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Coty Cosmetics Assignment

Coty Cosmetics Assignment

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Coty Cosmetics Assignment

  1. 1. ?
  2. 2. INTRODUCE AND LAUNCH A NEW FRAGRANCE FOR COTY COSMETICS ! Task
  3. 3. “With a hangover, your body is processing the alcohol you consumed. It actually processes through the skin, and the by-product your body pushes out are the sugars from the alcohol. ! It's those sugars that interact with your fragrance, which can make it smell rancid.” (Refinery29)
  4. 4. prime
  5. 5. prime A BASE TO ENSURE YOUR FRAGRANCE SMELLS THE WAY YOU EXPECT IT TO. ! ! By using PRIME before fragrance application, users will neutralize any unpleasant aromas, so they can maintain their true fragrance. When applying a fragrance, many people do not take into consideration what their skin smells like at its current state. When an individual selects a fragrance, he or she establishes a scent identity that can be corrupted by odors emitted by the body. The food + drink he or she consumes can greatly impact the odor of the body’s natural oils.
  6. 6. brand story I am the master of patience. 
 ! Sitting on the counter all day long, admiring the bathroom just waiting to be used. 
 ! I practice this virtue because I am loyal- you chose me from thousands of options because I was the perfect scent you identified with.
 ! I was excited to start our lives together but things have not come up like roses. 
 ! Your habits are putting a strain on our relationship. 
 ! You chose me for my unique smell and your overindulgence has caused me to change.
  7. 7. primary target the weekday warrior men and women ages 18-32
  8. 8. secondary target individuals with sensitive skin or allergies
  9. 9. prime
  10. 10. .5 FL OZ ! ! 1.0 FL OZ ! ! 1.7 FL OZ ! ! 3.4 FL OZ ! ! travel + sample $35$25$18 sizing and pricing
  11. 11. distribution BIRCH BOX ! DEPARTMENT STORES ! BEAUTY RETAILERS (ULTA/SEPHORA) ! !
  12. 12. monthly subscription service women $10/mo. - men $20/mo. top-shelf beauty and grooming samples 400,000 subscribers CASE - STILA saw an 11.2% conversion on sales after shipping sample
  13. 13. social media + marketing BEAUTY BLOGGER CAMPAIGN ! BEAUTY MAGAZINE PITCH ! !
  14. 14. bethany mota BEAUTY BLOGGERS ! ! ! ! ! ! jaclyn hill alyssa wallace michelle phan carli bybel 8,125,475 followers 1,663,238 followers 2,346,719 followers 7,418,292 followers 286,705 followers ALLURE BEST OF BEAUTY BLOG WINNER 2014 ! ! ! !
  15. 15. ! products are listed in multiple categories: fragrance, primers, or best beauty breakthrough readers also have a voice and get to vote for their favorite products entire section dedicated to fragrance ! total circulation: 1,139,932
  16. 16. prime MICHELLE DARNELL | JEAN FEROLDI | NIMA KHALILIAN ! !

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