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ISEAL Alliance
Better Standards Systems, Bigger Impacts
Photo © Bonsucro
About ISEAL and the Credibility Principles
ISEAL’s Mission
To strengthen sustainability
standards systems for the
benefit of people and the
environment.
Photo © UTZ CERTIFIEDPhoto © Forest Stewardship Council
ISEAL Membership Criteria
› Open to all multi-
stakeholder sustainability
standards
› Must embrace the ISEAL
Credibility Principles
› Must demonstrate ability to
meet the ISEAL Codes of
Good Practice and
accompanying requirements
› Must commit to learning
and improving
Walter Pacaya & logs, Peru © David Dudenhoefer
A Growing Movement
Full Members Associate Members
Sectors covered by
ISEAL members
› Forestry
› Fisheries
› Aquaculture
› Agricultural commodities:
coffee, tea, cocoa, palm oil,
cotton, beef, sugar
› Biotrade
› Biomaterials
› Tourism
› Jewelry (gold and silver)
› Oil and gas
› Textile weaving, etc.
Cockle Picking © Marine Stewardship CouncilCertified fishermen © MSC
ISEAL Credibility Principles:
First global agreement on credible standards and certification
www.iseal.org/credibilityprinciples
1. Sustainability
©FSC
• Clearly defined objectives
• Actions and decisions align
with sustainability vision
• Structured to deliver
outcomes
Baobab © David Brazier UEBT
Processing palm oil © Bremen Yong, RSPO
2. Improvement
• Demonstrate and
improve impact
• Strong monitoring and
evaluation systems
• Continual learning
Measuring logs in Peru © David Dudenhoefer, 2011, Rainforest Alliance
3. Relevance
Colombia © David Bonilla for 4C Association
• Most significant sustainability
issues in product or sector
• Reflect scientific knowledge
and international norms
• Global consistency and
local adaptation
Photo © Bonsucro Conference, November 2013
4. Rigour
• Requirements lead to
measurable progress
• Consistency throughout
standards system
• Accurate certification
decisions
Photo © Robin Romano, GoodWeave
Gaining Consensus
1. Start with clear
objectives –
• Define goals
• Theory of change
› Does everyone agree
they are trying to
achieve the same thing?
United Plantations © RSPO
Gaining Consensus
Gaining Consensus
2. Advance preparation
› Increase consultation
› Technical experts
› Additional decision
making criteria
Photo © UTZ CERTIFIEDPhoto © Forest Stewardship Council
Gaining Consensus
3. Controversial?
› More controversy
requires more formal
decision making
Photo © FSC A.CCow herd © Rainforest Alliance
Gaining Consensus
› Taking time in the “groan
zone”
› Getting agreement:
› What can you live with?
› What do you really need?
› What is good enough?
Sorting nuts © Charlie Watson, Rainforest Alliance
Standards Systems:
A Time of Innovation
What do we mean by “standards system”?
Case Study: Forest
Stewardship Council
› Stakeholder-driven
› Membership-based
› National standards
initiatives
› External certifying bodies
› One accreditation body
› Traceability system
› One logo / multiple claims
FSC Pine boards © Rainforest Alliance
Case Study: Common
Code for the Coffee
Community (4C)
› Entry level standard
› Step-wise, traffic light system
› For all producers
› Hybrid assurance model
• Producer units
• Verification with decision
by Secretariat
› No market facing label
Photo © 4C Association,
Claire Hogg
Case Study: Better
Cotton Initiative
› Production Principles and
Criteria: 6 key principles
› Capacity Building Program
› Assurance Program
• Self Assessment
• 2nd party credibility check
• 3rd party verification
› Claims Framework
Photo © 4C Association,
Claire HoggPhoto © ISEAL Alliance
Business Case
› Yield improvement
› Professionalization
› New market access
› Upstream investments
› Improved competitiveness
› Buyer partnerships
› Income stability
Photo © Aquaculture Stewardship Council
Sustainability Standards Video Series
Short animated videos explaining the
core elements of credible standards systems
good standard-setting measuring impacts chain of custody claims and labelling
…and many more! Visit:
www.vimeo.com/isealalliance
The ISEAL Community
› Peer exchange
› Communities of practice
› Issue based Working
Groups
› Collaboration &
networking
› Awareness raising
› Policy and advocacy
Thank You!
Photo © UTZ Certified
info@isealalliance.org
www.iseal.org

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Karin Kreider - Gaining Consensus Among Stakeholders – A Process

  • 1. ISEAL Alliance Better Standards Systems, Bigger Impacts Photo © Bonsucro
  • 2. About ISEAL and the Credibility Principles
  • 3. ISEAL’s Mission To strengthen sustainability standards systems for the benefit of people and the environment. Photo © UTZ CERTIFIEDPhoto © Forest Stewardship Council
  • 4. ISEAL Membership Criteria › Open to all multi- stakeholder sustainability standards › Must embrace the ISEAL Credibility Principles › Must demonstrate ability to meet the ISEAL Codes of Good Practice and accompanying requirements › Must commit to learning and improving Walter Pacaya & logs, Peru © David Dudenhoefer
  • 5. A Growing Movement Full Members Associate Members
  • 6. Sectors covered by ISEAL members › Forestry › Fisheries › Aquaculture › Agricultural commodities: coffee, tea, cocoa, palm oil, cotton, beef, sugar › Biotrade › Biomaterials › Tourism › Jewelry (gold and silver) › Oil and gas › Textile weaving, etc. Cockle Picking © Marine Stewardship CouncilCertified fishermen © MSC
  • 7. ISEAL Credibility Principles: First global agreement on credible standards and certification www.iseal.org/credibilityprinciples
  • 8. 1. Sustainability ©FSC • Clearly defined objectives • Actions and decisions align with sustainability vision • Structured to deliver outcomes Baobab © David Brazier UEBT Processing palm oil © Bremen Yong, RSPO
  • 9. 2. Improvement • Demonstrate and improve impact • Strong monitoring and evaluation systems • Continual learning Measuring logs in Peru © David Dudenhoefer, 2011, Rainforest Alliance
  • 10. 3. Relevance Colombia © David Bonilla for 4C Association • Most significant sustainability issues in product or sector • Reflect scientific knowledge and international norms • Global consistency and local adaptation Photo © Bonsucro Conference, November 2013
  • 11. 4. Rigour • Requirements lead to measurable progress • Consistency throughout standards system • Accurate certification decisions Photo © Robin Romano, GoodWeave
  • 13. 1. Start with clear objectives – • Define goals • Theory of change › Does everyone agree they are trying to achieve the same thing? United Plantations © RSPO Gaining Consensus
  • 14. Gaining Consensus 2. Advance preparation › Increase consultation › Technical experts › Additional decision making criteria Photo © UTZ CERTIFIEDPhoto © Forest Stewardship Council
  • 15. Gaining Consensus 3. Controversial? › More controversy requires more formal decision making Photo © FSC A.CCow herd © Rainforest Alliance
  • 16. Gaining Consensus › Taking time in the “groan zone” › Getting agreement: › What can you live with? › What do you really need? › What is good enough? Sorting nuts © Charlie Watson, Rainforest Alliance
  • 17. Standards Systems: A Time of Innovation
  • 18. What do we mean by “standards system”?
  • 19. Case Study: Forest Stewardship Council › Stakeholder-driven › Membership-based › National standards initiatives › External certifying bodies › One accreditation body › Traceability system › One logo / multiple claims FSC Pine boards © Rainforest Alliance
  • 20. Case Study: Common Code for the Coffee Community (4C) › Entry level standard › Step-wise, traffic light system › For all producers › Hybrid assurance model • Producer units • Verification with decision by Secretariat › No market facing label Photo © 4C Association, Claire Hogg
  • 21. Case Study: Better Cotton Initiative › Production Principles and Criteria: 6 key principles › Capacity Building Program › Assurance Program • Self Assessment • 2nd party credibility check • 3rd party verification › Claims Framework Photo © 4C Association, Claire HoggPhoto © ISEAL Alliance
  • 22. Business Case › Yield improvement › Professionalization › New market access › Upstream investments › Improved competitiveness › Buyer partnerships › Income stability Photo © Aquaculture Stewardship Council
  • 23. Sustainability Standards Video Series Short animated videos explaining the core elements of credible standards systems good standard-setting measuring impacts chain of custody claims and labelling …and many more! Visit: www.vimeo.com/isealalliance
  • 24. The ISEAL Community › Peer exchange › Communities of practice › Issue based Working Groups › Collaboration & networking › Awareness raising › Policy and advocacy
  • 25. Thank You! Photo © UTZ Certified info@isealalliance.org www.iseal.org

Editor's Notes

  1. “Beyond commenting on ISEAL’s Codes of Good Practice. There is a broad range of opportunities for ISEAL members and subscribers to interact with each other in what we call the ISEAL Community. One way is through Communities of Practice in standard-setting, assurance and impacts, where individuals from their organisations can contribute to discussions relevant to the areas most relevant to their work. Sometimes around the ISEAL Codes but also beyond, exchanging knowledge on what works and doesn’t work in each others systems or sharing the experiences and expertise additional actors are able to offer having worked directly with standards and certification. Some topics may be identified to be taken to the next level in the form of issue based working groups and collaborative projects as outlined by Jason. A key precursor to these working relationships is networking and the ISEAL Community is a great place to identify like-minded organisations with shared objectives and a shared vision of success. ISEAL’s Annual Global Sustainability Standards Conference is an excellent networking opportunity, in addition to being a pivotal opportunity for awareness raising and engaging NGOs, businesses and companies in the work of standards.”