The document summarizes a research project comparing marketing campaigns on Google and Kellysearch over 3 months. Key findings include:
- Kellysearch campaigns had higher click-through rates, more leads, higher conversion rates of leads to orders, and better ROI than the Google campaigns.
- Metrics like cost per click, cost per lead, and cost per order were all lower for Kellysearch compared to Google.
- A case study of one company showed the Kellysearch campaign generated more phone calls, emails, and orders at a lower overall cost than the Google campaign.
La campagna Non Bruciamoci il futuro.
Per maggiori informazioni:
http://www.vignaclarablog.it/200902194824/non-bruciamoci-futuro-riciclaggio-non-inceneritori/
Camilla Gennari Feslikenian's curriculum vitae provides information about her education and work experience. She received a degree in Japanese Language and Literature from the University of Florence in 2005. She is fluent in Italian, English, Japanese, French and Portuguese. Her work experience includes positions in marketing, client relations, translation, and culinary work in Italy, Japan and Portugal. She has a wide range of skills including language proficiency, IT skills, and interests in music, photography, travel and reading.
Blog, Facebook, YouTube, Twitter stanno cambiando la comunicazione tra le persone: non è una sorpresa se sono oggetto di discussione tra giornali, politici e aziende.
Quali sono gli impatti nel mondo economico e dei consumi?
Come ci si allinea a questa evoluzione?
Una versione stampabile è presente a: http://www.frozenfrogs.it/social_media.html
The document describes the work of John Blakinger and Greg Ranstrom, who help communities make difficult decisions by engaging members and satisfying diverse interests. Their approach involves 5 stages of engagement: 1) No knowledge, 2) Recognition of interest, 3) While something must be done, 4) Solution selected, and 5) Ongoing communication. It also lists 7 principles of engagement: include diverse perspectives, understand each other, use experts wisely, expect messiness, make decisions on shared facts, take steps gradually, and leave tracks. The goal is for communities to reach a "Moment of Oh!" of recognizing their shared interest in an issue.
El documento consiste en una serie de caracteres repetidos y no proporciona información sustantiva. No es posible generar un resumen significativo de 3 oraciones o menos a partir de este contenido.
New Era Prospects is a lead generation company that uses live phone call transfers to connect interested consumers with sales professionals. They screen calls according to client-provided filters and qualifications, then introduce the consumer directly to the salesperson on the call so the sales process can begin immediately. This live transfer process ensures a 100% contact rate with motivated, pre-qualified prospects. Recordings of all calls are provided for quality assurance.
Stel: in uw organisatie gebruikt men een applicatie die niet performt. Zodra ze OK klikken, duurt het minuten of langer. Wat gebeurt er op zo'n moment achter de klik?
La campagna Non Bruciamoci il futuro.
Per maggiori informazioni:
http://www.vignaclarablog.it/200902194824/non-bruciamoci-futuro-riciclaggio-non-inceneritori/
Camilla Gennari Feslikenian's curriculum vitae provides information about her education and work experience. She received a degree in Japanese Language and Literature from the University of Florence in 2005. She is fluent in Italian, English, Japanese, French and Portuguese. Her work experience includes positions in marketing, client relations, translation, and culinary work in Italy, Japan and Portugal. She has a wide range of skills including language proficiency, IT skills, and interests in music, photography, travel and reading.
Blog, Facebook, YouTube, Twitter stanno cambiando la comunicazione tra le persone: non è una sorpresa se sono oggetto di discussione tra giornali, politici e aziende.
Quali sono gli impatti nel mondo economico e dei consumi?
Come ci si allinea a questa evoluzione?
Una versione stampabile è presente a: http://www.frozenfrogs.it/social_media.html
The document describes the work of John Blakinger and Greg Ranstrom, who help communities make difficult decisions by engaging members and satisfying diverse interests. Their approach involves 5 stages of engagement: 1) No knowledge, 2) Recognition of interest, 3) While something must be done, 4) Solution selected, and 5) Ongoing communication. It also lists 7 principles of engagement: include diverse perspectives, understand each other, use experts wisely, expect messiness, make decisions on shared facts, take steps gradually, and leave tracks. The goal is for communities to reach a "Moment of Oh!" of recognizing their shared interest in an issue.
El documento consiste en una serie de caracteres repetidos y no proporciona información sustantiva. No es posible generar un resumen significativo de 3 oraciones o menos a partir de este contenido.
New Era Prospects is a lead generation company that uses live phone call transfers to connect interested consumers with sales professionals. They screen calls according to client-provided filters and qualifications, then introduce the consumer directly to the salesperson on the call so the sales process can begin immediately. This live transfer process ensures a 100% contact rate with motivated, pre-qualified prospects. Recordings of all calls are provided for quality assurance.
Stel: in uw organisatie gebruikt men een applicatie die niet performt. Zodra ze OK klikken, duurt het minuten of langer. Wat gebeurt er op zo'n moment achter de klik?
MOBILITÀ VS PUP
Si a migliorare la mobilità
No a false soluzioni, come quella di realizzare box privati in zone dove i residenti hanno già i propri e c'è bisogno di parcheggi a rotazione in superficie,
1. The evolution of media and how people communicate is changing how brands interact with consumers. Consumers are more informed before purchasing and are comfortable sharing opinions online, both positive and negative.
2. Top Italian brands were analyzed based on their social media presence and online conversations. While having social profiles doesn't necessarily impact a brand, the topics discussed can make a difference. Video sharing is popular for sharing ads and runway shows.
3. To benefit from social media, brands need to listen to online conversations, understand their audiences, and produce engaging content at a steady pace. The goal is to build trust so marketing messages are better received rather than seen as annoying advertisements.
This is our yearly follow up to: http://www.slideshare.net/frozenfrogs/facebook-engagement-rate
What are the most engaged brands? How to better manage your facebook brand page.? Discover it here!
Our new research: a metric to measure the engagement between users and companies on Facebook.
The research looked into more than 100 Facebook fan pages mantained by different brands of different sizes.
Regardless of size, number of fans or industry, fans showed common behaviors by rewarding key achievements from the brand and showing little interest when the brand does not share real value or, simply, the created content is not what the audience is looking for.
This document summarizes information about Wolters Kluwer, a global information services company. It discusses that Wolters Kluwer has 19,000 employees operating in over 35 countries. It provides legal, tax, finance, and healthcare professionals with information, software, and services. It is transforming its portfolio from print to digital and focusing on data analytics, online services, and software. Key trends driving its innovation are mobility, cloud computing, and data analytics. It discusses Wolters Kluwer's presence and partnerships in China and how it obtains customer insights to develop products and platforms tailored to customers' workflows.
The document describes Dunwoody Group's Eclipse ARM Analytics product. It provides proven executive experience in collections, specialized products for the credit and collections market, and a dynamic scoring model called the Eclipse Model. The Eclipse Model provides operational intelligence through predictive scoring capabilities that maximize recoveries and reduce costs. It is customized for each client portfolio and designed to evolve with the client's strategies.
The APEC-CPI project aims to facilitate sustainable energy investment through stakeholder collaboration, business development, and project management. It will provide these three key services across three applications: R&D, utilization, and support of technologies, products, and services. Participating stakeholders include governments, businesses, organizations, and individuals involved in energy. The project will develop an online portal for stakeholders to collaborate, share knowledge, and pursue sustainable energy investment opportunities. An initial survey is being used to understand stakeholders' current involvement with sustainable energy and barriers preventing greater impact.
This document discusses developing a customer insights strategy and provides an overview of the key components. It recommends defining a strategic objective and using a customer insights framework to guide activities. The framework involves deepening customer knowledge through research and applying insights across the organization. Examples are provided of how the framework has been used, including predictive modeling and segmentation. An approach is outlined that involves discovery, transition, and operationalizing customer insights over time.
This document provides an outline for a class on customer development and product development. It discusses key concepts like crossing the chasm, customer discovery, customer validation, and the business model canvas. The document emphasizes the importance of focusing on developing customers, not just products. It recommends designing for customers from day one and matching product development to the iterative process of customer development.
Rule Imc Records Management & Discovery Offering Q109 V2mikelines
The document is a presentation by Rule Financial on electronic discovery best practices. It was prepared in Q1 2009. The presentation discusses the challenges of increasing litigation volumes and discovery obligations, as well as the fragmented software vendor landscape. It promotes adopting the Electronic Discovery Reference Model process and bringing discovery management in-house through strategic investment in people, processes, and technology.
Conversion Conference - What's in YOUR toolkit?Craig Sullivan
This set of slides lists 12 practical tools, techniques or services you can use to improve conversion rates.
There are handy lists of companies and websites that will make a welcome addition to the stuff that all marketers should be using.
Conversion conference london nov 2011 - multi channel testing - craig sullivanCraig Sullivan
Cross channel testing tips including how to optimise your call tracking, call centres, contact methods, contact flows. Also how to deflect, manage or remove cost from contact handling.
This set of slides also covers our optimisation process, results and shows some case studies.
If you're a serious marketer, cross channel is going to be vital for you in 2012.
This document presents a proposal for YouFind, a mobile shopping app. It describes the problems consumers and vendors face with finding and accessing product information. The solution is a directory-based app that allows consumers to browse and buy products easily on mobile devices. For vendors, it provides a single interface to reach multiple platforms and sell through additional channels. The venture will be an S Corp focused on becoming a major mobile shopping platform. It will generate revenue from vendor partnerships and advertisements. Financial analysis shows expected pre-release investments and expenses, as well as post-release revenue sources from sales commissions and advertisements. Development timelines estimate prototypes in 1 month and release versions in 4-6 months.
Kimikazu Kato is the Chief Scientist at Silver Egg Technology, which provides recommender system and online advertising services. He has a PhD in computer science and experience in areas like computer graphics and parallel computing. Silver Egg uses a real-time recommender platform called Aigent Suite to consistently target users from initial visits to retention. The system analyzes user behavior data to determine personalized recommendations and ad targeting. While collaborative filtering and matrix factorization are common recommendation algorithms, approaches need adjustments for sales recommendations versus movie ratings. Consulting is also important for tuning algorithm parameters to specific business needs.
This document discusses e-business and compares it to e-commerce. It notes that e-business involves using new technologies to improve business performance through low costs and open connectivity, connecting value chains across businesses. Some key differences between traditional business and e-business are discussed, including that e-business requires a non-linear "journey" approach rather than step-by-step planning due to ongoing change. Potential benefits of e-business include generating new revenues and reducing costs through efficiencies, customer retention through personalized offerings, and improving brand image.
Emetrics - Oct 19 2011 - New York - X channel optimisationCraig Sullivan
The document discusses Belron's testing culture and multi-variate testing program. Belron has a small in-house optimization team that runs dozens of tests across its sites annually. Their testing aims to increase key metrics like revenue and customer satisfaction while lowering costs. Belron gathers ideas from analytics, customer feedback, and usability research. They employ A/B testing as well as multi-variate or "MVT" testing with dozens of variables. Through continual testing, Belron has achieved over $40 million in ROI from optimizations costing around $800,000 over two years.
MOBILITÀ VS PUP
Si a migliorare la mobilità
No a false soluzioni, come quella di realizzare box privati in zone dove i residenti hanno già i propri e c'è bisogno di parcheggi a rotazione in superficie,
1. The evolution of media and how people communicate is changing how brands interact with consumers. Consumers are more informed before purchasing and are comfortable sharing opinions online, both positive and negative.
2. Top Italian brands were analyzed based on their social media presence and online conversations. While having social profiles doesn't necessarily impact a brand, the topics discussed can make a difference. Video sharing is popular for sharing ads and runway shows.
3. To benefit from social media, brands need to listen to online conversations, understand their audiences, and produce engaging content at a steady pace. The goal is to build trust so marketing messages are better received rather than seen as annoying advertisements.
This is our yearly follow up to: http://www.slideshare.net/frozenfrogs/facebook-engagement-rate
What are the most engaged brands? How to better manage your facebook brand page.? Discover it here!
Our new research: a metric to measure the engagement between users and companies on Facebook.
The research looked into more than 100 Facebook fan pages mantained by different brands of different sizes.
Regardless of size, number of fans or industry, fans showed common behaviors by rewarding key achievements from the brand and showing little interest when the brand does not share real value or, simply, the created content is not what the audience is looking for.
This document summarizes information about Wolters Kluwer, a global information services company. It discusses that Wolters Kluwer has 19,000 employees operating in over 35 countries. It provides legal, tax, finance, and healthcare professionals with information, software, and services. It is transforming its portfolio from print to digital and focusing on data analytics, online services, and software. Key trends driving its innovation are mobility, cloud computing, and data analytics. It discusses Wolters Kluwer's presence and partnerships in China and how it obtains customer insights to develop products and platforms tailored to customers' workflows.
The document describes Dunwoody Group's Eclipse ARM Analytics product. It provides proven executive experience in collections, specialized products for the credit and collections market, and a dynamic scoring model called the Eclipse Model. The Eclipse Model provides operational intelligence through predictive scoring capabilities that maximize recoveries and reduce costs. It is customized for each client portfolio and designed to evolve with the client's strategies.
The APEC-CPI project aims to facilitate sustainable energy investment through stakeholder collaboration, business development, and project management. It will provide these three key services across three applications: R&D, utilization, and support of technologies, products, and services. Participating stakeholders include governments, businesses, organizations, and individuals involved in energy. The project will develop an online portal for stakeholders to collaborate, share knowledge, and pursue sustainable energy investment opportunities. An initial survey is being used to understand stakeholders' current involvement with sustainable energy and barriers preventing greater impact.
This document discusses developing a customer insights strategy and provides an overview of the key components. It recommends defining a strategic objective and using a customer insights framework to guide activities. The framework involves deepening customer knowledge through research and applying insights across the organization. Examples are provided of how the framework has been used, including predictive modeling and segmentation. An approach is outlined that involves discovery, transition, and operationalizing customer insights over time.
This document provides an outline for a class on customer development and product development. It discusses key concepts like crossing the chasm, customer discovery, customer validation, and the business model canvas. The document emphasizes the importance of focusing on developing customers, not just products. It recommends designing for customers from day one and matching product development to the iterative process of customer development.
Rule Imc Records Management & Discovery Offering Q109 V2mikelines
The document is a presentation by Rule Financial on electronic discovery best practices. It was prepared in Q1 2009. The presentation discusses the challenges of increasing litigation volumes and discovery obligations, as well as the fragmented software vendor landscape. It promotes adopting the Electronic Discovery Reference Model process and bringing discovery management in-house through strategic investment in people, processes, and technology.
Conversion Conference - What's in YOUR toolkit?Craig Sullivan
This set of slides lists 12 practical tools, techniques or services you can use to improve conversion rates.
There are handy lists of companies and websites that will make a welcome addition to the stuff that all marketers should be using.
Conversion conference london nov 2011 - multi channel testing - craig sullivanCraig Sullivan
Cross channel testing tips including how to optimise your call tracking, call centres, contact methods, contact flows. Also how to deflect, manage or remove cost from contact handling.
This set of slides also covers our optimisation process, results and shows some case studies.
If you're a serious marketer, cross channel is going to be vital for you in 2012.
This document presents a proposal for YouFind, a mobile shopping app. It describes the problems consumers and vendors face with finding and accessing product information. The solution is a directory-based app that allows consumers to browse and buy products easily on mobile devices. For vendors, it provides a single interface to reach multiple platforms and sell through additional channels. The venture will be an S Corp focused on becoming a major mobile shopping platform. It will generate revenue from vendor partnerships and advertisements. Financial analysis shows expected pre-release investments and expenses, as well as post-release revenue sources from sales commissions and advertisements. Development timelines estimate prototypes in 1 month and release versions in 4-6 months.
Kimikazu Kato is the Chief Scientist at Silver Egg Technology, which provides recommender system and online advertising services. He has a PhD in computer science and experience in areas like computer graphics and parallel computing. Silver Egg uses a real-time recommender platform called Aigent Suite to consistently target users from initial visits to retention. The system analyzes user behavior data to determine personalized recommendations and ad targeting. While collaborative filtering and matrix factorization are common recommendation algorithms, approaches need adjustments for sales recommendations versus movie ratings. Consulting is also important for tuning algorithm parameters to specific business needs.
This document discusses e-business and compares it to e-commerce. It notes that e-business involves using new technologies to improve business performance through low costs and open connectivity, connecting value chains across businesses. Some key differences between traditional business and e-business are discussed, including that e-business requires a non-linear "journey" approach rather than step-by-step planning due to ongoing change. Potential benefits of e-business include generating new revenues and reducing costs through efficiencies, customer retention through personalized offerings, and improving brand image.
Emetrics - Oct 19 2011 - New York - X channel optimisationCraig Sullivan
The document discusses Belron's testing culture and multi-variate testing program. Belron has a small in-house optimization team that runs dozens of tests across its sites annually. Their testing aims to increase key metrics like revenue and customer satisfaction while lowering costs. Belron gathers ideas from analytics, customer feedback, and usability research. They employ A/B testing as well as multi-variate or "MVT" testing with dozens of variables. Through continual testing, Belron has achieved over $40 million in ROI from optimizations costing around $800,000 over two years.
1) Analog Devices created an advertising campaign called "Blackfin Is Where?" to drive customers to download free software from their website and evaluate their Blackfin processor.
2) The campaign used online video ads highlighting customer innovations created using Blackfin technology to convince viewers to learn more and get a free test drive.
3) Creating compelling landing pages with useful application content was found to be critical for converting visitors to test drives, taking as much effort as creating the video ads.
SAP's Excellence in Integrated Marketing: Converting Online Traffic to LeadsVivastream
This document discusses how integrated marketing and culture change can help drive online traffic conversion to leads. It emphasizes the need for a personalized digital customer experience and highlights key challenges around structure, complexity and focus. It then outlines a path to digital accountability through analyzing traffic, conversion and using a centralized platform. This platform allows for testing, attribution learning and delivering optimized, personalized experiences. The document stresses that digital accountability requires change management and adopting a centralized, global approach with clear objectives and parameters. Business results are said to drive investment priorities to optimize marketing spend.
The document provides an overview of a pharmacovigilance resource calculator tool. It describes the objective of the tool is to help plan optimized staffing levels, especially during surges. It outlines the typical process for building the calculator which includes collecting workflow data, analyzing activities, documenting processes, and testing the calculator output. The tool's interface includes sections for inputting volume and staffing data and outputting budgeted, utilized, and optimized full-time employees and required staffing changes.
How advertising needs to change its process in order to change its product.
A presentation given at WARC Creativity in Advertising conference 26/3/9 London.
For more ramblings see: http://interactivemarketingtrends.blogspot.com/2008/11/black-swan-agency.html
2009_06_08 The Lean Startup Tokyo editionEric Ries
The document discusses the Lean Startup methodology for building startups. It describes how most startups fail due to making assumptions without validating them with customers. The Lean Startup approach advocates for continuous customer feedback through short development cycles, rapid experimentation, and measuring what customers actually do rather than what they say. This allows startups to continually learn and adjust their product to fit the market.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
1. Funnel Research Project
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To build campaigns on Google over 3 month period (different campaign sizes)
month
o Ad Impressions
Adwords Client market: Manufacturing
To set up Kellysearch campaigns to run in parallel (matching cost)
gns run
Case Study 1
Adwords
49
12
Cost Per Click £0.37 £3.06
Product range: rivets, eyelets, machinery 10
o
To clone site (with agreement) and host on an ISP
) host Clicks Adwords
CTR (Clicks % of Impressions) 2.55% 32.5%
onversions using
n s
Set up tracking tools to track conversions using 3rd party software Campaign Costs: £500 p/month Google (£1500 for test) Orders 8 10
Cost Per Lead £16.30 £24.59
Funnel Research Project Analytics: Google Analytics
IP Reports: BizViz
£6000 package Kellysearch (£1500 for test) 4,066
Value £550 £4,300
Lead Conversion (calls + emails % of orders) 8.69% 16.39%
e
h referring
Call monitoring: Buzz (one for each referring site) Enquiries 74
18 ROI -£950 +£2,800 Cost per Order £187.50 £150
8
1,510 (Average Order Value) (£68.75) (£430)
To set up CRM module at customer end to track lead to order conversion KPIs
omer end to
Clicks Phone calls Emails Orders
Orders
Adwords Adwords
4. Funnel Research Project
Method
To build campaigns on Google over 3 month period (different campaign sizes)
To set up Kellysearch campaigns to run in parallel (matching cost)
To clone site (with agreement) and host on an ISP
Set up tracking tools to track conversions using 3rd party software
Analytics: Google Analytics
IP Reports: BizViz
Call monitoring: Buzz (one for each referring site)
To set up CRM module at customer end to track lead to order conversion KPIs
Proving Kellysearch Delivers Quality
Kellysearch Delivers
Ad Impressions
Clicks
Enquiries
Orders
s h e v
Adwords
1
Case Study 1
1
Case Study 1
Case Study 1
Campaign: January to March ’08
Client market: Manufacturing
Product range: rivets, eyelets, machinery
Campaign Costs: £500 p/month Google (£1500 for test)
£6000 package Kellysearch (£1500 for test)
Advert Impressions:
158,889
Adwords
1,510
Clicks
User Actions – where the value is:
s
User
Phone calls
s
Adwords
m
Emails
Emails Orders
Orders
Value
ROI
Adwords
8
£550
-£950
10
£4,300
+£2,800
Comparative Statistics
Cost Per Click
CTR (Clicks % of Impressions)
Cost Per Lead
Lead Conversion (calls + emails % of orders)
Cost per Order
(Average Order Value)
Adwords
£0.37
2.55%
£16.30
8.69%
£187.50
(£68.75)
£3.06
32.5%
£24.59
16.39%
£150
(£430)
Example emails
5. Case Study 1
Campaign: January to March ’08
Client market: Manufacturing
Product range: rivets, eyelets, machinery
Campaign Costs: £500 p/month Google (£1500 for test)
£6000 package Kellysearch (£1500 for test)
Method Proving Kellysearch Delivers Quality Case Study 1 Advert Impressions: User Actions – where the value is: Comparative
Comparative Statistics
o p e Example emails Client Testimonial
1 “ “
Campaign: January to March ’08 158,889
To build campaigns on Google over 3 month period (different campaign sizes) Ad Impressions Google enquiries were a distraction for my sales people
Adwords Client market: Manufacturing
To set up Kellysearch campaigns to run in parallel (matching cost)
Ca e Study
Case Study 1
u “
Adwords
Cost Per Click
Often we couldn’t charge for the Google orders as it
£0.37 £3.06
Product range: rivets, eyelets, machinery
“ “
To clone site (with agreement) and host on an ISP Clicks The buying
Adwords
r
Impressions)
CTR (Clicks % of Impressions) 2.55% 32.5%
wasn’t worth raising the paperwork
Set up tracking tools to track conversions using 3rd party software funnel Orders 8 10
“
Campaign Costs: £500 p/month Google (£1500 for test) Cost Per Lead £16.30 £24.59
Analytics: Google Analytics
£6000 package Kellysearch (£1500 for test) Value £550 £4,300 Kellysearch enquiries were much more focussed
IP Reports: BizViz Lead Conversion (calls + emails % of orders)
l
(calls emails orders)
r 8.69% 16.39%
Call monitoring: Buzz (one for each referring site) Enquiries ROI -£950 +£2,800 Cost per Order £187.50 £150
1,510 Value)
e
(Average Order Value) (£68.75) (£430)
To set up CRM module at customer end to track lead to order conversion KPIs Supporting video testimonial
available on request
Clicks Phone calls Emails Orders
Orders
Adwords Adwords
6. Advert Impressions
158,889
1,510
Adwords
Proving Kellysearch Delivers Quality Case Study 1
udy Advert Impressions: User Actions – where the value is: Comparative Statistics Example emails
Example ema
x m m Client Testimonial
1 “ “
2
Campaign: January to March ’08
h 8 158,889
Ad Impressions Google enquiries were a distraction for my sales people
Adwords acturing
g
Client market: Manufacturing
Clicks The buying
funnel
Case Study 1 s
Product range: rivets, eyelets, machinery
eyelets, machinery
Orders
Adwords
8 10
Cost Per Click
CTR (Clicks % of Impressions)
“ Often we couldn’t charge for the Google orders as it
wasn’t worth raising the paperwork
“ “
Case Study 2
“
Campaign Costs: 00 p/month
m t
£500 p/month Google (£1500 for test) Cost Per Lead
£6000 package Kellysearch (£1500 for test)
000 package
c a Value £550 £4,300 Kellysearch enquiries were much more focussed
Lead Conversion (calls + emails % of orders)
Enquiries ROI -£950 +£2,800 Cost per Order
1,510 (Average Order Value)
Supporting video testimonial
available on request
Clicks Phone calls Emails Orders
Orders
Adwords Adwords
7. User Actions – where the value is
490
49
12
Adwords
10
Orders 8 10
4,066
Value £550 £4,300
74
18
8 ROI -£950 +£2,800
Clicks Phone calls Emails Orders
Adwords
Proving Kellysearch Delivers Quality Case Study 1
dy Advert Impressions: User Actions – where the value is: Comparative Statistics Example emails
Example em
x m Client Testimonial
1 “ “
2
Campaign: January to March ’08
h 8 158,889
Ad Impressions Google enquiries were a distraction for my sales people
Adwords cturing
g
Client market: Manufacturing
Clicks The buying
funnel
Case Study 1 s
Product range: rivets, eyelets, machinery
eyelets, machinery
Orders
Adwords
8 10
Cost Per Click
CTR (Clicks % of Impressions)
“ Often we couldn’t charge for the Google orders as it
wasn’t worth raising the paperwork
“ “
Case Study 2
“
Campaign Costs: 0 p/month
m t
£500 p/month Google (£1500 for test) Cost Per Lead
£6000 package Kellysearch (£1500 for test)
00 package
c a Value £550 £4,300 Kellysearch enquiries were much more focussed
Lead Conversion (calls + emails % of orders)
Enquiries ROI -£950 +£2,800 Cost per Order
1,510 (Average Order Value)
Supporting video testimonial
available on request
Clicks Phone calls Emails Orders
Orders
Adwords Adwords
8.
9. Advert Impressions: User Actions – where the value is: Comparative Statistics
tive Statistics
s Example emails Case Study 2 Advert Impressions:
Advert Impre
d User Actions – where the value is: Comparative Statistics
2
158,889 Campaign: January to March ’08 158,889
Client market: Manufacturing
Case Study 2
Adwords
49 49
12 12
Cost Per Click Cost Per Click £0.37 £3.06
10 Adwords
Product range: rivets, eyelets, machinery 10 Adwords
CTR (Clicks % of Impressions) CTR (Clicks % of Impressions) 2.55% 32.5%
Orders 8 10 Campaign Costs: £500 p/month Google (£1500 for test) Orders 8 10
Cost Per Lead Cost Per Lead £16.30 £24.59
4,066
Value £550 £4,300
Lead Conversion (calls + emails % of orders)
e
orders)
£6000 package Kellysearch (£1500 for test) 4,066
Value £550 £4,300
Lead Conversion (calls + emails % of orders) 8.69% 16.39%
74 74
18 ROI -£950 +£2,800 Cost per Order 18 ROI -£950 +£2,800 Cost per Order £187.50 £150
8 8
1,510 (Average Order Value) 1,510 (Average Order Value) (£68.75) (£430)
Clicks Phone calls Emails Orders Clicks Phone calls Emails Orders
Adwords Adwords Adwords Adwords
10. Client Testimonial
“
“
Google enquiries were a distraction for my sales people
Often we couldn’t charge for the Google orders as it “
“ “
wasn’t worth raising the paperwork
“ Kellysearch enquiries were much more focussed
Video Testimonial
User Actions – where the value is: Comparative Statistics i
e emails
Example emails Client Testimonial Method r l
Proving Kellysearch Delivers Quality
Proving Kelly Case Study 1
“ “
1
Campaign: January to March ’08
Google enquiries were a distraction for my sales people To build campaigns on Google over 3 month period (different campaign sizes) Ad Impressions
Adwords Client market: Manufacturing
“ To set up Kellysearch campaigns to run in parallel (matching cost)
Case Study 1
Adwords
49
12
Cost Per Click
Often we couldn’t charge for the Google orders as it
£0.37 £3.06
Product range: rivets, eyelets, machinery
“ “
10 Adwords
CTR (Clicks % of Impressions) 2.55% 32.5%
wasn’t worth raising the paperwork To clone site (with agreement) and host on an ISP Clicks The buying
Orders 8 10 Set up tracking tools to track conversions using 3rd party software funnel Campaign Costs: £500 p/month Google (£1500 for test)
“
Cost Per Lead £16.30 £24.59
4,066
Value £550 £4,300
Lead Conversion (calls + emails % of orders) 8.69% 16.39%
Kellysearch enquiries were much more focussed Funnel Research Project Analytics: Google Analytics
IP Reports: BizViz
£6000 package Kellysearch (£1500 for test)
74
18 ROI -£950 +£2,800 Cost per Order Call monitoring: Buzz (one for each referring site) Enquiries
£187.50 £150
8
(Average Order Value) (£68.75) (£430)
To set up CRM module at customer end to track lead to order conversion KPIs
Video Testimonial
Clicks Phone calls Emails Orders
Orders
Adwords