Professional portfolio in the PR, Events & Communication

1. ANDREITAFLAN
PR & Events + Media Expert
PROJECT PORTFOLIO SELECTION
P R O D U C T C O M M U N I C A T I O N
HONDA ACCORD LAUNCH ON ROMANIAN MARKET
CLIENT: CARPATI MOTORS 2003
 Product communication for media. The targeted channels were newspapers, car magazines, TV and
radio stations
 car launch event for media and VIP at JW Marriott
 car presentation and training for dealers at Vila 23 Snagov
 Print AD visuals creation together with Z Communication
BUCHAREST REVIEW
CLIENT: DTZ Echinox Romania 2007
 Product communication of super premium & luxury residential portofolio
 Quarterly project involving field work, documentation and real estate market analysis together with
DTZ specialists
 Supervising the editorial concept for all the project
 Layout supervising
 Final editing of the published articles and market analysis
 Client service & follow-up
ICONIC
CLIENT: BCR Private Banking Dpt 2010
 Bi-annually corporate magazine for the Private Banking Dpt of BCR
 Editorial contributor
 Final editing for all the project
P R O D U C T P L A C E M E N T
VOLVO XC 90 LAUNCH ON ROMANIAN MARKET
CLIENT: FORUM AUTO 2003
 The setup for the Volvo XC 90 presentation was a Viking drakkar assembled on the golf course at
Clubul Diplomatic . The launching actually followed a group of five Vikings entering a temporal "merry-
go-round" that changed scenery from a longship (drakkar) to a Volvo XC 90, from swords and helmets
to suites and mobile phones, from manoeuvres specific to seamen, to actions specific to travelers in a
premium SUV.
 Personal contribution for this event was the concept, show script and cooperation with Dan Puric
pantomime team of actors
RENAULT KOLEOS – ROMANIAN AUTOMOTIVE MEDIA LAUNCH
CLIENT: RENAULT ROMANIA 2008
 Location prospection & validation
 Roadbook from Cluj Airport to Cheile Turzii
 Drive test car fleet management
 Off road track design
 Off Road test drive assistance and car presentation
DACIA DUSTER – CENTRAL EUROPE MEDIA LAUNCH
CLIENT: AUTOMOBILE DACIA 2010
 Location prospection & validation (test track, accommodation, catering etc.)
 On Road and Off Road roadbook
 Technical assistance, orientation and guiding during the off road test in Iezer Massif, Argeș

2. C U S T O M E R P R O S P E C T I O N & L O Y A L T Y
JEEP CAMP
CLIENT: CHRYSLER JEEP DODGE ROMANIA 2008
..
 Jeep Adventure Camp 2008 – the Romanian edition of the famous event organized by Jeep at the
European level
 The event included approx. 150 participants and almost 70 Jeep vehicles
 The event was organized in the Iezer-Păpuşa massif and the team I coordinated provided specialized
technical support, starting from prospecting the location to supervising the event participants
SUBARU DRIVE DAY
CLIENT: SUBARU MOTORS TRADING 2010
 Customer prospection program organized for Subaru Motors in Bucharest.
 The team I have coordinated prospected locations suitable to create demo tracks in a rally
shakedown manner
 In Bucharest, the event was organized in the drive-in cinema area at Baneasa Shopping Center
 The potential customers were given a ride for performance professional drive demo using Subaru
models, then, they were assisted for drive tests carried out by themselves
MITSUBISHI ADVENTURE DAY
CLIENT: ȚIRIAC AUTO 2008–2010
 Until now it’s the most complex driving experience event ever made for the automotive industry in
Romania with 250.000 € total budget per year
 It is a program carried out since 2008 to end of 2010 and containing up to 25 events per year
organized throughout Romania
 Mitsubishi organizes a road show using the entire range of models in every city where a Mitsubishi car
dealer is present. I did the concept, implementation and team coordination within Mitsubishi Adventure
Day
 There were two main chapters of this 3 days event. One 100% oriented to customer prospection and
the second one, a loyalty program for the existing customers
 The activity comprises off-road tests, tarmac tests using city cars and a technical off-road contest for
the current Mitsubishi customers
 My team activity involved location prospecting and validation with the client, ensuring the event
logistics and the provision of specialized technical support, presenting the range of products to
potential customers, providing support to the test participants, coordinating the joint team Autofan –
Țiriac Auto – Mitsubishi local dealer
P U B L I S H I N G
AUTOSHOW MAGAZINE
AUTOMEDIA IN-HOUSE PROJECT 2000–2007
 I had personal input to the editorial concept in 2000
 I supervised two heavy editorial and graphical face lifts in 2004 and 2006
 It was the first bimonthly automotive magazine in Romania
 Initially it came out as a result of the cooperation with Media Pro Group, in the shape of a supplement
of Pro Sport and Ziarul Financiar newspapers
 Became an independent project form April 2000
 Sold together with www.autoshow.ro and with the broadcasting rights of Atuoshow TV in 2007 to the
German group Hubert Burda Media; the largest transaction of its kind in Romania
CAESAR MAGAZINE
AUTOMEDIA IN-HOUSE PROJECT 2005–present
 I supervised the concept, editorial project and implementation on the market.
 It was the first luxury magazine in Romania, its editorial concept being unique even nowadays on local
market.
 The magazine is printed in a limited edition and it is only distributed on a subscription basis. The
magazine targets only persons with annual incomes above EUR 500,000.
 Senior columnist for the gastronomy and high end audio and video sections