The document discusses the Kapture customer relationship management (CRM) platform. It highlights that Kapture is a customizable, cloud-based platform that can manage and track all leads in one place using a fully functional mobile app and backend portal. It can seamlessly handle all types of leads and integrate with other systems. Key features include real-time representative tracking, lead escalation, reporting, and roaster management. The document compares Kapture to other CRM platforms, noting advantages such as mobility, usability, customization, and competitive pricing.