The document discusses strategies for affiliate marketing and search engine optimization (SEO). It recommends identifying predictable patterns like student school calendars and the needs that arise throughout the year. Marketers should personalize the customer journey by emulating their content in affiliate links and building personalized pages to suggest customized experiences. Touchpoints should be appropriate, meaningful, relevant and endearing like courting a new partner.

1. A LOVE STORY:
AFFILIATE MARKETING
AND SEO
KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

2. HELLO!
I am Kayleigh Lauzon
People are my passion.
Let’s connect on LinkedIn at
in/kayleigh-lauzon/
2

3. “Being able to connect and
combine nonobvious ideas
and objects is essential for
innovation and a key part
of the creative-thinking
process.
- Tina Seelig, Fast Company
3 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

4. 4 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON
Unuseless Inventions - Chindōgu
Literally translated,
chindōgu means
unusual tool.

5. Unuseless Inventions - Chindōgu
5 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

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7. 84% of Americans
are shopping for something - right now
14.3% of retail
sales made online in 2018
$3 trillion globally
anticipated online sales in 2019
7 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

8. Customer Journey Phases
Before
Customers begin their
journey from any
number of touchpoints,
such as a search,
seeing a post on Social,
word of mouth, or even
a third party email.
During
The research phase of
a purchase is more
critical to consumers
than ever. “Best”
searches have
increased by 80% in
two years.
After
Returns aren’t the only
reason to revisit.
Consumers are
researching “how to use”
or “care for” product
searches well after
receipt of the order.
8 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

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10. Touchpoints Should be...
▪ Appropriate
▪ Meaningful
▪ Relevant
▪ Endearing
Similar to courting a new partner, users anticipate
an optimal interaction.
10 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

11. 14% more new customers
credited to affiliate channel growth
+27% higher AOV
overall larger cart size and spend
3% more frequent
recurring purchases from these users
11 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

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13. Expand Your Audience
13 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

14. Customer Response to Coupons
14 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

15. The Newlyweds
She said yes! From the big day to
planning the showers to travel for their
guests, plus everything in-between,
this couple is about the endure
countless new adventures - customer
journeys.
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16. Opposites Attract - Cross Pollinate
Workout
Gear
The Big Day Travel Plans
16
...etc.KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

17. Opposites Attract - Cross Pollinate
17 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

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19. SEO Content
Create content to draw awareness to other
industries to verbally tie together additional
touchpoints.
Wedding Planning > Workout Gear > Travel
Curated Content
Affiliate Links
Personalize affiliate links per publisher to
retarget your audience by linking to your
curated SEO content.
The Knot | Charity Miles | The Points Guy
19 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

20. STUDENTS
An Annual Pattern
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21. 56.6 million
public school students
9.5 million
1+ hours from home
16.9 million
US college students
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School Calendars are among
the most predictable annual
patterns. Capitalize on the
repetition and cater to your
audience!
KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

22. Annual Needs for Students
Fashion
Students have been Pinning
their First Day of School outfits
all summer.
Extra Curriculars
Dance class, football teams,
decathlon, DECA, and other
out-of-school activities.
Moving / Housing
Dad got a new job and the
family is relocating. On-campus
housing is off-limits.
Parent Meetings
Parent-Teacher conferences
and Family Weekend are
quarterly/semesterly.
Technology
New iPads for class are
approved. Scientific calculators
and laptops need purchasing.
Beauty
Good hygiene is critical.
Cologne and makeup have
become a necessity.
22 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

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24. Personalize Your Customer’s Journey
▪ Emulate common phrases from your content in
affiliate links
▪ Build personalized pages to allude to a custom
experience
▪ Chindōgu your marketing campaign
▪ Think outside the box!
24 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON

25. “Thank You
...Cheers!
25 KAYLEIGHLAUZON@GMAIL.COM | @KRAELAUZON