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NURTURING
NASHVILLE’S
Steve Lomas – #CCN18Freelance
FREELANCEECONOMY
‣ STAGE SETTING & TRENDS
‣ ADVICE TO FREELANCERS
‣ ADVICE TO HIRING COMPANIES
‣ Q&A
PRESENTATION OVERVIEW
#CCN18Freelance
THE GIG ECONOMY
FREELANCE .. .
SHOW OF HANDS REGARDING
#CCN18Freelance
FREELANCE
THE GIG ECONOMY
a k a. . .
#CCN18Freelance
The gig economy is a term that refers to the increased
tendency for businesses to hire independent contractors
and short-term workers, and the increased availability
of workers for these short-term arrangements.
— Forbes
GIG ECONOMY
DEFINITON
#CCN18Freelance
RIGHT?
FREELANCE .. .
SOUNDS LIKE
#CCN18Freelance
SCALE#CCN18Freelance
THE DIFFERENCE IS
Approximately 150 million workers in North America and
Western Europe have left the relatively stable confines
of organizational life — sometimes by choice,
sometimes not — to work as independent contractors.
— Harvard Business Review, March–April 2018 Issue
GIG ECONOMY
TIMELY TOPIC
#CCN18Freelance
•Traditional workforce, full-time W2, didn’t grow at all.
•Meanwhile people working in “alternative work
arrangements” increased by 67 percent.
— RAND-Princeton University study, 2005 to 2015
GIG ECONOMY
RECENT STUDY
#CCN18Freelance
Almost two-thirds [of millennials] surveyed agreed
“traditional full-time employment will largely disappear
and freelancers will make up 75% or more of the U.S.
workforce.”
— Prudential Study: The 80 Year Old Millennial
GIG ECONOMY
SURVEY
#CCN18Freelance
GIG ECONOMY
IN A NUTSHELL…
▸ While our economy continues to create work, less and less of
will come packaged packaged as “jobs.”
▸ Thanks to technology and globalization, work is increasingly
“chunked” into projects.
▸ Instead of looking for a job, more and more of us will need to
figure out how to plug into this project economy.
— George Gendron, former editor-in-chief of Inc. Magazine
SCARY?#CCN18Freelance
GOOD NEWS
HERE’S THE
#CCN18Freelance
Eighty percent of individuals who make the transition from
traditional to indie work and last for 12 months on their own
report they can’t imagine ever returning to a traditional job.
This includes “involuntary” soloists who went out on their
own because they lost a job.
— Thriving in a Gig Economy, Marion McGovern
GIG ECONOMY
SILVER LINING
#CCN18Freelance
IF
FREELANCE 

CAN BE GREAT
YOU EMBRACE IT
#CCN18Freelance
ABOUT ME
A FEW WORDS
#CCN18Freelance
ABOUT ME
▸40-years Crafting Content
Film & TV • Broadcast GFX • Interactive
iTV • Games • Web • Apps • Marketing
ABOUT ME
▸1250
• Direct Reports
• Mostly Freelancers
#CCN18Freelance
ABOUT ME
▸My Company
• Nashville
• Digital Marketing
• Hybrid Agency

• Mostly Freelancers
#CCN18Freelance
www.mojomediapros.com
FREELANCE MODEL
THE
#CCN18Freelance
LESSONS LEARNED FROM
FREELANCERS
ADVICE FOR HIRING
THE HOLLYWOOD FREELANCE MODEL
SEEK EXPER
RUN TO TALENT
TISE
THE HOLLYWOOD FREELANCE MODEL
ADVICE FOR FREELANCERS
▸ STOP seeing your peers as a competitive threat.
▸ Seek out the best in your field.
▸ Ask questions and listen actively.
▸ Freely share opportunities and best practices.
▸ What goes around comes around!
#CCN18Freelance
Befriend the best and work with your friends.
#CCN18Freelance
BE PROFESSIONAL
BE DISCIPLINED
THE HOLLYWOOD FREELANCE MODEL
ADVICE FOR FREELANCERS
▸ Work Discipline
▸ Establish work hours.
▸ Maintain a calendar.
▸ Plan your weekly goals. Review each day the night before.
▸ Don’t under-estimate the value of To-do lists.
▸ Keep a work journal.
#CCN18Freelance
THE HOLLYWOOD FREELANCE MODEL
ADVICE FOR FREELANCERS
▸ Physical Discipline
▸ Routine
• Sleep. Diet. Exercise. Play.
• Invest in your craft. Read something everyday.
• Develop and rely on personal systems.
#CCN18Freelance
THE HOLLYWOOD FREELANCE MODEL
ADVICE FOR FREELANCERS
▸ Social Discipline
▸ Always make your clients feel important.
• Don’t talk needlessly about other projects or clients.
• NEVER use another project as an excuse for
incomplete or unsatisfactory work.
#CCN18Freelance
THE HOLLYWOOD FREELANCE MODEL
ADVICE FOR FREELANCERS
▸ Social Discipline
▸ Strive to be punctual.
• Return calls promptly.
• Stay on top of your email.
▸ Avoid making promises. Clients remember dates & dollars.
▸ Never miss deadlines; re-negotiate them — EARLY.
#CCN18Freelance
THE HOLLYWOOD FREELANCE MODEL
ADVICE FOR FREELANCERS
▸ Financial Discipline
▸ Track your time.
• Especially important on flat-rate projects.
• Use Freshbooks or a similar tool.
• Always write time entries to be client-facing.
#CCN18Freelance
THE HOLLYWOOD FREELANCE MODEL
ADVICE FOR FREELANCERS
▸ Financial Discipline
▸ Be knowledgeable about your finances.
• Create a budget and true up often.
• Hire a Bookkeeper.
▸ Remember you are running a business!
#CCN18Freelance
THE HOLLYWOOD FREELANCE MODEL
ADVICE FOR FREELANCERS
▸ Financial Discipline
▸ Seek out tax advice early and often.
• Understand what you are really earning… 

i.e., AFTER your contribution to dot-GOV.
#CCN18Freelance
THE HOLLYWOOD FREELANCE MODEL
ADVICE FOR FREELANCERS
▸ Financial Discipline
‣ Understand, there WILL be financial peaks and valleys!
‣ Establish Two Savings Accounts.
• Rainy Day Savings
• Tax Savings
#CCN18Freelance
THE HOLLYWOOD FREELANCE MODEL
ADVICE FOR FREELANCERS
▸ Motivational Discipline
‣ Establish a purpose.
• Doesn’t have to be lofty, but it can be.
• When things get tough, it’s important to remind
yourself why you do what you do.
#CCN18Freelance
FREELANCERS
ADVICE FOR HIRING
#CCN18Freelance
THE HOLLYWOOD FREELANCE MODEL
ADVICE FOR THOSE HIRING FREELANCERS
▸ Nurture the Community
‣ Access to EXPERTISE on a part-time basis is HUGE!
‣ As agency/business owners it is in our best interest to
help foster a thriving local freelance community
#CCN18Freelance
THE HOLLYWOOD FREELANCE MODEL
ADVICE FOR THOSE HIRING FREELANCERS
▸ Treat Freelancers with Professional Courtesy and Respect
‣ Be open.
‣ Be honest.
‣ Communicate early.
‣ Above all — Do not treat freelancers as 2nd-class citizens.
#CCN18Freelance
THE HOLLYWOOD FREELANCE MODEL
ADVICE FOR THOSE HIRING FREELANCERS
▸ Be Sensitive to the Realities of Freelancing
‣ Realize freelancers are running a business.
‣ Be flexible. Freelancers may occasionally need to return phone
calls, schedule meetings, etc., to line up their next project.
‣ Fair & Equitable: While a Freelancer’s business activity need
not be clandestine, it should not impact your project(s).
#CCN18Freelance
THE HOLLYWOOD FREELANCE MODEL
ADVICE FOR THOSE HIRING FREELANCERS
▸ Pay Freelancers Promptly
‣ Nothing starves a thriving freelance pool like 

slow or no pay…
#CCN18Freelance
THE HOLLYWOOD FREELANCE MODEL
ADVICE FOR THOSE HIRING FREELANCERS
▸ Make Your Freelancers Feel Like Part of the Team
‣ Perks
• Access to office space between projects or after hours
• Invitations to company events
‣ Company Swag
• Tee-shirts, mugs, caps, etc.
#CCN18Freelance
THE HOLLYWOOD FREELANCE MODEL
ADVICE FOR THOSE HIRING FREELANCERS
▸ Share Your Freelance Pool With Competitors
‣ If you can't keep your freelancers busy, keep an eye out for other
opportunities.
• The goal is to keep your freelancers well-fed and available.
• Your freelancers will remember and appreciate any referrals you
provide and so will your peers.
‣ “What goes around comes around,” works for companies, too!
#CCN18Freelance
A WORD ABOUT THE IRS GUIDELINES 

FOR CONTRACTORS
#CCN18Freelance
A WORD ABOUT THE IRS GUIDELINES 

FOR CONTRACTORS
▸They’re probably an employee…
• IF — you decide when, where and
how they work.
• IF — you provide their equipment
and software.
• IF — you are their only client.
• IF — they only do as they are told;
IOW, no value added expertise.
#CCN18Freelance
Q&A
DISCUSSION
#CCN18Freelance
ALWAYS SEEKING
‣ COPYWRITERS
‣ MARKETING 

STRATEGISTS
‣ DESIGNERS
‣ SOCIAL MEDIA 

MANAGERS
‣ CMS INTEGRATORS
#CCN18Freelance

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Steve Lomas #CCN18Freelance Presentation

  • 1. NURTURING NASHVILLE’S Steve Lomas – #CCN18Freelance FREELANCEECONOMY
  • 2. ‣ STAGE SETTING & TRENDS ‣ ADVICE TO FREELANCERS ‣ ADVICE TO HIRING COMPANIES ‣ Q&A PRESENTATION OVERVIEW #CCN18Freelance
  • 3. THE GIG ECONOMY FREELANCE .. . SHOW OF HANDS REGARDING #CCN18Freelance
  • 4. FREELANCE THE GIG ECONOMY a k a. . . #CCN18Freelance
  • 5. The gig economy is a term that refers to the increased tendency for businesses to hire independent contractors and short-term workers, and the increased availability of workers for these short-term arrangements. — Forbes GIG ECONOMY DEFINITON #CCN18Freelance
  • 6. RIGHT? FREELANCE .. . SOUNDS LIKE #CCN18Freelance
  • 8. Approximately 150 million workers in North America and Western Europe have left the relatively stable confines of organizational life — sometimes by choice, sometimes not — to work as independent contractors. — Harvard Business Review, March–April 2018 Issue GIG ECONOMY TIMELY TOPIC #CCN18Freelance
  • 9. •Traditional workforce, full-time W2, didn’t grow at all. •Meanwhile people working in “alternative work arrangements” increased by 67 percent. — RAND-Princeton University study, 2005 to 2015 GIG ECONOMY RECENT STUDY #CCN18Freelance
  • 10. Almost two-thirds [of millennials] surveyed agreed “traditional full-time employment will largely disappear and freelancers will make up 75% or more of the U.S. workforce.” — Prudential Study: The 80 Year Old Millennial GIG ECONOMY SURVEY #CCN18Freelance
  • 11. GIG ECONOMY IN A NUTSHELL… ▸ While our economy continues to create work, less and less of will come packaged packaged as “jobs.” ▸ Thanks to technology and globalization, work is increasingly “chunked” into projects. ▸ Instead of looking for a job, more and more of us will need to figure out how to plug into this project economy. — George Gendron, former editor-in-chief of Inc. Magazine
  • 14. Eighty percent of individuals who make the transition from traditional to indie work and last for 12 months on their own report they can’t imagine ever returning to a traditional job. This includes “involuntary” soloists who went out on their own because they lost a job. — Thriving in a Gig Economy, Marion McGovern GIG ECONOMY SILVER LINING #CCN18Freelance
  • 15. IF FREELANCE 
 CAN BE GREAT YOU EMBRACE IT #CCN18Freelance
  • 16. ABOUT ME A FEW WORDS #CCN18Freelance
  • 17. ABOUT ME ▸40-years Crafting Content Film & TV • Broadcast GFX • Interactive iTV • Games • Web • Apps • Marketing
  • 18. ABOUT ME ▸1250 • Direct Reports • Mostly Freelancers #CCN18Freelance
  • 19. ABOUT ME ▸My Company • Nashville • Digital Marketing • Hybrid Agency
 • Mostly Freelancers #CCN18Freelance www.mojomediapros.com
  • 21. FREELANCERS ADVICE FOR HIRING THE HOLLYWOOD FREELANCE MODEL
  • 22. SEEK EXPER RUN TO TALENT TISE
  • 23. THE HOLLYWOOD FREELANCE MODEL ADVICE FOR FREELANCERS ▸ STOP seeing your peers as a competitive threat. ▸ Seek out the best in your field. ▸ Ask questions and listen actively. ▸ Freely share opportunities and best practices. ▸ What goes around comes around! #CCN18Freelance
  • 24. Befriend the best and work with your friends. #CCN18Freelance
  • 26. THE HOLLYWOOD FREELANCE MODEL ADVICE FOR FREELANCERS ▸ Work Discipline ▸ Establish work hours. ▸ Maintain a calendar. ▸ Plan your weekly goals. Review each day the night before. ▸ Don’t under-estimate the value of To-do lists. ▸ Keep a work journal. #CCN18Freelance
  • 27. THE HOLLYWOOD FREELANCE MODEL ADVICE FOR FREELANCERS ▸ Physical Discipline ▸ Routine • Sleep. Diet. Exercise. Play. • Invest in your craft. Read something everyday. • Develop and rely on personal systems. #CCN18Freelance
  • 28. THE HOLLYWOOD FREELANCE MODEL ADVICE FOR FREELANCERS ▸ Social Discipline ▸ Always make your clients feel important. • Don’t talk needlessly about other projects or clients. • NEVER use another project as an excuse for incomplete or unsatisfactory work. #CCN18Freelance
  • 29. THE HOLLYWOOD FREELANCE MODEL ADVICE FOR FREELANCERS ▸ Social Discipline ▸ Strive to be punctual. • Return calls promptly. • Stay on top of your email. ▸ Avoid making promises. Clients remember dates & dollars. ▸ Never miss deadlines; re-negotiate them — EARLY. #CCN18Freelance
  • 30. THE HOLLYWOOD FREELANCE MODEL ADVICE FOR FREELANCERS ▸ Financial Discipline ▸ Track your time. • Especially important on flat-rate projects. • Use Freshbooks or a similar tool. • Always write time entries to be client-facing. #CCN18Freelance
  • 31. THE HOLLYWOOD FREELANCE MODEL ADVICE FOR FREELANCERS ▸ Financial Discipline ▸ Be knowledgeable about your finances. • Create a budget and true up often. • Hire a Bookkeeper. ▸ Remember you are running a business! #CCN18Freelance
  • 32. THE HOLLYWOOD FREELANCE MODEL ADVICE FOR FREELANCERS ▸ Financial Discipline ▸ Seek out tax advice early and often. • Understand what you are really earning… 
 i.e., AFTER your contribution to dot-GOV. #CCN18Freelance
  • 33. THE HOLLYWOOD FREELANCE MODEL ADVICE FOR FREELANCERS ▸ Financial Discipline ‣ Understand, there WILL be financial peaks and valleys! ‣ Establish Two Savings Accounts. • Rainy Day Savings • Tax Savings #CCN18Freelance
  • 34. THE HOLLYWOOD FREELANCE MODEL ADVICE FOR FREELANCERS ▸ Motivational Discipline ‣ Establish a purpose. • Doesn’t have to be lofty, but it can be. • When things get tough, it’s important to remind yourself why you do what you do. #CCN18Freelance
  • 36. THE HOLLYWOOD FREELANCE MODEL ADVICE FOR THOSE HIRING FREELANCERS ▸ Nurture the Community ‣ Access to EXPERTISE on a part-time basis is HUGE! ‣ As agency/business owners it is in our best interest to help foster a thriving local freelance community #CCN18Freelance
  • 37. THE HOLLYWOOD FREELANCE MODEL ADVICE FOR THOSE HIRING FREELANCERS ▸ Treat Freelancers with Professional Courtesy and Respect ‣ Be open. ‣ Be honest. ‣ Communicate early. ‣ Above all — Do not treat freelancers as 2nd-class citizens. #CCN18Freelance
  • 38. THE HOLLYWOOD FREELANCE MODEL ADVICE FOR THOSE HIRING FREELANCERS ▸ Be Sensitive to the Realities of Freelancing ‣ Realize freelancers are running a business. ‣ Be flexible. Freelancers may occasionally need to return phone calls, schedule meetings, etc., to line up their next project. ‣ Fair & Equitable: While a Freelancer’s business activity need not be clandestine, it should not impact your project(s). #CCN18Freelance
  • 39. THE HOLLYWOOD FREELANCE MODEL ADVICE FOR THOSE HIRING FREELANCERS ▸ Pay Freelancers Promptly ‣ Nothing starves a thriving freelance pool like 
 slow or no pay… #CCN18Freelance
  • 40. THE HOLLYWOOD FREELANCE MODEL ADVICE FOR THOSE HIRING FREELANCERS ▸ Make Your Freelancers Feel Like Part of the Team ‣ Perks • Access to office space between projects or after hours • Invitations to company events ‣ Company Swag • Tee-shirts, mugs, caps, etc. #CCN18Freelance
  • 41. THE HOLLYWOOD FREELANCE MODEL ADVICE FOR THOSE HIRING FREELANCERS ▸ Share Your Freelance Pool With Competitors ‣ If you can't keep your freelancers busy, keep an eye out for other opportunities. • The goal is to keep your freelancers well-fed and available. • Your freelancers will remember and appreciate any referrals you provide and so will your peers. ‣ “What goes around comes around,” works for companies, too! #CCN18Freelance
  • 42. A WORD ABOUT THE IRS GUIDELINES 
 FOR CONTRACTORS #CCN18Freelance
  • 43. A WORD ABOUT THE IRS GUIDELINES 
 FOR CONTRACTORS ▸They’re probably an employee… • IF — you decide when, where and how they work. • IF — you provide their equipment and software. • IF — you are their only client. • IF — they only do as they are told; IOW, no value added expertise. #CCN18Freelance
  • 45. ALWAYS SEEKING ‣ COPYWRITERS ‣ MARKETING 
 STRATEGISTS ‣ DESIGNERS ‣ SOCIAL MEDIA 
 MANAGERS ‣ CMS INTEGRATORS #CCN18Freelance