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Karl Lagefeld - The new fragrance for him & her


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Karl Lagefeld - The new fragrance for him & her

  1. 1. T R A I N I N G
  3. 3. Two new olfactory signatures by Karl Lagerfeld, both iconic and refined, incarnate the essence of style. Combining modernity and sensuality, they express a feeling of strength, desire and self-confidence. THE CONCEPT The ad visual evokes a dual approach, both sensual and sophisticated, the powerful attraction and real magnetism of a couple and their unique fragrances. Shot by Karl Lagerfeld THE CAMPAIGN The bottles are designed as modern icons of Karl, dressed in chiseled glass and shiny studded steel and adding the sophistication of a rock attitude to an elegant code based on black and white. THE PRODUCT EAU DE TOILETTE FOR MENEAU DE PARFUM FOR WOMEN An exalted green floral Lime – peach Rose – magnolia – frangipani Musks – amber woods An aromatic sensual fougère: Mandarin – lavender oil Apple – violet leaf Sandalwood – amber harmony Range: 85 ml 45 ml 25 ml Range: 100 ml 50 ml 30 ml COMPETITION Gucci Guilty Bleu Chanel Dolce & Gabbana Light Blue J’Adore Dior