We’re Only as Good as They Think We Are - Francesca DeBiase, Vice President for Strategic Sourcing & Sustainability, Worldwide Supply Chain, McDonald’s, from the 2014 Global Roundtable for Sustainable Beef (GRSB), November 2 -5, 2014, São Paulo, Brazil. Watch the video for the fun parts: https://www.youtube.com/watch?v=dMm_OIaWKC4 More presentations at http://trufflemedia.com/agmedia/conference/2014-global-roundtable-sustainable-beef