Marketing Week 2009.
Since relocating to Melbourne in January 2207, Netball Australia, under the leadership of Kate Palmer, has had the once in a lifetime opportunity to change the face of netball.
Horse Breeding, Is It For You?
Doug Dean, Horse Breeder/Enthusiast
Doug will muse about the breeding industry: where we have been; where we are; and where we are going. He will highlight questions to ask yourself as you decide whether to breed your horse. He will discuss pitfalls and opportunities.
This document introduces Project Keexs, which aims to address challenges in Nigeria through establishing a footwear manufacturing brand. The founder plans to crowd fund $3 million by December 2015 to launch the brand and outsource initial production while setting up a factory in Nigeria by July 2016. Profits will fund solutions to Nigeria's issues like corruption, unemployment, and education. The project seeks to inform people of problems, inspire through social leaders, and invest in sustainable projects.
Project Keexs aims to launch a footwear brand that manufactures in Nigeria to create jobs and economic opportunity while also contributing 10% of sales to social causes. The founder will crowd fund $3 million over 60 days to launch the brand, outsource initial production, and acquire expertise to build a factory in Nigeria. By December 2016, the goal is to assemble and export the "smartest shoe made in Africa" worldwide to address unemployment, poverty, and other social issues in Nigeria and beyond.
Perform Group interview questions and answersliaaame41
This document provides tips and sample answers for common interview questions that may be asked during an interview with Perform Group. It includes responses for questions like "What is your greatest weakness?", "Why do you want to work here?", "What can you do for this company?", and "What kind of salary do you need?". For each question, the document offers advice on what information to highlight in the answer as well as examples to demonstrate relevant skills and fit for the role. It also lists additional resources on interview preparation and types of interview questions.
The World's Leading Digital Sports Content Group - Presentation by Oliver Slipper, CEO of Perform Group at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
I'm Hiring- Rare opportunity to work across communications, marketing and PR in the sport of Netball working with Netball SA and the Adelaide Thunderbirds
Horse Breeding, Is It For You?
Doug Dean, Horse Breeder/Enthusiast
Doug will muse about the breeding industry: where we have been; where we are; and where we are going. He will highlight questions to ask yourself as you decide whether to breed your horse. He will discuss pitfalls and opportunities.
This document introduces Project Keexs, which aims to address challenges in Nigeria through establishing a footwear manufacturing brand. The founder plans to crowd fund $3 million by December 2015 to launch the brand and outsource initial production while setting up a factory in Nigeria by July 2016. Profits will fund solutions to Nigeria's issues like corruption, unemployment, and education. The project seeks to inform people of problems, inspire through social leaders, and invest in sustainable projects.
Project Keexs aims to launch a footwear brand that manufactures in Nigeria to create jobs and economic opportunity while also contributing 10% of sales to social causes. The founder will crowd fund $3 million over 60 days to launch the brand, outsource initial production, and acquire expertise to build a factory in Nigeria. By December 2016, the goal is to assemble and export the "smartest shoe made in Africa" worldwide to address unemployment, poverty, and other social issues in Nigeria and beyond.
Perform Group interview questions and answersliaaame41
This document provides tips and sample answers for common interview questions that may be asked during an interview with Perform Group. It includes responses for questions like "What is your greatest weakness?", "Why do you want to work here?", "What can you do for this company?", and "What kind of salary do you need?". For each question, the document offers advice on what information to highlight in the answer as well as examples to demonstrate relevant skills and fit for the role. It also lists additional resources on interview preparation and types of interview questions.
The World's Leading Digital Sports Content Group - Presentation by Oliver Slipper, CEO of Perform Group at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
I'm Hiring- Rare opportunity to work across communications, marketing and PR in the sport of Netball working with Netball SA and the Adelaide Thunderbirds
Sydney Swans 'Red & White Family' Brand Strategy Steve Masson
The document summarizes a presentation by the Sydney Swans football club. It discusses the competitive sports market in Sydney, and the Swans' strategy to build their brand and increase loyalty over the next 3 years until 2012 when they will face more competition. Key aspects of their strategy include consolidating relationships with members, sponsors and the community; developing a strong brand identity; and emphasizing their values, heritage and creating a sense of pride and unity among fans.
Sydney Swans 'Red & White Family' Brand StrategySteve Masson
The document is a presentation by the Sydney Swans football club about building their brand in the competitive Sydney sports market. Some key points:
- Sydney has four major winter codes competing for attention, so the Swans must work hard to retain existing fans and attract new ones each year.
- Over the next three years, the Swans have a unique opportunity to consolidate as the "one team AFL city" in Sydney until 2012.
- Building a strong brand with high brand equity and loyal fans is critical for long-term success. This depends on managing relationships with members, sponsors, corporates and the community.
Robert W. Wilson provides his resume and strengths, which include being an achiever, believer, developer, and relator based on Gallup StrengthsFinder results. He has experience managing, coaching, and mentoring teams in various settings. He is capable of multitasking, respecting all people, being intuitive and proactive, exploring new technologies, listening and responding carefully, public speaking confidently, traveling independently, communicating verbally and through writing, providing cradle-to-grave project leadership, prioritizing and calmly executing solutions, collaborating across generations, and volunteering time and resources.
Program announcements for January 2011 programJudie Cooper
The document provides information about upcoming events for the IFMA Capital Chapter, including a building and facility maintenance show in November, the IFMA World Workplace conference in October, and a holiday party in early December. It also lists the various teams and committees within the Capital Chapter, including their purpose and leadership. The final section describes an upcoming educational program that will have a discussion between experienced facility managers and newcomers to the field.
SEA/SUT Phoenix Webinar held on March 30, 2017, SUT Phoenix Chair, Scott Sneddon with guest speakers Andrew Hornby of G&H solutions and Rodney Silberstein of ARV Offshore discuss and share experiences of the downturn in the subsea industry over the past few years.
1) The document discusses creating a high performance culture through establishing a clear behavioral framework that enables open dialogue between team members to improve performance.
2) It emphasizes that a team's culture is defined by the behaviors it rewards and provides steps for teams to establish their ideal behaviors and frameworks.
3) Key aspects of successful programs include identifying influencers, reducing blockers, promoting honest dialogue between leaders and teams, and applying knowledge.
This document introduces the iluvnz Facebook community page, which is dedicated to celebrating and promoting New Zealand values, culture, brands, and achievements. With over 360,000 members, mostly located in New Zealand, Australia, and other English-speaking countries, iluvnz provides brands a way to engage with a large, passionate audience interested in supporting Kiwi brands. The document outlines the vision, values, and tools iluvnz offers brands to interact with the community, gain feedback, and increase awareness and sales in a positive, transparent environment.
As we think about empowering every person and every organisation on the planet to achieve more - we look deeper into understanding what the word 'every' person could mean within the eyes of marketing. We explore design, ideas and provide examples of how brands are focusing on being more inclusive. How different would this world look if all of us could empower every person to achieve more? What new industries, art, medicines, financial services, and world-changing inventions could individuals and communities build and create?
Marc Reeves is the 37-year-old International Commercial Director of the NFL who grew up in Toronto and attended college in the United States. In his current role, he aims to expand the NFL's global fanbase and sponsorship opportunities. He believes understanding international audiences is key and wants to educate people that American football is more than just the Super Bowl. Reeves previously held roles with the NFL Players Association and IMG and takes on the first-ever position of International Commercial Director for the NFL.
NES Fircroft is a global workforce solutions provider with over 90 years of combined experience. They have 100+ wholly owned offices worldwide, over 1,800 dedicated staff, and provide workforce solutions to over 20,000 contractors. NES Fircroft delivers extensive talent pools, global scale and presence, compliant solutions, and local consultants to meet clients' workforce needs. They are committed to diversity and have won numerous awards for their services.
NES Fircroft is a global workforce solutions provider with over 90 years of combined experience in engineering staffing, operating in over 45 countries with over 1,800 staff and providing contracting, permanent hiring, and managed services. They partner with clients to source technical talent around the world through their extensive database and digital media presence while also providing support services for candidate attraction, mobility, and relocation. NES Fircroft has received numerous awards for their services and strives to promote diversity in their recruiting.
ACOSVO is a membership organization for third sector leaders in Scotland that provides leadership development opportunities. Over the past year, ACOSVO grew its membership by 23% to 393 members, ran 52 events attended by over 900 people, and paired over 100 leaders through its Leadership Exchange Program. ACOSVO aims to continue supporting third sector leaders through events on key challenges like funding and governance.
SportsMatters is an annual conference established in Singapore to build foundations for a sustainable sports industry in Asia. The 2014 event brought together over 400 delegates from 19 countries and 220 companies over two days with keynote speakers, panel discussions, and networking events. Feedback was positive, with attendees finding value in the speaker line-up and opportunity to make useful contacts. Plans were discussed to help the Asian sponsorship market grow its share of the global sponsorship pie to 20%.
WAKO World Championships 2015 Sponsorship Proposal - LatestSharmaine van Eden
The document is a sponsorship request letter sent to Ricky at Kappa SA on behalf of 5 South African kickboxing athletes seeking support to compete in the 2015 WAKO World Championships in Ireland. It introduces the athletes and provides brief profiles of each one highlighting their accomplishments. It also outlines potential sponsorship benefits and asks Ricky to consider providing financial support.
Dallas Influencers in Sports & Entertainment Deck tappersmavs
Dallas Influencers in Sports and Entertainment (DISE) connects and develops the rising generation of industry leaders to fuel bold social change. We would love your support at our annual event, Fast Pitch, to help give back to the local North Texas community. Please consider supporting us through donations, purchasing tickets and/or sponsoring our event! Please let me know if you have any questions. Thanks in advance for your consideration!
Dallas Influencers in Sports and Entertainment (DISE) connects and develops rising industry leaders to fuel social change through its nonprofit arm, the Heart of Dallas Foundation, which focuses on children's health and education. DISE provides professional development opportunities and cultivates relationships between members through networking events. It also hosts an annual "Shark Tank"-style event where nonprofits pitch for grants, and recognizes a celebrity who has significantly contributed to the community.
The document outlines objectives, mission, and strategies for the Australian Rugby Union Limited to expand globally and in the US market. The key objectives are to increase global opportunities, penetrate the US market, and expand and enhance the Australian rugby experience. Some strategies proposed include sponsoring beer companies in the US, partnering with USA Rugby on youth initiatives, hosting international rugby events in the US, and promoting rugby in the Olympics to introduce the sport to more Americans.
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As we think about empowering every person and every organisation on the planet to achieve more - we look deeper into understanding what the word 'every' person could mean within the eyes of marketing. We explore design, ideas and provide examples of how brands are focusing on being more inclusive. How different would this world look if all of us could empower every person to achieve more? What new industries, art, medicines, financial services, and world-changing inventions could individuals and communities build and create?
Marc Reeves is the 37-year-old International Commercial Director of the NFL who grew up in Toronto and attended college in the United States. In his current role, he aims to expand the NFL's global fanbase and sponsorship opportunities. He believes understanding international audiences is key and wants to educate people that American football is more than just the Super Bowl. Reeves previously held roles with the NFL Players Association and IMG and takes on the first-ever position of International Commercial Director for the NFL.
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6. OUR STRUCTURE Netball Australia 8 Member Organisations 570 Associations 5000 Clubs nationally 330,000 registered members
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17. THE FUTURE 2 One brand for Netball A trusted leader within the sport and community. Corporate partners aligned with, and confident in, Netball Australia’s values. A strong global game. Netball is Another Australian Sports Success Story Ranked world number one. Sell-out crowds. Athletes and coaches are household names. High profile people engaged with the sport. Commercial broadcast partner. Licensed product sold through national retail. Members share and enjoy netball’s achievements and successes Passionate members and fans. Increased Member’s equity. A top-down funded sport. Experience netball Using technology to understand and engage with members. Netball is relevant to all Australians. Every child experiences San Remo NetSetGO!
21. DIAMONDS - Brand Summary The Brand Story The Australian Netball Team represents Australia in international netball competition and is the most successful team, winning 9 of the 12 World Championships and is one of Australia’s most consistently successful sporting teams. The Brand Mission The team aims to continue its winning way by always striving for innovation and excellence in play with unity, pride and a relentless pursuit of achieving its goals. To always remain as a beacon for young aspiring players to be their best and to take seriously the role of ‘role model’ for the millions of active netball participants. The Brand Personality The Australian Netball Team is dedicated, fit and skilled with highly developed technical knowledge and a relentless attitude. An Australian netballer plays a style that is identifiable as ‘low and hard’. She is a team player not an individualist. She is uncompromising in competition but always fair and believes sportsmanship comes first. She is the girl next door and through hard work and talent has joined the elite levels of the sport but never forgets her friends and how she got there. She is strong, professional, graceful, brilliant, multi-faceted, passionate, feminine and fun.
26. DIAMONDS – Experience to Date Success On The Court Still World Number One Success Off The Court Broadcast Partnership New Major Partnerships 100% Recall of Team Name through Test Research Integration Across Key National Programs Australian Netball Awards / Liz Ellis Diamonds San Remo NetSetGO! through the launch of Diamond Girl and cartoon like player imagery
28. DIAMONDS – The Future Opportunities Bring Diamonds to life for 12 months of the year Build celebrity status for Diamonds Make Diamond Girl a super hero Ensure Diamonds understand the importance of their brand Maximise the potential of our partnership with Network Ten Use of the national database to connect with the 330,000 registered netballers Capitalise on commercial opportunities Naming Rights Sponsor for the Diamonds
Introduction: Kate’s provided an overview of the Strategic Priorities – as you’ll note a lot of Commercial priorities to sort out. Brand was identified as the critical and so started the process of transformation…… We were not be any means pioneers and for those that had been around the traps of netball for some time – I could read their thought…… Not this old chestnut again……… Countless competitions, no agreement Why did we think we could change things? Broadcast & Media Profile ABC Coverage Media Coverage around Success on Court World Number One Commonwealth Games Gold Medalists Success off Court Arguably decent sponsorship for a female sport Small fan base Limited awareness of players within the team Create strong sports advocates for Australian Netball by connecting Australians to the Australian Netball Diamonds. To ensure we develop the Diamonds brand to support Netball Australia’s key strategic commercial objectives.
Research partner – Stollznow Combination of focus groups and quantative research used Focus groups involved most of key stakeholder groups identified Through research we confirmed: Generally poor feedback about the logo Nautical, ships wheel, life preserver Wagon wheel, flower Dated, old, 80s Not overly Australian We should name the Team, but only if it was the right name Consistent themes about the Team TIME FOR A CHANGE
Brand Story That the team was highly successful having won 9 of the 12 World Championships Brand Mission Was centered around innovation, excellence, unity, pride and a relentless pursuit of achieving their goals. Brand Personality She is the girl next door and through hard work and talent has joined the elite levels of the sport but never forgets her friends and how she got there. She is strong, professional, graceful, brilliant, multi-faceted, passionate, feminine and fun. The naming options gathered through the research and in looking back through the numerous competitions that we’d run over the years were entertaining to say the least. Emus Wattles Banksia Southern Stars Golden Geckos Our favourite – Wombats Brolgas But the one option that stood out as fitting with the Brand Personality of the Team was undoubtedly Diamonds . So with the support of the Team the proposal and evidence was sent to the Board.
This was the last hurdle, we’d done the research, we’d consulted with the stakeholders, we’d found a name that fitted perfectly but we knew this was a highly emotive topic and one that divided the Board. We also knew that some of the members of the Netball Australia Board had been around in times when previously suggestions had been knocked back. It was a nervous wait following the presentation to the Board – given the investment in the process to date and strength of the evidence presented, the naming of the Australian Netball Team would be dead and buried for a considerable period if the Board didn’t approve this time. Kate and I was by this time so convinced that it was the right thing to do, that the thought of not being able to develop and bring this to life was Christmas with no toys. The teleconference….. Make a decision with heads not hearts It was not a unanimous vote, but we got there and moved onto the next phase – logo development.
The logo execution itself, needed to represent the Diamonds in a fresh, modern, simple, stylised way that convey the brand values of strong, professional, graceful, brilliant, multi-faceted, passionate, feminine and fun. Of course the colour palette needed to be green and gold and there were four key design considerations: Netball The logo needs to resonate with the netball audience, even if was not overtly ‘netball’. Diamonds The feeling of diamonds should be expressed through the designs and work back with netball imagery. Movement, Young and Fresh Movement and motion in the logo was critical. Static, dated, retro and overly masculine and corporate style graphics were not the right fit for the brand. Southern Cross The integration of the Southern Cross was critical from the Team’s point of view - it is their badge of national pride, diamond in shape and relates to stars – diamonds in the sky. There were over 70 different design concepts explored throughout the process and consultation with the team at various stages – this is just a few that highlights the evolution. By the time we got to the last couple of options there was ultimately a ‘gut’ feel that we were getting close and ticketing all the boxes. We toyed with the idea of investing in more research – but our Research Partner basically advised that we just needed to make a decision and bring it to life.
The end product…. Netball Australia mark was refreshed and we’ve recently refreshed the San Remo NetSetGO! logo to bring it in line.
Holden San Remo Australian Sports Commission Walt Disney Studios Australia Network Ten In 2008, the cumulative audience across 6 International Tests was 1,604,800. The audience numbers peaked at 824,000 for the final Test between the Australian Netball Diamonds and NZ Silver Ferns. Being more prominent has enabled Netball to be better viewed on most image statements. Key imagery of “Cool”, “Exciting” and “On Way Up” have all increased, while “Boring” has dropped. *
Holden San Remo Australian Sports Commission Walt Disney Studios Australia Network Ten
Bring Diamonds to life 12 months of the year The Diamonds are on court together 2-3 months a year World Championships and Commonwealth Games every four years Need to ensure we use the opportunity presented through the ANZ Championship each year Need to build the number of Diamonds fantatics which in netballs case are 7 times more likely to watch, read or listen 27 times more likely to participate 14 times more likely to attend games 4 times more likely to recall sponsors Diamonds as celebrities With around 85% of our fan base being female – we need to appeal to women in a way that resonates. We know that ‘celebrity’ appeals to women. We know that once the blokes get to experience at game at the elite level, like other sports the admire and enjoy the contest. The Diamonds need to be seen at the “it” events Diamond Girl is a super hero Bringing Diamonds girls to life through San Remo NetSetGO! Exploring licensing opportunities – there are many Using Diamond Girls to communicate important health messages – being active and inclusive, having a go, eating healthy food Diamonds Understand the Brand Adequate induction Eg Pussycat dolls shoot Maximise the potential of our partnership with Network Ten and New Idea Have the players seen in programs other than traditional sport programs NZ experience Using the national database to connect the 330,000 registered netballers with the Diamonds