Ubuntu Touch was created by Mark Shuttleworth to make phones easier to use through a free and open source operating system funded by Canonical. It aims to gain popularity by offering both native and web-based apps without bugs across all carriers, promoting a risk-free trial through demonstrations and online advertising to be distributed as a "Superphone" through phone service providers.

3.  Found by Mark Shuttleworth
 Designed to make phone easier to use
 Unique and different

4.  Free Software
 Free of charge to everybody
 Funded through Canonical

5.  Rise to be better than other phones
 No Bugs
 Gain all carriers

6.  Offers best of both worlds – native and web-based
services

7. Product and Price Strategy
 Advertise as Superphone
Promotion Strategy
 Demos: Shelton State
 30 Day risk Free Trial
Advertising
Youtube, Twitter, Peer to Peer
Place Strategy
 Phones will be distribted through phone service
providers through specific manufactuers.

8.  http://www.youtube.com/watch?v=kXWnM
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