Clean Line is a new clothing line created by Ka'Lya Ellis to help protect people from illnesses. It currently includes a lightweight and flexible "second skin" jacket and mask. The style is meant to be worn during any weather or activity. The masks come in three versions to give customers variety. The brand identity features simple black and white colors with bright yellow accents to stand out from competitors while communicating a serious focus on health. The process will consider small details, other brands, competitors, sales methods, fabrics, and target age groups. Prototypes of the jacket and masks have been created.