A presentation by Elad Lebovitch from Autodesk shown at the HR Breakfast Club Meetup- Innovation & Motivation in HR by Aya Lahmi consultants

1. © 2015 Autodesk© 2015 Autodesk
Keeping the Startup Spirit in a Corporate
Elad Lebovitch
Senior Manager, AutoCAD 360
HR Breakfast Meeting - Innovation and Motivation

2. © 2015 Autodesk© 2015 Autodesk
▪ Leading CAD Mobile App
(iOS, Android, Windows)
▪ Over 20M Downloads
▪ Developed by Tel Aviv (40) &
Singapore (20)
About AutoCAD 360

3. © 2015 Autodesk© 2015 Autodesk
▪ Mamram graduate, BSc
computer science, MBA
▪ CEO of for-each Ltd,
acquired by Autodesk in
October 2013
▪ Currently run the AutoCAD
360 team in Tel Aviv and
Singapore
About Me

4. © 2015 Autodesk© 2015 Autodesk
Corporates VS Startups

5. © 2015 Autodesk© 2015 Autodesk
Corporates
▪ Let's focus on the process
▪ Let's ship it by Q4
▪ Senior people
▪ Old technologies
▪ "It doesn't work that way"
▪ Oversized teams
▪ Let's get shit done
▪ We don't have time!!!
▪ Young and cool
▪ The latest technologies
▪ Let's make it work
▪ Small "Commando" teams
Startups

6. © 2015 Autodesk© 2015 Autodesk
Culture Leadership
Structure
Let's Focus on These 3 Categories
But where are the people?

7. © 2015 Autodesk© 2015 Autodesk
What Should a Corporate Do?

8. © 2015 Autodesk
▪ Are these the best tools?
▪ Stability
▪ Work life balance
▪ Part of a bigger picture
▪ Organized (HR, benefits)
Dealing with Corporate Weakness:
It's just not cool

9. © 2015 Autodesk
▪ Fight to create a "mini
startup" Org:
▪ Ownership
▪ Cross functional teams
Dealing with Team Structure
▪ Why?
▪ Increase engagement
▪ Removes constraints

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▪ Set real & visible goals
▪ Define culture
▪ Employee behaviors
▪ Celebrations
▪ Failures
▪ Why?
▪ Startups get all of it "for
free".
▪ In a corporate environment
these are often neglected
▪ Act like a CEO
Dealing with Leadership #1

11. © 2015 Autodesk
▪ Use your defined culture to
hire the right employees
▪ It's not about age, gender
or even prev. experience.
It's about attitude
▪ Rotate employees / let
some employees go every
now and then
▪ It's too easy to have a
lot of "senior"
employees who already
know "how we do stuff"
▪ Don't think about the
boundaries. Keep
asking "why?"
Dealing with Leadership #2

12. © 2015 Autodesk
▪ Find an Israeli startup
company which you
appreciate
▪ Have employees and
managers meet them
▪ It's easy to think we are
great at what we are
doing and keep at it
▪ It's great for both sides
to see how things get
done in other places
Dealing with Culture #1:
Take notes from (real) Startups

13. © 2015 Autodesk
▪ Culture just can't be driven
only from the top down
▪ The right employe +
ownership = Growth to
leadership roles
▪ Locate the employees who
are culture drivers
▪ Let them have ownership
over important areas
(hiring, dev methods, team
activities)
▪ Listen
Dealing with Culture #2
Some Employees Are Already There
+ =

14. © 2015 Autodesk© 2015 Autodesk
Corporates aren't really bad

15. © 2015 Autodesk
One Huge Corporate Strength Is...
▪ Use it wisely:
▪ Send employees to cool
conventions
▪ Give simple but
important perks
▪ Make the work
environment awesome

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Other Strengths are Still There
▪ Stability
▪ Work life balance
▪ Having a global product
▪ Organized (HR, benefits)
It's a nice add-on, but it
doesn't have an engine.

17. © 2015 Autodesk
Your
Thoughts?

18. © 2015 Autodesk
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