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Kellogg HTC Platforms
This document discusses platforms and platform strategy. It begins with defining what a platform is and how platforms work by utilizing software developer kits, APIs, and third-party developers to add applications and plugins. It then discusses why platforms are important by enabling network effects between users and developers. The rest of the document covers platform pricing strategies for two-sided markets, prioritizing developer resources, and historical and current platform wars in various industries like social media, mobile, and gaming. Key takeaways are that third parties add value, platforms must balance the needs of developers, users and maximize network effects within limited resources.
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