Presentation for Kansas City's Technology Exchange Community (TEC), 4/20/2012

2. Kyle Claypool, CEO
Optima Worldwide
•Builtfirst computer at age 13
•BS from Illinois (UIUC)
•Worked at Natl. Center for
Supercomputing Applications
(NCSA)
•WorldSkills Website Design
Technical Expert and Judge for
USA (2010-Present)

3. • Search Engine Optimization:
• Making sure customers can find you online!

4. • More site traffic =
more customers!
• 42% of people click
on the #1 search
result
• Not on page 1? You’re
invisible…
• 57% of B2Bs say SEO
makes the biggest
impact on lead gen
Average click percentages for top
10 search results

5. • Keywords, keywords, keywords!

6. • Primary Keywords should appear:
• In page title • In bold text
• In page headers • In web address and
• In navigation links file names
Can you guess what this company is selling?

7. Events People
Recipes Reviews
Video

8. • What words are you using on your site?

9. • Google determines your “neighborhood” based on links
• Anchor text – what do the links say about you?
• Ideally, anchor text should highlight your target
keywords, not just your company name or logo.

10. • Know Your Customer
• How do they search?
• What sites are
referring them?
• What are they really
looking for?
• Are some keywords
attracting the wrong
audience?
• What personal
information can you
gather about them?

11. • Know Your Competition
• What keywords are they using? AdWords?
• How do you match up for various search terms?
• Who links to them?

12. Jan 2012 Apr 2012
Keyword
Monthly
Google Google
This client improved search traffic
Searches
Rankings Rankings by 20% in first 3 months, moving
pie filling 110,000 - 15 many terms from not ranking at all
pastry filling 6,600 17 5 to page 1-2 positions.
cake filling 90,500 - 10
almond filling 2,900 - 2
baking fillings
fruit filling
1,000
6,600
-
-
2
25
We expect exponential traffic
almond cake 40,500 - 9 growth as these terms break into
almond paste 22,200 41 21
baking recipes 1,000,000 - 47 the top of page 1.
private label food 2,400 143 10

13. Contact us for a free Kyle Claypool
website evaluation. Optima Worldwide
913.735.6586
When you Google “web presence management,”
we’re #1.
What’s your #1 goal?
www.optimaworldwide.com