including topics such as 3D space information, energy
GS E&C demonstrated their latest technology at the management, as well as three-dimensional space and
exhibition by downloading the Android Xi application facilities management via mobile technology.
via Ilsan Xi apartment’s real-time video to control
temperature, lighting, air conditioning systems, gas


Convergence

"Automobile is also IT."

Car Electronics
This year’s KES showcased the integration
of IT into automobiles, with many auto
industry companies including Hyundai
MOBIS, and Eyecar Networks, showcasing
at car booths in Convergence section.

Hyundai MOBIS captivated visitors with an
intelligent battery sensor and fusion LED
headlight, while GeoCross introduced a car
video recorder. AR Vision Inc., augmented
reality developer, demonstrated Korea’s
augmented reality technology with their
virtual auto-repair solution that provides
virtual instruction in each professional area
of auto maintenance.

◀Driving systems for vehicle provide safer drive based on
cutting edge systems including AVM(Around View Monitor)
and PGS(Parking Guide System)
▼Hyundai MOBIS' intelligent battery sensor

www.kes.org 17

Convergence

▲ETRI Fitness system ▲LG Healthcare system
▼Redrover's 3D medical booth ▼Redrover's 3D medical imaging system

'Let me introduce Dr. IT at smart hospital'

Medical treatment
Medical technology is one of the key areas that benefit sensitivity and direction so that residents working in a
from IT convergence. In fact, the medical field is paying hospital can actually utilize the simulator to practice
keen attention to research and development of 3D image injections.
technology for treatment purposes.
Redrover who participated in the production of the
Medical practice using 3D technology was demonstrated movie, ‘Avatar’, introduced a 3D medical imaging system,
at this year’s KES. The Intravenous injection simulator which, by connecting the 3D device MUX – a device that
performed an injection on a virtual human arm produces 3D images by combining images on the left
presented in 3D on the monitor, which provides accurate with the right – to the microscope used for the operation.


Convergence

'Let's go to the age of digital broadcast'

Broadcasting
The production and transmission systems of terrestrial Especially, K2E, introducing studio signal processing
broadcasting channels will be converted from the equipment; Jinmyung Communications, producer of
conventional analog system to a digital system from Korea’s first 3D terrestrial broadest transmitter; Inter-M,
2013. Accordingly, the Korea Digital Broadcasting displaying XDM-6400, digital audio mixing console
Equipment Pavilion showcased various technologies for systems designed for broadcasting; and TV Logic,
digital broadcasting production and transmission at the showcasing LCD monitoring devices were among those
exhibition. who have shown a promising future for Korea’s digital
broadcasting technology.

www.kes.org 19

Cutting-Edge Trend

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Cutting-Edge Trend

▲Samsung Electronics 3D LED TV booth ▲Redrover's 3D Cubic Box
◀Visitors show keen interest in Samsung 3D Camera ▼DreamHans'3D multimedia graphic contents

Samsung Electronics introduced large size 3D TVs offers premium sound quality in excellent design; a
and ultra-realistic 3D quality as well as other latest 3D projector with ‘Single Engine Single Lens’ of active
3D products including a 3D home theater set, which system, to prove their excellent technologies in 3D AV.

▲Samsung 3D TV is on display
www.kes.org 21

Cutting-Edge Trend

▲Visitors enjoy 3D Games ▲DreamHans showcases
its 3D and 4D technology

LG Electronics prepared a 3D Game Zone and also 3D products including 3D underwater shooting
surprised the visitors with their world’s largest, reduced systems by Redrover and Patima UW Engineering, and
thickness and frame width, 72-inch full LED 3D TV. the 3D series of space science education contents by
Moreover, at the World 3D Expo Center, many interesting DreamHans to the industry experts and visitors.


Cutting-Edge Trend

◀ Redrover showcases
its 3D camera

◀ Redrover's
3D microscope

www.kes.org 23

Cutting-Edge Trend

Green IT
'IT is breathing.'

Low-carbon green development is a subject that Also, GS E&C adopted the slogan ‘Smart Green Xi’ to
resonates not only in Korea, but throughout the globe. show the company’s commitment to building energy-
KES also introduced various green products in the Green saving, environmentally-friendly houses, using energy-
IT hall consisting of more than 40 booths. In the Green efficient materials, equipment, and energy control
PC room, Daeyoung Information System exhibited the systems. Furthermore, Korea Electronics Technology
multi-user solution which can use multiple computers Institute (KETI) proved their confidence in energy-
using one desktop. Despite the relatively small size of the efficient technologies for the future by showing the
booth, Samsung C&T showcased 68 green technologies actual data and results in the form of home energy
that were divided into three categories: Zero Energy, monitoring systems.
Zero Emission, and Green IT, which focused on efficient As lighting industry is another critical part of green
energy use through IT technologies. development, various low-carbon green development
products, including OLED lighting with minimum power
consumption and solar-ray LED, were exhibited.


Cutting-Edge Trend

App World Expo
'Application, a new ocean to be explored.'

Smartphones are the talk of the town these days! The Many companies have introduced various solutions such
App World Expo & Conference showcased their latest as dance instruction using Augmented Reality; Parts
applications worldwide to provide an opportunity for app Finder which can easily search for electric components;
developers to share their ideas and business models. Smart home app; and Interpreting & Translation app.

www.kes.org 25

Cutting-Edge Trend

LED
◀ ETRI LED lighting

"Light up the world through Korea."

LED is becoming brighter day by day. Among Korea's green energy industries, the
LED business is one of the fastest-growing sectors with its strong international
technological competitiveness. In fact, Korea has joined the top three countries, along
with Japan and the U.S, in the LED industry, as the country has seen an increasing
number of Korean companies gaining a technological edge in the global market over
the years.

At this year’s KES, a host of companies have LED TV, etc. Daehan Ultravision unveiled
displayed their latest LED products with the world’s thinnest 80mm LED outdoor
energy-saving or IT convergence technologies. advertising display and Hungseo IND boasted
Samsung Electronics introduced various LED the broad applicability of LED such as exterior
products including an LFD display, whereas interior and outdoor advertising and booth
LG captured the attention from the visitors equipment by using a variety of LED design
with their 3D OLED display and Nano Full techniques.

▼ Hungseo IND's LED booth ▼ LG Electronics 3D OLED booth


Cutting-Edge Trend

▲ Samsung 65 inch Full HD 3D LED TV

▼ Daehan Ultravision showcases the world's thinnest
80mm LED outdoor advertising display ▼ LG Nano LED TV

www.kes.org 27

Parts & Components

Parts & Components
'Material & Component Sniper'
As many experts have suggested, it is essential for Korea to develop its own electric components
in order to become a true IT powerhouse, and 2010 KES introduced various Korean-made electric
components, ensuring a bright future for Korea as a components producer.

Samsung Electro-Mechanics ranks fifth in the world friendly solar battery, and an intelligent lighting control
as a total components manufacturer and at the show system. Taiyo Yuden promoted the components industry,
introduced over 30 new components for various products which is often easily dismissed, by holding various
ranging from display, computer, mobile phones, chips, shows throughout the event. Also, KETI attracted visitors
and environmentally-friendly and future-oriented as they showcased the next-generation 3D touch-screen
technologies, including a new technology which emits the panel for mobile devices, whereas KICOX caught the
least amount of carbon in the MLCC field, the company’s attention of foreign buyers with their various component
main focus. Meanwhile, LG Innotek showcased various material technologies and products.
convergence technologies including optical technology Created by the collaboration among Korea, Japan, and
such as a 3D camera module, LED, an environmentally- China, E-parts is an electric components search engine


Parts & Components

◀ 4.3 inch LCD module

▼ Eretec's EMC scanner

which has established the largest e-commerce network search for a product and product information via the
in the world, providing total service from purchase substantial amount of DB on components – the 2.5
to export agencies and distribution. They introduced million bits of data coming from Korea, 100 million from
an application named “Partsfinder”, which users can China, and 8.5 million from Japan

www.kes.org 29

Convention & Events

Flexible Display ▶

IMID 2010
Korean displays dominate the world.

Hosted by Korea Display Industry Association and Korea LCD technology with high-speed LCD panel for 3D
Information Display Society, 2010 IMID is the largest TV, monitor, and notebook PC, transparent LCD, and
display exhibition in Korea, held in association with virtual hologram LCD. Other exhibits from the company
2010 KES, where 120 companies from ten countries included a 32-inch TV that operates at ultra-low power,
laid out their new technologies. Celebrating the 10th thanks to a new pixel matrix called Pentile; New Pixel
year of 2010 IMID, a special exhibition was organized Structure Pentile LCD panel adopted built-in resistance
to commemorate the history of IMID. This year’s IMID and electro capacity system, and on-cell touch panel.
introduced latest technologies of Samsung Electronics, The company also showcased the 55-inch DID with
LG Display and also many display equipment, currently the smallest bezel width in the world. The
components, and material makers including SFA, advertisement and public-purpose LDC products such
Samsung Corning Precision Materials, and Dongjin as ‘Outdoor LCD’, a Digital Information Display (DID),
Semichem. can be used outdoors and thus signaling the business
Samsung Electronics demonstrated their unparalleled expansion to the public market.


Convention & Events

◀ Samsung SDI booth ▲LG Display booth

LG Display focused on 3D, IPS technology, Touch, Merck Advanced Technologies, a Korean branch of
and next-generation technology to show the unlimited the German firm Merck, introduced the latest display
possibility of their advanced display technologies. The technologies including 3D display. Mr. Koenig, president
Window TV adopted transparent backlight of edge-LED, of Merck Korea said, "this year’s IMID was a great
which allows the 47-inch screen to be used not only in chance for us to promote new display modes and trends
natural light but also when there is no light around. The and also Merck’s latest development. IMID serves as a
visitors marveled as the seemingly normal glass window very significant venue where researchers and engineers
turned into a transparent display as soon as they can share innovative achievements from the end
touched the screen. Also, the exhibition included TFT- products to future technologies for semiconductor and
LCD module, optimized for full HD digital broadcasting; display industry.”
TFT-LCD for monitor and laptop computers; LCD Apart from the exhibition, additional events including
product for mobile devices. LG’s low power consumption, International Display Symposium and trade consulting
environmentally-friendly Electrophoretic Display (EPD) with foreign buyers were organized, and over 30 buyer
along with flexible display and color paper, captivated delegates from overseas panel companies were invited
the visitors and foreign buyers alike as the company to have one-on-one trade consulting with 70 Korean
proved themselves yet again as the global display leader. display-related businesses to create more business
Along with these, it showcased another innovation, i.e., opportunities and promote active trade among the
flexible and transparent OLED. companies.

www.kes.org 31

Convention & Events

i-SEDEX
'No Power, Green Memory'
Twelfth round of i-SEDEX, the biggest semiconductor exhibition in Korea, was held at Ilsan Kintex in
conjunction with 2010 Korea Electronics Show for the second time since last year. Hosted by Ministry
of Knowledge Economy, this event served as a venue where the state of art products competed with
one another. Total 150 corporations, including Korean semiconductor companies such as Samsung
Electronics and Hynix, and 30 global companies – the likes of ULVAC, Nikon Instrument, and
HADCO – from seven countries showcased their latest products at 450 booths. This exhibition yet
again proved the competence of Korean semiconductors with many products domestically produced


Convention & Events

▲Hynix booth guide introduces its graphics memory
to Kim Hwang-sik, Prime Minister of Korea

D RAM semiconductor ▶

for the first time, including 40nm 2 GB DDR3 D-Ram, with surface cleaning technology seminar on the 13th.
20nm 64GB NAND flash, 40nm 2Gb mobile low-power Semiconductor wiring technology seminar, ISMP2010,
DDR2 (LPDDR2), digital interface for display, and power standard instruction on semiconductor equipment
management integrated circuit (PMIC). system semiconductor job fair, convergence joint
research workshop and analog semiconductor leaders
Additional events – namely, foreign buyer trade were held on the last day of the event.
consulting, business consulting, international seminar,
and technology seminar - were prepared to provide an At this year’s i-Sedex, Samsung Electronics showcased
opportunity for technology and information exchange as four environmentally-friendly memory semiconductor
well as for active business trade. In the trade consulting product ranges: Green DDR3 (Double Data Rate 3);
room which was specially run for two days from 13th, Green SSD (Solid State Drive); Green LP (Low Power)
buyer delegates from about 20 companies abroad, DDR; and Green G(Graphics) DDR5. The company also
including Intel from America, SMIC from China, ASE introduced the low-power solution with PRAM and green
from Taiwan, Japan’s Fujitsu and China’s BOE, were memory to tackle environmental issues and demonstrate
invited to promote active trade in global semiconductor the difference in energy consumption between normal
industry by talking one-on-one with Korean companies. memory and green memory by using a desktop PC and a
server. Hynix displayed 40nm class 2Gb mobile LPDDR2
There were also many academic events prepared at the and 40nm class 2Gb DDR3 DRAM, whereas Dongbu
exhibition drawing in a lot of semiconductor experts. HiTek showcased 18um BCDMOS; Amkor Technology
On the opening day of the 12th, a seminar on future Korea introduced Chip-stacked Package that adopted
technologies for semiconductor processing equipment the laser drilling technology; and Semes released IRIS,
was held, followed by the fall symposium of Korean BLUE ICE, the cleaning equipment suitable for all
society of semiconductor and display technology along semiconductor processing.

www.kes.org 33

Convention & Events

Buyer Special
2010 Korea Electronics Show welcomed a number of buyers from many countries
including India, Russia, China, Japan, and France. The buyers showed great
interest in the Korean companies that introduced innovative new technologies,
and they actively participated in the business consulting as well to integrate these
technologies into their own businesses.

India
Korea, the leader of future technology

Hitech Lighted Limited.co develops and manufactures
environmentally-friendly energy-saving lamps in
India. The managing director, Rupinder Singh
Sachdeva was particularly interested in the cost-
efficient lightings, saying “the exhibition was full of Korean duplexer we found at KES was only about
products that captured my eyes. I was particularly a quarter of that size. So we decided to import that
impressed with the IT security-related technologies product from Korea, and as a result, we could make
and products. IT security-related products are very a high quality product at a reasonable price. Well,
marketable as they will provide useful solution for you could say they are like a big brother for us.”
all industries in general, and I am sure, with safe Another Indian buyer we met was Ratan Singh, who
and professional technologies, they will make great
contribution to the system-based industries.”
Meanwhile, Ajay Kumar Pathak, the deputy general
manager of FROG CELLSAT PVT.LTD, a company
that produces GSM, CDMA, 3G Repeater in India,
explained, “we cannot help but acknowledge Korea’s
technological power because among the components
our company imports, Korean products generate the
biggest income for us. In fact, our duplexer used to
be about the size of a matchbox before we began to
import the components from Korea. However, the
Rupinder Singh Sachdeva,
managing director of Hitech Lighted Limited


Convention & Events

is a consultant at Vihaan Networks Limited Co. (VNL). technology is recognized as the best even among those
Before commenting on the Show, Mr. Singh first advanced countries. As soon as I heard the news, I
began with the introduction about VNL. Ratan Singh was determined to visit KES and also to search for
said, “I believe that South Korea already parallels mobile satellite solution companies in Korea. So, I am
developed countries like Denmark, Australia, Norway, currently in the middle of negotiations with reliable
and Canada,” he added, “in terms of the country’s partners.”
capacity to help developing countries. In fact, Korea’s

USA
'Korea IT Wave Sparkling the US Market'
Thomas Kim, Korean-American, who comes across
somehow likable, visited Korea Electronics Show for
two years in a row to boost business relationship
between Korea and North and South America.
Mr. Kim is the vice president of Dynamic Korea
Opportunity (DKO) - whose headquarter is based in
Pasadena, California, and a branch in Seoul – and
paid keen attention to the Show, perhaps more than
anyone else did.
"As an international consulting firm," Mr. Kim
explained, “DKO is focused on helping small,
medium, and large manufacturing enterprises that Thomas Kim, vice president of Dynamic Korea Opportunity (DKO)
operate in North and South America. 2010 Korea He also said, "Korean market seems to have more
Electronics Show is a well-organized exhibition active business relationship with European and
and is very convenient for small-scale buyers from Asian countries than with America. But I am very
outside Korea," Mr. Kim added. "Also, I loved to feel happy that the trade conference at the Show this
the beauty and kindness that are uniquely Korean at year will help bring out more business opportunities
every booth I visited. It might look like the Show as between the two countries." This year, Mr. Kim spent
a whole has reduced in size compared to last year, a long time in Green IT exhibition room, in particular,
but I would say it introduced more diverse, new, and and as a Korean-American, felt proud about Korea’s
useful ideas than any other exhibition." global products and technologies.

France
'3D Industry Going Up with Korea'

Stephan Faudeux is the director of Dimension broadcasting, video game, etc. by collaborating with
3D-Expo, the forum that is leading the development of Korea’s 3D technologies.
various technologies and contents to open up a new "Korea’s 3D Industry is rapidly growing with two
3D epoch in France. He visited KES this year, seeking hardware giants, Samsung and LG. Also, I believe
to catch up with Hollywood technology in movies, 2010 was the starting point for the country’s

www.kes.org 35

Convention & Events

impressive growth in 3D solution industry. As far
as I know, Korea, for years has developed various
technologies by trying to integrate 3D into other
fields. At this year’s KES as I experienced Korea’s
cutting-edge 3D technology, I began to think about
collaboration with KES for the 3D exhibition that
will be held in France. But first I will need to share
our plans for 3D Expo, perhaps?" before he went on
to explain the 3D cooperation project between Korea
and France.
Mr. Faudeux said, "I believe the collaboration
between 3D Expo and KES will bring the opportunity Stephan Faudeux, director of Dimension 3D-Expo

to introduce exceptionally diverse 3D technologies takes pride in our outstanding 3D broadcasting
and contents." The first step for such collaboration system technology. After this exhibition, now I am
would be finding companies that possess various looking forward to see France’s cooperation with
technologies including Korea’s 3D convergence Korea to host successful 3D Expo in the country.
technology. "France has started to produce 3D That will definitely help to develop 3D industries of
contents for movies and animations in addition to both countries," he added.
concerts and theme parks. Especially, my country

Peru
'Discovering the Best Security System at KES’
Despite the long distance, Igor Saravia Aguilar,
general manager of S.A.V Ingenieros S.A.C of
Peru, visited Korea with his colleague Jorge Cossio
Medina, in a quest for technologies to improve Peru’s
security system. S.A.V Ingenieros S.A.C is a software
firm established 18 years ago, which has built its
reputation as a reliable company whose technologies
are used by public institutions as well as individual
customers. Mr. Aquilar and Mr. Medina explained
their reasons for visiting KES in saying Peru currently
has poor crime prevention system compared to
Igor Saravia Aguilar and Jorge Cossio Medina,
neighboring countries like Colombia. Mr. Aquilar said, general manager of S.A.V ingenieros S.A.C of Peru
"In Peru, there are a lot of individual crimes such
as burglary, violence, and theft, rather than large- and local authorities are trying to come up with a
scale crimes involving the drugs, so the government technological solution before applying legal methods
is making constant efforts to solve these issues. At to address current problems. In fact, our company
the moment, the level of legal punishment in Peru is is noted as possibly the most reliable one to provide
very weak. Those criminals who are arrested can be such technological support within Peru, which is why
released within a few hours after paying a negligible we need to have better technologies to build more
sum of fine. These lenient penalties lead them to secure system. We believe that we will be able to find
second and third offenses. So Peruvian government the right level of security system for us at KES."


Convention & Events

Antoliy Shestak, General Director (left)
and Andrey Dvoynyshev, Technical Director

'Best IT, and Best Manners Too!!'
Russia
KES becomes a business bridge between Korea and Russia.

It is already the fourth time for Alexander Semeyuta through business partnership."
to visit KES. With each visit, he returned home with Antoliy Shestak, general director who came with
more business opportunities and satisfying results, Mr. Dvoynshev, explained, "Normally, in an
which explains why he did not hesitate to come international event like this, buyers who are not
back again this year. Accompanying Mr. Semeyuta, familiar with English language often miss good
Andrey Dvoynshev and Aatoliy Shestak of Vetrastar business opportunities because of language barrier.
expressed that they saw beyond what they expected But at KES, a Russian interpreter accompanied us
from the opening ceremony, in their first visit to the everywhere we went, which consequently helped
Show. us build more business." Commenting on the
Before beginning the interview, the technological improvement he would like to see in 2011, he said,
director, Andrey Dvoynshev said, "we have been "because of the enormous scale of the exhibition,
to many exhibitions in China and Hong Kong, we could not see all the products even though we
but we have never seen anything so glamorous really rushed. So, I think we would be able to see
and spectacular as the opening ceremony of KES. more products if they organize similar products and
Especially, we could not take our eyes off the girl technologies in categories."
dance group, Secret’s powerful performance. It The Russian buyers expressed very optimistic
was really interesting because there are not many opinions on possible trade with Korea, saying many
exhibitions where we can enjoy the performance of an buyers from Russia will visit next year’s KES. We
A-list entertainer like this." might as well expect that 2010 KES will mark the
"What my colleagues and I thought after looking watershed for the business partnership and trade
around the exhibition,” he added, “was that KES between Korea and Russia.
really shows so many excellent technologies
and products. We are especially interested in
semiconductor, electric components, and mobile
phones, and we are planning to select some of the
companies and introduce their products to Russia

www.kes.org 37

Convention & Events

SPMash's Director Sergey I. Lapinsky has met Korean companies JSC AngeL's "business angel", Maria, is Korea-Russia trade
like UKB (Unikor Battery), S&T Global, MECSTECH, and SVCo. agent. She showed a great interest in Korean cosmetic devices.
SPMash is film heater maker in Russia. Their top quality film She went to the actual booths to personally test all hair dryers
heaters are being widely used in Chile, Ecuador, France, and and massage beds or chairs. Maria showed a determination
Korea. SPMash has stated that all meetings at KES 2010 was to examine and try out things thoroughly before going back to
very significant to its company, and that he would return to his Russia. There she will start marketing these products with actual
company as an active marketer for these companies back in commentaries. "It is hard to find neat things like this in Russia.
Russia. He expected to reunite with Korean partners next year. Korea has many different kinds of cosmetic wares and they all are
innovative and well designed. I believe these products will have
a great impact to the Russian Market. If Korean companies can
work with us reducing the price, my job will become much easier
(grin).”

The representatives of EPOS, ENERGO-SNAB, and IAT are RISDE is being introduced to Testron’s Harness tester,
sharing the stories of successful buyers meeting. ENERGO-SNAB backplane tester, and fuse box tester. RISDE stated, “We best
has had a good trading relationship with Korea for a long time learned about Korean companies’ products through KES 2010,
now, so they were caught on the scene giving positive advices on and became aware of their quality. We are looking forward to
how to succeed buyers meeting with Korea. future business with most of Korean companies we met today,”
said Director Constantine.


Convention & Events

STEP is meeting KIT Korea. "Frankly, I didn't expect much Francosi Barlinckoff from Holland
before coming to Korea. But as soon as I got here, I saw on the
schedule that I had five buyers meetings set up in a row, each
lasting 45 minutes each. It was very surprising. So I met Eye Max,
GeoCross, Withsolution, KIT Korea so far, and I am about to meet
Mocomtech. Korean products are surely impressive and I believe
our customers will also be very interested to learn about these
new products," said Director Vladimrovna.

Daniela Yankova from Bulgaria

Elleuch Samir, Mounir Ferjani, Mohamed Mahjoubi from Turkey Antonina Krasnova from Russia and her translator

www.kes.org 39

Convention & Events

Smart Korea 2010
Hosted by Ministry of Knowledge Economy, 'Smart Korea 2010' was held at 2010 Korea Electronics Show
with the Next Decade of IT Korea as the main theme. An international forum where renowned scholars
and businesspeople gather to discuss the future vision and direction of IT development, Smart Korea
2010 newly introduced 'Creative Futures Forum', and also hosted 'IT Convergence Conference' with seven
IT-related government departments, for the first time this year; along with '2011 IT Industry Prospect
Conference' and 'Global Cooperation Seminar,' for which foreign buyers were invited to deliver a speech.

Creative Future Forum IT Convergence conference
After the declaration of IT Industry Vision 2020 at IT Convergence conference provided an opportunity
Creative Future Forum, over 1,000 scholars, CEOs, to introduce policies regarding Korea’s IT and
and experts from Korea and elsewhere discussed convergence as well as to look at relevant technologies
the future of the earth, IT, and IT Korea, focusing and industries, as seven government departments
on ‘convergence’ and ‘creativity’ in particular. gathered to propose specific IT convergence policies.
Ministry of Knowledge Economy also proposed ten Oh Hae-seok, the President’s Special IT Adviser, said,
IT Mega Trends based on three key words: Smart, “Smart Korea project will help to build a flourishing
Sustainable, and Human-centric. In addition, the country, warm society, and strong nation. Korea
Ministry announced their vision to level up Korea’s is leading the world with smartphones, smart
status to join top three IT exporters – Korea currently cars, smart TVs, and smart robots,” declaring the
ranks 5th – and top four countries in IT convergence opening of the conference with a keynote speech that
by increasing the IT export from about 150 billion explained ‘Smart Korea’ vision with which to carry
dollars this year to 300 billion dollars by 2020; out government agenda.
focusing on projects for “dynamic IT and creative Next was Jung Man-ki, chief of information and
convergence.” communication industry bureau at Ministry of


Convention & Events

Rolf Jensen, Dr. David Cohn, Stanly Yang, Peter Sondergaard,
CEO of Dream Company Director of IBM Watson CEO of Neurosky Senior Vice President
research center of Gartner Research

Knowledge Economy, who announced IT convergence recovery with the emerging developing countries as
expansion strategy. Mr. Jung explained, “Next year, the driving force, will lead the global expenditure on
66.7 billion won will be invested in the development IT industry to increase by 3.9 percent, and the global
of IT convergence-related industrial technologies, 14.5 demand for IT products by 5.1 percent. We estimate
billion won in commercial technologies, and 25 billion that Korea’s IT production next year will grow
won in fostering human resources in IT convergence 3.1 percent and export will go up by 5.8 percent,
field. And as for the core components development, totaling about 159.6 billion dollars.” The estimates
the government is planning to spend 15 billion on announced at the conference were based on major
system semiconductor technology development expert researches, data of research institutes from
and 19.1 billion won on 4th generation baseband Korea and other countries, as well as a statistical
modem.” The conference also offered case studies and analysis models.
policies regarding successful IT convergence.
Global Cooperation Seminar
2011 IT Industry Prospect Conference Foreign buyers from China, Russia, Japan, and India,
2011 IT Industry Prospect Conference provided IT- as well as Korean businesses operating abroad and IT
related information – such as IT technologies of Korea trade experts participated in the Global Cooperation
and other countries, market outlook, and business Seminar, where they provided a guideline for Korean
strategies - to help relevant businesses set up plans IT firms to expand the business abroad, a method
for next year. Furthermore, 1,200 IT experts and they labeled as, “Overseas expansion and cooperation
businesspeople from Korea and elsewhere suggested strategies.” The government expects this event to offer
10 main issues of next year’s IT industry and a platform for global cooperation of IT industries by
discussed the prospect of each IT field. sharing new ideas and information.
Jeon Sang-heon, vice president of Korea Electronics
Association, said, “Next year, the rapid economic

www.kes.org 41

RESuLTS

Media Coverage


RESuLTS

www.kes.org 43

2010 Korea Electronics Grand Fair

Statistical Results
·Statistical Results ·Media Coverage
Area/Dimension : 53,541m2 5 Cases on KBS 9:00 News, SBS 8:00 News, Yonhap News
Number of Business Participants : 12 countries, 750 enterprises, 2,328 booths 321 Cases including on Hankyung Economic Daily, Maeil Business Newspaper,
Number of Visitors : 55,242 (1,823 buyers) Electronics Newspaper, Chosun Newspaper, Dong-a Newspaper and Central
Consultation Results : Approximately 1.6 Billion US Dollars Newspaper
500 Cases of Blog 1 Person Media
·Consultations and Conferences
Group Consultations : 10 cases including India, Russia and China distribution dealer
invitation sales fair
Conferences : 20 cases including Smart Korea 2010, 3D Expo and Green IT
Events : 5 cases including App World Expo, Brain Racing and Job Fair


Korea electronics Grand fair 2011
·Date : October 12(Wed) ~ 15(Sat) 2011, 4 days
·Venue : KINTEX
·Area : 53,541sqm

46 Korea Electronicspublished by the Korea IT Times
Edited and Grand Fair 2010
Tel 02) 3459-0583 Fax 02) 3459-0656 http://www.koreaittimes.com

Exhibited Products
·ICT
Tablet PC·Telecommunication·Smartphone·Net
work Solutions·Antennas· Computer· Notebook
PC·Server·Solution·S/W·Storage

·Imaging and Solutions
Beam-projector·Imaging Machine·Digital
Camera·Printer·Camcorder·Memory Solutions

·Multimedia and Home Entertainment
TV·Smart TV·3D TV·IPTV·Home Cinema·Monitor·HiFi
·Loudspeakers·Games·MP3·Hands-free

·Living Consumer Electronics
Refrigerator·Air-conditioner·Vacuum cleaner·Washing
machine·Dish washer·Coffee machine·Electric
toaster·Beauty care appliance·Kitchen appliance

·Car Electronics and Securities
Navigation·Black box·Car electronics·CCTV·Network·Bio
or Signal capture·Cyber security·Collision avoidance
technology

·Convergence and Other applications
Broadcasting equipment and systems·Green IT·U-
health·Building Solution·Digital Clothing·Product
design·Robot

·Modules, Parts and Materials
LED·OLED·LCD·Solar·PCB·MLCC·Capacitor·Resister·
SoC·Sensor·Switch

www.kes.org 47

Report on Korea Electronics Grand Fair 2010

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