Kaye Fallick's (YourLifeChoices) presentation at Mumbrella's Travel Marketing Summit

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Kaye Fallick, Publisher at YourLifeChoices, presented on Modern Family: Who Are The Real Decision Makers and How Should Travel Marketers Reach Them? at Mumbrella's Travel Marketing Summit.

Marketing

BOOMERS AND
TRAVEL
People, place and problems
www.yourlifechoices.com.au

The size of the pie
www.yourlifechoices.com.au

Comparative
generational
spend*
www.yourlifechoices.com.au
*Roy Morgan Research Dec 2016

Where do they hunt?
www.yourlifechoices.com.au

So is there a problem?
www.yourlifechoices.com.au
Why, oh why, do they keep
misunderstanding my needs?

How are we missing the
mark?
www.yourlifechoices.com.au

Seeing opportunities
Seeking solutions
www.yourlifechoices.com.au

Q.42 – Ditching the safe
& cosy cardigan
www.yourlifechoices.com.au

Exploring the new
& different
www.yourlifechoices.com.au

BULLSEYE!!!
Boomer travellers have:
• The most money
• Longer length of stay
• Strong(er) desire
What more could you possibly want?
www.yourlifechoices.com.au

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