HMT Brand Makeover
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Everything changes with time, and the same applies to a brand. A brand needs to keep reinventing itself otherwise it will be lost in the crowd and other brands will completely overshadow it. This presentation tells you how to keep the brand relevant to its TG.
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HMT.. A FAILURE???....
HMT was established in 1953 as a machine tool manufacturing company but later diversified into various products including watches. It started watch manufacturing in 1962 in collaboration with Citizen Watch Company of Japan. However, HMT struggled as the demand for mechanical watches declined with the rise of quartz watches. It failed to embrace the new quartz technology fully and did not focus enough on design, aesthetics, and marketing. As a result, it lost market share to competitors and was unable to adapt to changes in consumer preferences.
Fallen Of HMT Watches, Presented By Rajesh Kumar Sao and Sagar Pati
HMT was the first company to start manufacturing watches in India in 1961. It grew to have three manufacturing units and became the market leader through the 1970s and 1980s with over 90% market share. However, HMT failed to embrace quartz watch technology and focus on design and aesthetics as the market shifted. When Titan entered in the 1980s with well-designed quartz watches, HMT quickly lost its dominant market position and was unable to recover. By the late 1990s and 2000s, HMT struggled with huge financial losses as production issues mounted and it had lost its brand relevance.
Monopoly
HMT was India's first watch manufacturer and enjoyed a monopoly in the market with 90% share until the 1990s. However, its market share gradually declined as it failed to innovate, diversify products, focus on design and women's watches, control retail trade, or properly address new competitors like Titan. As a monopoly, HMT became complacent and ignored market changes, technological advances, and consumer preferences. Its inability to adapt led to its failure while Titan succeeded by strategically exploiting gaps in HMT's narrow product range and distribution channels. Monopolies can fail if they do not consider consumer welfare, account for competition, or remain innovative to changing market conditions.
re positioning of HMT
HMT was established in 1953 by the Government of India as a machine tool manufacturing company. Over time it diversified into other products including watches. While HMT watches were initially successful due to government support and technology transfers from Citizen, its market share declined as it failed to adapt to market changes. Specifically, HMT did not adequately shift to quartz watches, focus on design and aesthetics, or maintain competitive retailer relationships. To improve, HMT needs to enhance products, conduct market research, and strengthen its marketing strategy to better compete.
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HMT.. A FAILURE???....
HMT was established in 1953 as a machine tool manufacturing company but later diversified into various products including watches. It started watch manufacturing in 1962 in collaboration with Citizen Watch Company of Japan. However, HMT struggled as the demand for mechanical watches declined with the rise of quartz watches. It failed to embrace the new quartz technology fully and did not focus enough on design, aesthetics, and marketing. As a result, it lost market share to competitors and was unable to adapt to changes in consumer preferences.
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HMT was the first company to start manufacturing watches in India in 1961. It grew to have three manufacturing units and became the market leader through the 1970s and 1980s with over 90% market share. However, HMT failed to embrace quartz watch technology and focus on design and aesthetics as the market shifted. When Titan entered in the 1980s with well-designed quartz watches, HMT quickly lost its dominant market position and was unable to recover. By the late 1990s and 2000s, HMT struggled with huge financial losses as production issues mounted and it had lost its brand relevance.
Monopoly
HMT was India's first watch manufacturer and enjoyed a monopoly in the market with 90% share until the 1990s. However, its market share gradually declined as it failed to innovate, diversify products, focus on design and women's watches, control retail trade, or properly address new competitors like Titan. As a monopoly, HMT became complacent and ignored market changes, technological advances, and consumer preferences. Its inability to adapt led to its failure while Titan succeeded by strategically exploiting gaps in HMT's narrow product range and distribution channels. Monopolies can fail if they do not consider consumer welfare, account for competition, or remain innovative to changing market conditions.
re positioning of HMT
HMT was established in 1953 by the Government of India as a machine tool manufacturing company. Over time it diversified into other products including watches. While HMT watches were initially successful due to government support and technology transfers from Citizen, its market share declined as it failed to adapt to market changes. Specifically, HMT did not adequately shift to quartz watches, focus on design and aesthetics, or maintain competitive retailer relationships. To improve, HMT needs to enhance products, conduct market research, and strengthen its marketing strategy to better compete.
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Running head: CREATING CORE MARKETING STRATEGY 1
CREATING CORE MARKETING STRATEGY 10
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Marketing Management Report Business 1220EKORRA DANCEWEA.docx
Marketing Management Report Business 1220E
KORRA DANCEWEAR
Student name: Jue OuYang
Student ID: 250826923
Date: 21 / 11 / 2014
Instructor: Danny Morrison
Section number: KUC 572
Executive summary:
The report is written for helping company Korra dancewear get into the market and raise its sales volume.
It includes the recommendations on how to improve its position in the market. The company is strongly recommended to keep the quality with a lower price than its competitors to get a market share from the market targeting competitive dancers; meanwhile, the company would develop two special product lines for children and senior female dancers with a special design. Using the mixed selling and promoting methods through the internet and real world events and stores is another recommendation for increasing the volume of sales and recognition. In addition, multi-financed financial structure is also helpful to keep the stability of the firm and to increase the potentials of successfully expanding its market share.
Moreover, the competitiveness of the company would be built up by its concentration on details. Not only because the company would set its product line for three different customer groups, but also because the new favor the company would add to the industry, such as the personal customized color choices offering on its webpage. In the meantime, its segmentation and the choices made to find the niche market are based on the thorough analysis on tracing customer shopping habits and foreseeing the potential trend in the future. In the perspective of its management, the company would continuously improve its performance as the team gets better. That being said, it is firmly convincing that the company would be considerably competitive in the future.
All in all, the company would get into the market and make the profit when it fully applies the suggestions on its marketing operations.
Introduction：
The major marketing challenge for this company is how to get a position in this dance wear market as a start-up company without a high recognition in the industry; on the other hand, this marketing report is written to analyze the situation the company is in and to give the applicable suggestions to the owner of the company, in order to achieve the owner’s goal on monthly revenue from making a better decision on the expansion. In summary, the report consists of internal & external analysis, the market target and its 4 Ps analysis, the analysis on its financial feasibility, and the executive summary.
Internal analysis:
Operation:
The company was solely operated by the owner of the company. On the one hand, it saved as much as possible on cost for the company; on the other hand, the company was not run efficiently. In the perspective of the volume of the business, the company was a start-up company with a $1,500 sales for 3-year period from 2010 to 2013. Should it continue being operated in this way, the company would be in a tro ...
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Running head CREATING CORE MARKETING STRATEGY 1 CREATING .docx
Running head: CREATING CORE MARKETING STRATEGY 1
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Student’s name
Institution
Date
Marketing Strategy
Regardless of which location of the continent you conduct business, designing a marketing strategy remain one of the vital process you need to complete for your business. The process is very demanding and exciting as well. Therefore, designing product market strategy is also one more daunting process because it includes developing completely new product and launching it into the market (Margolis & Garrigan, 2008). Without a marketing strategy, the efforts to attract customers are likely to hit the rock, haphazard and inefficient. The aim of marketing strategy is to ensure your products and services meet the desires or the needs of clients, at the same time developing a long term engagement, and profitable and healthy relationships with those clients. To accomplish this, you need to develop a flexible strategy that withstand the changes in customer perceptions and demands. With this, it may assist your business identify the whole markets that you successfully place your target. The importance of marketing strategy is to help identify, and communicate the benefits of the business offering to your targeted market. Once the developed strategy is implemented, and well monitored, with its effectiveness ensure you make any adjustment needed to maintain your success.
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In light of the marketplace Simulation Game, the ideas mentioned above hold true because every week, our team is faced series of challenges through the processes. Our team was excited to launch two products. Our company launched into the market with a recreational Mountain bike in New York and intended to expand the market to Amsterdam. But considering the price to open the store we launched in Rio De Janeiro. The campaign report is important because we will utilize it to guide us through designing a core marketing and advertising strategy.
Further, it will help us portray how various elements within the market culture can impact the marketing campaign. Also, it will also show us how to incorporate both traditional and nontraditional marketing sources. Finally, it will guide us on how to calculate return on marketing investment (ROMI) and concepts on how to improve and learn from past mistakes in preceding quarters.
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- Melange has grown to a Rs. 100 crore brand with presence in 40 Lifestyle stores and 6 exclusive stores.
- The brand's strategic alliance with Future Group is stable due to Melange's financial concerns.
- Melange faces threats from several new Indian designer brands entering the ethnic wear segment and a highly fragmented fashion industry.
- To dominate market share, Melange enhances customer experiences and provides value beyond just products.
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Dear students get fully solved ISBM EMBA & other solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )
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The document provides a presentation summary for a marketing agency's presentation on their KASh brand strategy. The summary includes:
1) An analysis of Egypt's political, economic, social and technological landscape which is relevant context for the brand strategy.
2) An overview of the brand's objectives, strategy, branding, and content approach which includes segmentation, targeting, positioning, and developing a brand identity, personality, and unique selling proposition.
3) A breakdown of the proposed content strategy including creating content for the top, middle, and bottom of the marketing funnel.
Brand Promotion PPt.
Brand promotion refers to raising customer awareness of a product or brand to generate sales and create loyalty. It is one of the four elements of the marketing mix, along with price, place, and product. Toyota is given as an example of good brand promotion through launching the Lexus brand, popularizing luxury crossovers and hybrid vehicles. Brand promotion benefits businesses by helping them face competition and increase market share, and benefits consumers by providing product information to help them make choices while saving time and maintaining standards of living. It also benefits society by facilitating mass production and economies of scale.
Marketing Management Report Business 1220EKORRA DANCEWEA.docx
Marketing Management Report Business 1220E
KORRA DANCEWEAR
Student name: Jue OuYang
Student ID: 250826923
Date: 21 / 11 / 2014
Instructor: Danny Morrison
Section number: KUC 572
Executive summary:
The report is written for helping company Korra dancewear get into the market and raise its sales volume.
It includes the recommendations on how to improve its position in the market. The company is strongly recommended to keep the quality with a lower price than its competitors to get a market share from the market targeting competitive dancers; meanwhile, the company would develop two special product lines for children and senior female dancers with a special design. Using the mixed selling and promoting methods through the internet and real world events and stores is another recommendation for increasing the volume of sales and recognition. In addition, multi-financed financial structure is also helpful to keep the stability of the firm and to increase the potentials of successfully expanding its market share.
Moreover, the competitiveness of the company would be built up by its concentration on details. Not only because the company would set its product line for three different customer groups, but also because the new favor the company would add to the industry, such as the personal customized color choices offering on its webpage. In the meantime, its segmentation and the choices made to find the niche market are based on the thorough analysis on tracing customer shopping habits and foreseeing the potential trend in the future. In the perspective of its management, the company would continuously improve its performance as the team gets better. That being said, it is firmly convincing that the company would be considerably competitive in the future.
All in all, the company would get into the market and make the profit when it fully applies the suggestions on its marketing operations.
Introduction：
The major marketing challenge for this company is how to get a position in this dance wear market as a start-up company without a high recognition in the industry; on the other hand, this marketing report is written to analyze the situation the company is in and to give the applicable suggestions to the owner of the company, in order to achieve the owner’s goal on monthly revenue from making a better decision on the expansion. In summary, the report consists of internal & external analysis, the market target and its 4 Ps analysis, the analysis on its financial feasibility, and the executive summary.
Internal analysis:
Operation:
The company was solely operated by the owner of the company. On the one hand, it saved as much as possible on cost for the company; on the other hand, the company was not run efficiently. In the perspective of the volume of the business, the company was a start-up company with a $1,500 sales for 3-year period from 2010 to 2013. Should it continue being operated in this way, the company would be in a tro ...
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The document discusses MTV Roadies, a reality show on MTV India. It provides details about the show's format, host, tasks contestants must complete to survive elimination votes, and how it fits within MTV's programming portfolio. It also discusses marketing strategies used to promote Roadies, including social media engagement and tie-ins with brands like Idea Mobile.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
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HMT Brand Makeover
- 1. We are ticking again!
- 2. Brand History First company to start watch manufacturing in India Product range of HMT WATCHES LIMITED include more than 1500 models to choose from catering to all segments of the market The brand has consecutively been adjudged as one of the best Indian brands in surveys by leading agencies in the country. Source: http://www.hmtindia.com/html/frame.asp?page=sub-watch-mfg.htm
- 3. Purpose of Statement Re-introducing and re-positioning HMT in the watch market. Competitive Analysis (market share, strategies, ad campaigns etc.) Restructuring of the product line Tracking trends in the market through consumer studies. Thereby defining HMT core target group and sub-target group.
- 5. SEC AB
- 6. All Metros and II-tier citiesLaunch of new product range to cater to the core TG Apply a marketing strategy to suit the product range and the core TG Use of appropriate ad campaigns via media vehicles to convey the new look of HMT
- 7. LAUNCHING
- 8. HMT REBEL SERIES TG: 16 TO 24 YRS (MEN) SEC AB PRICE: INR 699 to INR 1599 SYNOPSIS: Impatience, fast-paced, adventurous, pro-change, seeking his own identity his own way, culturally rooted, yet perceiving culture in a new light!
- 9. LAUNCHING
- 10. HMT DOLL SERIES TG: 16 TO 24 YRS (WOMEN) SEC AB PRICE: INR 699 to INR 1599 SYNOPSIS: Individuality, enjoys her own space, thinks on her feet, stylish, naughty, innocent attention seeking.
- 12. HMT MiNSK Series HMT MiNSK MiNSK MEN and MiNSK WOMEN TG: 27 to 40 (Male & Female) SEC A A+ PRICE: INR 7999 to INR 12999 SYNOPSIS: CLASS, ELEGANCE, POWER TO SPEND, WELL READ, ENJOYS A CERTAIN POSITION IN THE SOCIETY.
- 13. HMT : Portfolio Strategy 2010-12’ Opportunity to stimulate sales Brand Opportunity Optimum Position Invest- Drive Image + Innovation Support- Drive Image Opportunity to build image Weak Position Sales Opportunity Divest Support- Drive price-value
- 15. Brand Ambassadors MiNSK(Corporate Segment)
- 17. What is advertising intended to achieve: Change the attitude and perception of consumers towards HMT
- 18. What does the consumer think of our product: Doesn’t appeal, old-age, doesn’t exist anymore.
- 19. SMP (Single Minded Proposition): Return with a BANG!
- 20. Support:HMT, its long existence in the market.
- 22. New website with details like catalogue, pricing.
- 23. Use of banner ads on web portals like Rediff, Yahoo, Msn etc.
- 24. Brand promotion using Google Adwords and Google Adsense.
- 25. Online competitions and fan pages on social media websites.
- 26. Sponsoring college fests to gain brand visibility.
- 27. Occupying FCTs (Free commercial time) on youth-centric channels like VH1, MTV, Channel [V], ESPN, Ten sports etc.
- 29. New website with details like catalogue, pricing.
- 30. Use of banner ads on web portals like Rediff, Yahoo, Msn, Afaqs.com, exchange4media.com, campaignindia etc
- 31. Brand promotion using Google Adwords and Google Adsense.
- 32. Occupying FCTs (Free commercial time) on Business and News channels, Sports channels, Discovery, NatGeo, Travel and Living etc.