Icp ppt


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Icp ppt

  2. 2. BORN : FEB 17, 1966 RESIDENCE : SAN FRANCISCO STATE : UNITED STATES Zynga was named after an American bulldog named Zinga once owned by Mark Pincus.
  3. 3. Michael Luxton
  4. 4. Zynga is a provider of social game services founded in July 2007 and headquartered in San Francisco, California.The company develops social games that work stand-alone on mobile phone platforms such as Apple iOS and Android and on the Internet through its website, Zynga.com, and social networking websites such as Facebook, Google+, and Tencent.Zynga states its mission as "connecting the world through games.“ Zynga was originally incorporated as Presidio Media in April 2007. The company's name was changed to Zynga in July 2007.
  5. 5. Zynga launched its best-known game, FarmVille, on Facebook in June 2009,reaching 10 million daily active users within 6 weeks. As of early January 2013, Zynga games had over 265 million monthly active users, and three of the top five Facebook games, according to AppData were Zynga titles: FarmVille 2, Texas HoldEm Poker
  6. 6. DEEP RELATION WITH FACEBOOK On July 18, 2011, Zynga filed an addendum to its Form S-1 detailing its relationship with Facebook, According to the released information, all covered Zynga games that use Facebook integration must remain exclusive to Facebook for the duration of the agreement, and Zynga is not allowed to release new games on an undisclosed list of other social networks Zynga is required to notify Facebook of any new games at least one week prior to their release.
  7. 7. COMPANY ISSUES AND INSIDE INFORMATION On October 14, 2012, Zynga filed a lawsuit against a former general manager for allegedly misappropriating trade secrets. The suit claims the ex-employee copied important confidential information from his computer before leaving Zynga to work for a rival social games maker. In 2013, Zynga began shutting down some of its games.Fans of the games were given little notice; for example, players of Dream PetHouse were given only six weeks notice that their games would end. On June 3, 2013, Zynga announced that the company would be laying off 520 employees - roughly 18 percent of its workforce - and close offices in New York, Los Angeles, and Dallas.
  8. 8. Popular games of zynga CityVille 2 - Shut down on March 7, 2013 Dope Wars - Shut down on December 2009 Dream Heights - Shut down on June 20, 2013 Dream PetHouse - Shut down on June 28, 2013 Dream Zoo - Shut down on May 27, 2013 Empires & Allies - Shut down on June 17, 2013 FishVille – Shut down on December 5, 2012 ForestVille – Pulled from app stores Mafia Wars 2 - Shut down on December 30, 2012
  9. 9. Zynga has been accused several times of copying game concepts of popular games by competing developers.The launch of Mafia Wars sparked a lawsuit from the makers of Mob Wars.An attorney for Psycho Monkey, the creators of Mob Wars, said that in making Mafia Wars, Zynga "copied virtually every important aspect of the game.“ The suit was settled out of court for $7–9 million. An Ars Technica column said that Zynga's Café World and Playfish's Restaurant City were "nearly identical"; Café World was released six months after Restaurant City. Its gameplay, design, graphics, avatars, and even in- game items are almost identical to the ones in
  10. 10. In late May 2010, the Norwegian Consumer Council filed a complaint to the Data Inspectorate regarding breaches of the Data Protection Act. In August 2010, the San Francisco city attorney's office complained about the firm's guerrilla marketing campaign for its Mafia Wars game that pasted fake money on city sidewalks, calling it "vandalism". Other Legal Controversies
  11. 11. As of June 2013, Zynga currently features 11 Facebook games and 17 titles for mobile platforms. Hidden Chronicles Matching with Friends Party Place Ruby Blast Scramble with Friends The Pioneer Trail War of the Fallen Words with Friends YoVille Zynga Bingo Zynga Poker
  12. 12. Zynga Chicago Zynga India (Bangalore, India) Zynga China (formerly XPD Media, based in Beijing) – acquired May 2010 Zynga Austin (formerly Challenge Games) – acquired June 2010 Zynga ATX (formerly MarketZero, Inc.) – acquired April 2011 Zynga Germany (formerly Dextrose AG, based in Frankfurt) – acquired September 2010
  13. 13. On July 1, 2013, Zynga confirmed that it had hired Microsoft's Interactive Entertainment President Don Mattrick as its new CEO. Zynga's press release announced that former CEO, Mark Pincus , would continue as Zynga’s chairman and chief product officer , would continue as Zynga’s chairman and chief product officer