1. T R A I N I N G

4. “I LOVE PERFUMES.
I HAVE DESIGNED A FEW IN THE PAST AND AM HAPPY TO
PRESENT YOU A NEW ONE TODAY.
I LOVE WOMEN’S FRAGRANCES; I LOVE MEN’S FRAGRANCES.
THEY MAKE LIFE MORE BEAUTIFUL.
FRAGRANCE IS, IN FACT,
FASHION FOR THE NOSE.”

5. “CREATING THE KARL LAGERFELD FRAGRANCE FOR MEN INVOLVED INVENTING
AN OLFACTORY SIGNATURE WHICH WAS GRAPHIC AND BOLD.
I TRANSLATED THE EMBLEMATIC BLACK AND WHITE OF HIS WORLD THROUGH
A CONTRAST OF SENSUAL MATERIALS WITH A STRONG CHARACTER, WHILE
KEEPING A VERY CLOSE EYE ON QUALITY.
I THOUGH OF A MAN WHO FEEDS ON LIGHT WITHOUT BEING AFRAID OF CONFRONTING SHADOWY
AREAS. BURSTING WITH BRILLIANCE, THE INGREDIENTS ATTRACT ATTENTION, BUT ALWAYS WITH
STYLE AND RESTRAINT. MANDARIN ESSENCE AND LAVANDIN ESSENCE ARE NOTED FOR THEIR
NATURAL FRESHNESS, WHILE VIVACIOUS, MASCULINE VIOLET LEAF STRUCTURES THE ENTIRE
COMPOSITION. VOLUPTUOUS AMBER RESPONDS TO THIS CLARITY .TO PERFECT THE IMPRESSION, I
ADDED A SURPRISING AND HUMOROUS APPLE NOTE . THIS FRAGRANCE WAS DESIGNED IN THE IMAGE
OF THE LAGERFELD MAN: ELEGANT, SELF-ASSURED AND REMARKABLE.”
JEAN-CHRISTOPHE HÉRAULT, PERFUME DESIGNER AT IFF
PERFUME DESIGNER’S INSPIRATION

6. “CREATING A FRAGRANCE FOR KARL LAGERFELD MEANS USING A
PERFUME TO CONVEY A WHOLE WORLD OF FABRICS, SOPHISTICATED
CUTS, TEXTURES, VALUES AND STRONG IMAGES.
CREATING IT WAS LIKE STARTING WITH A SILKEN THREAD,
THE IDEA OF A SENSUAL, LUMINOUS FLOWER, AND WEAVING IT
GRADUALLY UNTIL WE OBTAINED A LIMPID FRAGRANCE WITH
MULTIPLE FACETS.
THIS FRAGRANCE IS LIKE AN OLFACTORY GARMENT WHICH REVEALS
THE VISION OF AN OUTSTANDING CREATOR: A BOUQUET OF CARNAL
FLOWERS WHICH CLINGS TO THE SKIN LIKE A GOWN WITH A PERFECT
CUT.”
CHRISTINE NAGEL AND SERGE MAJOULLIER,
PERFUME DESIGNERS AT MANE
PERFUME DESIGNERS’ INSPIRATION

7. Two new olfactory signatures by Karl Lagerfeld, both iconic and refined, incarnate the essence of style. Combining modernity
and sensuality, they express a feeling of strength, desire and self-confidence.
THE CONCEPT
The ad visual evokes a dual approach, both sensual and
sophisticated, the powerful attraction and real magnetism of a
couple and their unique fragrances.
Shot by Karl Lagerfeld
THE CAMPAIGN
The bottles are designed as modern icons of Karl, dressed in chiseled glass
and shiny studded steel and adding the sophistication of a rock attitude to
an elegant code based on black and white.
THE PRODUCT
EAU DE TOILETTE FOR MENEAU DE PARFUM FOR WOMEN
An exalted green floral
Lime – peach
Rose – magnolia – frangipani
Musks – amber woods
An aromatic sensual fougère:
Mandarin – lavender oil
Apple – violet leaf
Sandalwood – amber harmony
Range:
85 ml
45 ml
25 ml
Range:
100 ml
50 ml
30 ml
COMPETITION
Gucci
Guilty
Bleu
Chanel
Dolce & Gabbana
Light Blue
J’Adore
Dior