This document discusses reimagining the coaching value chain by applying agile practices within an organizational coaching team. It outlines business challenges of increasing needs, short term projects, and varied expertise levels. It then details how the team implemented solutions like centralized backlogging, clear guidelines, skills mapping, and visualization tools. The results were improved engagements, empowered teams, and enhanced branding. Key lessons are to let tools enable agility, know your unique team, and have purpose beyond the tools.