SlideShare a Scribd company logo
Embracing retails accelerated
digital transformation.
The MiWay Blink Story
The courage to
dare greatly.
140 seconds
is the average time users take to
get a MiWay Blink quote.
87 %
of clients give us upfront
consent to engage via
WhatsApp.
86 %
of claims are captured on the
MiWay Blink app.
The humility to
let others in.
This project has been an incredible, stretching and rewarding
experience. Our close collaboration with the MiWay Blink Team,
their humour and approach, largely contributed to the enjoyment
of the project. They’ve challenged us, trusted us and given us the
freedom to explore.
The campaign shows how MiWay Blink
supports you in turning negative blinks into
positives and removes the stress, thanks to
some clever digital magic.
Thank you so much for the cash
back. I bought a few grocery items
yesterday. I really appreciate
MiWay Blink. Thank you.
A MiWay Blink Client
I am glad that I find out about MiWay
Blink. An insurance that doesn't make
you think twice before signing up.
An insurance that a client also benefit
from, depending on how you’re driving
your car. I love the fact that I can get
cash back each time I drive less.
A MiWay Blink Client
The sense to know
it’s not for you.
Future forward. Plain spoken.
All hearts in.
www.miwayblink.co.za

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Keletso Mpisane

  • 1. Embracing retails accelerated digital transformation. The MiWay Blink Story
  • 3.
  • 4. 140 seconds is the average time users take to get a MiWay Blink quote. 87 % of clients give us upfront consent to engage via WhatsApp. 86 % of claims are captured on the MiWay Blink app.
  • 5. The humility to let others in.
  • 6. This project has been an incredible, stretching and rewarding experience. Our close collaboration with the MiWay Blink Team, their humour and approach, largely contributed to the enjoyment of the project. They’ve challenged us, trusted us and given us the freedom to explore. The campaign shows how MiWay Blink supports you in turning negative blinks into positives and removes the stress, thanks to some clever digital magic.
  • 7.
  • 8.
  • 9. Thank you so much for the cash back. I bought a few grocery items yesterday. I really appreciate MiWay Blink. Thank you. A MiWay Blink Client
  • 10. I am glad that I find out about MiWay Blink. An insurance that doesn't make you think twice before signing up. An insurance that a client also benefit from, depending on how you’re driving your car. I love the fact that I can get cash back each time I drive less. A MiWay Blink Client
  • 11. The sense to know it’s not for you.
  • 12.
  • 13. Future forward. Plain spoken. All hearts in.

Editor's Notes

  1. Closing slide: Have no solid ideas for what would make a solid final image. Verbally I’m closing ‘with heart’. I can’t remember if you guys have it – but there is a gif where the Blink logo rolls on to the screen from the right and upon settling, the “i” blinks. I’ve asked Matsie for it, as soon as she points me to it, I’ll send it to you and we can see if it’s possible to use here.
  2. Closing slide: Have no solid ideas for what would make a solid final image. Verbally I’m closing ‘with heart’. I can’t remember if you guys have it – but there is a gif where the Blink logo rolls on to the screen from the right and upon settling, the “i” blinks. I’ve asked Matsie for it, as soon as she points me to it, I’ll send it to you and we can see if it’s possible to use here.