This document discusses how Carpathia Hosting justified digital marketing investments and quantified returns. It began with minimal marketing in 2007 but grew online impressions and website traffic significantly from 2009 to 2011 through social media, PR and targeted content. While awareness increased, linking marketing directly to sales was challenging. The presentation explores available tools to close the gap by aggregating and measuring social media impact. It emphasizes defining metrics to track marketing ROI by directly linking activities to sales results.
PowerPlugs offers PowerPoint templates that provide the highest quality, greatest quantity and largest variety of professionally designed, visually appealing templates.
The Maori creation story describes how Rangi (sky father) and Papa (earth mother) were originally joined closely together in darkness. They had six sons representing different natural elements. The sons grew tired of living in darkness and wanted to separate Rangi and Papa to allow light. After a battle between the sons, Tu-matauenga ate four of his brothers, sparing only Tawhiri-ma-tea. This explained humanity's fierce and warring nature as well as their reliance on food from plants and animals.
This document compares the performance of feed-forward and Elman neural networks for face recognition using principal component analysis (PCA). PCA is used to extract features from face images. Both neural networks are then used as classifiers to identify faces from the ORL database. The recognition rate and total training time are calculated for different numbers of training images using both networks. Feed-forward neural network showed better performance than Elman neural network in terms of higher recognition rates and shorter training times.
This poll of over 1,200 likely general election voters in Hawaii finds President Obama leading Mitt Romney 61% to 34% in the presidential race. The poll also shows that a majority of voters in Hawaii supported Obama in 2008 and find the presidential debates at least somewhat important in their vote choice. Additional data is provided on demographic characteristics and views on other statewide races and issues.
Here is a mind map summarizing the key points from the client contact and research:
Website Goals:
- Advertise jewelry products online
- Allow online purchasing
- Be eye-catching and informative
Website Features:
- About the artist info
- Product details and photos
- Contact info
- Embedded PayPal for purchases
Research:
- Webs for building site
- Shopify for online store template
- PayPal for payments
- Tutorials on setup
Other Considerations:
- Adult target audience
- Shared on social media
- Business cards with URL
- Easy to navigate
The main focus is creating an online presence and store to sell jewelry.
The document discusses ideas for different types of games including a classroom-themed game where the player controls a student dodging the teacher's gaze and taking notes, a music-themed rhythm game involving dancing and typing lyrics, and a scrolling shooter where the player controls a ship battling enemies. It provides suggestions for controls, visuals, music, gameplay mechanics, and level design considerations for each type of game. The genres discussed include typing games, dancing games, rhythm games, and scrolling shooters.
Social media 2014 extension conference finalDavid Yates
This document discusses using social media to market Extension programs and engage audiences. It provides tips for social media use, including committing time for updates, defining goals and audiences, designating administrators, engaging followers through conversation and relevant posts, maintaining professionalism, and using hashtags. Example Extension social media accounts are listed that demonstrate ideas for content and engagement.
PowerPlugs offers PowerPoint templates that provide the highest quality, greatest quantity and largest variety of professionally designed, visually appealing templates.
The Maori creation story describes how Rangi (sky father) and Papa (earth mother) were originally joined closely together in darkness. They had six sons representing different natural elements. The sons grew tired of living in darkness and wanted to separate Rangi and Papa to allow light. After a battle between the sons, Tu-matauenga ate four of his brothers, sparing only Tawhiri-ma-tea. This explained humanity's fierce and warring nature as well as their reliance on food from plants and animals.
This document compares the performance of feed-forward and Elman neural networks for face recognition using principal component analysis (PCA). PCA is used to extract features from face images. Both neural networks are then used as classifiers to identify faces from the ORL database. The recognition rate and total training time are calculated for different numbers of training images using both networks. Feed-forward neural network showed better performance than Elman neural network in terms of higher recognition rates and shorter training times.
This poll of over 1,200 likely general election voters in Hawaii finds President Obama leading Mitt Romney 61% to 34% in the presidential race. The poll also shows that a majority of voters in Hawaii supported Obama in 2008 and find the presidential debates at least somewhat important in their vote choice. Additional data is provided on demographic characteristics and views on other statewide races and issues.
Here is a mind map summarizing the key points from the client contact and research:
Website Goals:
- Advertise jewelry products online
- Allow online purchasing
- Be eye-catching and informative
Website Features:
- About the artist info
- Product details and photos
- Contact info
- Embedded PayPal for purchases
Research:
- Webs for building site
- Shopify for online store template
- PayPal for payments
- Tutorials on setup
Other Considerations:
- Adult target audience
- Shared on social media
- Business cards with URL
- Easy to navigate
The main focus is creating an online presence and store to sell jewelry.
The document discusses ideas for different types of games including a classroom-themed game where the player controls a student dodging the teacher's gaze and taking notes, a music-themed rhythm game involving dancing and typing lyrics, and a scrolling shooter where the player controls a ship battling enemies. It provides suggestions for controls, visuals, music, gameplay mechanics, and level design considerations for each type of game. The genres discussed include typing games, dancing games, rhythm games, and scrolling shooters.
Social media 2014 extension conference finalDavid Yates
This document discusses using social media to market Extension programs and engage audiences. It provides tips for social media use, including committing time for updates, defining goals and audiences, designating administrators, engaging followers through conversation and relevant posts, maintaining professionalism, and using hashtags. Example Extension social media accounts are listed that demonstrate ideas for content and engagement.
This document provides an overview of social media engagement strategies and best practices. It discusses why companies should use social media to increase awareness, build relationships, and gain insights. It then covers basics of engagement like identifying target audiences and goals. Specific tactics are outlined for Twitter, like including links and hashtags. Statistics show elements that increase retweets and engagement. Instagram and Pinterest strategies are also reviewed. The document emphasizes using social data and analytics to drive business decisions and marketing. It profiles a social media monitoring platform that provides engagement, analysis and reporting tools.
Christine Rochelle, VP Operations of PCG Digital Marketing, explains the basics of Pinterest for car dealers and how to use it in your digital marketing mix.
Il fenomeno Pinterest continua a crescere e aggiunge funzionalità e strumenti per gli utenti e per le aziende. All'interno del webinar apprenderemo come usare il proprio account personale (e la versione aziendale) per sviluppare il proprio business.
Casi di successo e una panoramica delle novità per integrare il canale nelle nostre strategie promozionali.
The Essentials of Marketing Automation for Small BusinessesFrank Days
This presentation was delivered at the MarketingProfs B2B Forum 2013 in Boston. My panelist included William Toll, Lori Cohen and David Karp. Thanks to @marketingprofs, Ann Handley and Kathy Bushman for the opportunity.
Choosing the Right Data Security SolutionProtegrity
This document discusses choosing the right data security solution. It provides an overview of growing data breach threats, especially from organized criminal groups. Different data protection methods like encryption and tokenization are examined. Vault-based tokenization stores tokens in a central vault, while vaultless tokenization removes this component to minimize the tokenization server. The document evaluates these approaches and how industries have responded over time to better secure sensitive data in transit and storage.
Amit sekhar tips to increase engagementAmit Sekhar
This document provides 5 tips for increasing Facebook engagement. The tips are to 1) generate positive content using quotes and inspiration, 2) use engaging pictures that connect emotionally or provide solutions, 3) include clear calls to action like questions to stimulate comments and shares, 4) give cheers to fans by sharing their content, and 5) time posts when fans are most active and use hashtags for higher reach. Following these tips can help brands improve fan engagement on Facebook.
A presentation that I gave to Stockholm School of Entrepreneurship about the status and my perspective of what the future of technology (related to mobile and consumer electronics) might be
Tumblr is a free blogging website where users can post different types of media and interact with each other in real time worldwide. It can be used educationally in classes like art and English by having students post and comment on each other's work or collaboratively write stories. While Tumblr allows for ongoing discussion outside of class, it requires monitoring to prevent inappropriate content and takes teacher time and energy to oversee student blogs.
State-Level Equity Crowdfunding: The Next Big DealJoe Wallin
State-level equity crowdfunding laws allow companies to raise money from investors within a single state, avoiding the high costs required by federal crowdfunding regulations. State laws have lower compliance costs since they do not require the use of expensive third-party intermediaries. While state crowdfunding opens up investment opportunities, it also carries high risks of loss, so investors must do their research and understand they could lose all their money.
Webinar-Serie: Digital Experiences, Teil 1: Innovative KonzepteAcquia
The document introduces Acquia and Drupal, an open source content management system. It notes that Acquia has over 400 employees across offices in the US, Europe, and Australia, and over 4,000 enterprise customers. The document discusses how open source solutions like Drupal can provide businesses with innovation, cost savings, efficiency and productivity gains, and risk mitigation. It also highlights several Drupal customer case studies and how Drupal supports features like mobile responsiveness, personalization, and integration with other systems.
Sample investor presentation for other entrepreneurs to look at. Our old slides for GoingOn Networks from 2007, which is a social media platform for companies and organizations. BusinessWeek recognized GoingOn Networks in their "Best of the Web: Social Networking Tools" list for 2007.
The document proposes a digital roadmap and strategy for brands, including developing a 360-degree online strategy, building brand identity through innovative website models, optimizing websites for different target segments, and measuring return on investment through analytics. Key aspects include creating a social media-enabled website, developing mobile-friendly websites, search engine optimization tactics, email marketing, social media management, application development, online advertising, promotions strategy, and quantifying ROI. The goal is to help brands engage customers across digital channels and measure the impact of their digital efforts.
LinkedIn provides several marketing solutions for brands, including advertising, content sharing, and engagement tools. Advertising options allow targeting professionals through text and image ads. The LinkedIn platform and large, affluent user base promote trust and receptivity to branded messages. Engaging followers through status updates, groups, and shared content can increase brand awareness, drive insights, and achieve viral reach through the professional network. Overall, LinkedIn offers unique opportunities for quality audience targeting, message promotion in a business context, and measurable marketing impact.
Netmax Digital, a pacesetter in the web solutions realm complying global standards, is poised to make online business ways simpler and more strategic. We are a Professional Web Branding Company powered by market's best specialists and project managers that provide progressive web design solutions to clients spanning across the map.
Adopting a systematic approach, the focus is always on the brand image and the targeted key demographics of our customer. A wide assortment of services of web design and development, internet marketing and mobile applications development makes the transition of your venture into the online world as smooth as possible.
Presented at Changing Media Summit in London, "the must-attend event for anyone concerned with creative and commercial success in the digital age. It is aimed at senior executives responsible for strategies in digital, online, new media, mobile, marketing, branding, finance, comms, content, audio and more."
This is a strategic view into media platforms and ecosystems, why they matter and how to create and participate in them.
How Media and Entertainment Companies Succeed with there Digital Transformation!Sam Sepstrup
The document discusses the digital transformation of businesses and the role of Acquia and the Drupal platform. It notes that by 2020 there will be 50 billion connected devices, most internet access will come from mobile, and users expect personalized and unique experiences across channels. Acquia provides a digital business platform that combines content, community, and commerce to deliver these modern digital experiences through Drupal, its open source CMS. The platform allows for agility, mobility, social engagement, and personalization. Acquia has over 4000 customers globally across industries and helps companies transform their digital presence.
NGCOA Total Branding Presentation Alberta 2009Mark Thompson
Canadians spend more time online than any other country, viewing the most web content per visitor. Social networking is also very popular in Canada, which has the highest rates of social networking participation and time spent on social networks. A brand is defined not by its logo or identity but by the feelings people have about it. Effective branding in the digital age requires engaging with people on social networks and online communities.
The BC Technology Industry Association (BCTIA) is a non-profit organization that works to grow BC's technology sector. In 2014-2015, the BCTIA hosted over 150 events with 3,500 attendees and helped the tech sector grow to over 9,000 companies employing nearly 90,000 people, outpacing other industries. The BCTIA provides programs to accelerate company growth, connects members to customers and capital, and develops tech talent in the province.
This document provides an overview of social media engagement strategies and best practices. It discusses why companies should use social media to increase awareness, build relationships, and gain insights. It then covers basics of engagement like identifying target audiences and goals. Specific tactics are outlined for Twitter, like including links and hashtags. Statistics show elements that increase retweets and engagement. Instagram and Pinterest strategies are also reviewed. The document emphasizes using social data and analytics to drive business decisions and marketing. It profiles a social media monitoring platform that provides engagement, analysis and reporting tools.
Christine Rochelle, VP Operations of PCG Digital Marketing, explains the basics of Pinterest for car dealers and how to use it in your digital marketing mix.
Il fenomeno Pinterest continua a crescere e aggiunge funzionalità e strumenti per gli utenti e per le aziende. All'interno del webinar apprenderemo come usare il proprio account personale (e la versione aziendale) per sviluppare il proprio business.
Casi di successo e una panoramica delle novità per integrare il canale nelle nostre strategie promozionali.
The Essentials of Marketing Automation for Small BusinessesFrank Days
This presentation was delivered at the MarketingProfs B2B Forum 2013 in Boston. My panelist included William Toll, Lori Cohen and David Karp. Thanks to @marketingprofs, Ann Handley and Kathy Bushman for the opportunity.
Choosing the Right Data Security SolutionProtegrity
This document discusses choosing the right data security solution. It provides an overview of growing data breach threats, especially from organized criminal groups. Different data protection methods like encryption and tokenization are examined. Vault-based tokenization stores tokens in a central vault, while vaultless tokenization removes this component to minimize the tokenization server. The document evaluates these approaches and how industries have responded over time to better secure sensitive data in transit and storage.
Amit sekhar tips to increase engagementAmit Sekhar
This document provides 5 tips for increasing Facebook engagement. The tips are to 1) generate positive content using quotes and inspiration, 2) use engaging pictures that connect emotionally or provide solutions, 3) include clear calls to action like questions to stimulate comments and shares, 4) give cheers to fans by sharing their content, and 5) time posts when fans are most active and use hashtags for higher reach. Following these tips can help brands improve fan engagement on Facebook.
A presentation that I gave to Stockholm School of Entrepreneurship about the status and my perspective of what the future of technology (related to mobile and consumer electronics) might be
Tumblr is a free blogging website where users can post different types of media and interact with each other in real time worldwide. It can be used educationally in classes like art and English by having students post and comment on each other's work or collaboratively write stories. While Tumblr allows for ongoing discussion outside of class, it requires monitoring to prevent inappropriate content and takes teacher time and energy to oversee student blogs.
State-Level Equity Crowdfunding: The Next Big DealJoe Wallin
State-level equity crowdfunding laws allow companies to raise money from investors within a single state, avoiding the high costs required by federal crowdfunding regulations. State laws have lower compliance costs since they do not require the use of expensive third-party intermediaries. While state crowdfunding opens up investment opportunities, it also carries high risks of loss, so investors must do their research and understand they could lose all their money.
Webinar-Serie: Digital Experiences, Teil 1: Innovative KonzepteAcquia
The document introduces Acquia and Drupal, an open source content management system. It notes that Acquia has over 400 employees across offices in the US, Europe, and Australia, and over 4,000 enterprise customers. The document discusses how open source solutions like Drupal can provide businesses with innovation, cost savings, efficiency and productivity gains, and risk mitigation. It also highlights several Drupal customer case studies and how Drupal supports features like mobile responsiveness, personalization, and integration with other systems.
Sample investor presentation for other entrepreneurs to look at. Our old slides for GoingOn Networks from 2007, which is a social media platform for companies and organizations. BusinessWeek recognized GoingOn Networks in their "Best of the Web: Social Networking Tools" list for 2007.
The document proposes a digital roadmap and strategy for brands, including developing a 360-degree online strategy, building brand identity through innovative website models, optimizing websites for different target segments, and measuring return on investment through analytics. Key aspects include creating a social media-enabled website, developing mobile-friendly websites, search engine optimization tactics, email marketing, social media management, application development, online advertising, promotions strategy, and quantifying ROI. The goal is to help brands engage customers across digital channels and measure the impact of their digital efforts.
LinkedIn provides several marketing solutions for brands, including advertising, content sharing, and engagement tools. Advertising options allow targeting professionals through text and image ads. The LinkedIn platform and large, affluent user base promote trust and receptivity to branded messages. Engaging followers through status updates, groups, and shared content can increase brand awareness, drive insights, and achieve viral reach through the professional network. Overall, LinkedIn offers unique opportunities for quality audience targeting, message promotion in a business context, and measurable marketing impact.
Netmax Digital, a pacesetter in the web solutions realm complying global standards, is poised to make online business ways simpler and more strategic. We are a Professional Web Branding Company powered by market's best specialists and project managers that provide progressive web design solutions to clients spanning across the map.
Adopting a systematic approach, the focus is always on the brand image and the targeted key demographics of our customer. A wide assortment of services of web design and development, internet marketing and mobile applications development makes the transition of your venture into the online world as smooth as possible.
Presented at Changing Media Summit in London, "the must-attend event for anyone concerned with creative and commercial success in the digital age. It is aimed at senior executives responsible for strategies in digital, online, new media, mobile, marketing, branding, finance, comms, content, audio and more."
This is a strategic view into media platforms and ecosystems, why they matter and how to create and participate in them.
How Media and Entertainment Companies Succeed with there Digital Transformation!Sam Sepstrup
The document discusses the digital transformation of businesses and the role of Acquia and the Drupal platform. It notes that by 2020 there will be 50 billion connected devices, most internet access will come from mobile, and users expect personalized and unique experiences across channels. Acquia provides a digital business platform that combines content, community, and commerce to deliver these modern digital experiences through Drupal, its open source CMS. The platform allows for agility, mobility, social engagement, and personalization. Acquia has over 4000 customers globally across industries and helps companies transform their digital presence.
NGCOA Total Branding Presentation Alberta 2009Mark Thompson
Canadians spend more time online than any other country, viewing the most web content per visitor. Social networking is also very popular in Canada, which has the highest rates of social networking participation and time spent on social networks. A brand is defined not by its logo or identity but by the feelings people have about it. Effective branding in the digital age requires engaging with people on social networks and online communities.
The BC Technology Industry Association (BCTIA) is a non-profit organization that works to grow BC's technology sector. In 2014-2015, the BCTIA hosted over 150 events with 3,500 attendees and helped the tech sector grow to over 9,000 companies employing nearly 90,000 people, outpacing other industries. The BCTIA provides programs to accelerate company growth, connects members to customers and capital, and develops tech talent in the province.
Digital Influencer Network Development StrategySusanGeorge2
Swerve Digital Network is planning to create a digital media company that connects influencers, content creators, and partner agencies. It will provide tools like YouTube channel management and an MCN management platform. Swerve will compete against companies like Diwan Videos, Kharabeesh, DigiSay, and UTURN Entertainment that also work with influencers and produce digital content. To succeed, Swerve will need to leverage its in-house production capabilities and build a large community of influencers and creators.
How to build a world-class Digital Agency - Masterclass at Kreative Asia 2012Ming Chan
This document provides guidance on how to build a world-class digital agency. It discusses defining a vision and target customers, developing service offerings in areas like strategy, design, development and analytics, establishing a process for delivering services, crafting a unique selling proposition, and attracting and retaining top talent. The overall message is that defining a clear vision and focus on insights, customers, offerings, process and talent are keys to growing a successful digital agency.
What Is The Difference?
It’s Virtual
No need to leave the office
Low carbon footprint
Cost effective
Accessible at your convenience
Interactive, Interactive, Interactive!
Why Exhibit?
CleanTech World-Virtual Expo presents an unrivalled business platform in one perpetual accessible place, bringing together key players in the renewable energy industry from across the globe, economically with the lowest carbon footprint. It is the perfect low cost, low impact, environmentally friendly opportunity to showcase your company, products and services from your own virtual booth with various links back to your website, built by a dedicated member of our team utilising your company logo, profile, video, catalogue and images to create brand awareness and deliver sales leads.
Potential clients from across the globe can visit your booth free of charge to source products or services, request information, documentation, or receive a quote 24 hours a day, 365 days a year. In a few clicks, they can also visit the media centre, auditorium or cleantech network community to connect and interact with exhibitors and industry experts.
Virtual Expo & Exclusive Marketing Program Package For One Year
Virtual Booth
Personal booth build service
Company logo
Company video
PDF’s/Catalogues
Images
Links to website
Product listings
Enhanced listing & site promotion
Visitor tracking report
Priority customer care
Media Centre
Monthly CleanTech Focus e-Magazine
Upload Company news, press releases, white papers & case studies
Upload podcasts
News articles
Regular guest blogger
Social media inclusion
Virtual Auditorium
Upload webinars – Guest speakers
Live webinars – Host,connect, interact
CleanTech Network
Private community – Connect & interact
Post comments & share knowledge
Real time discussions with qualified visitors and other exhibitors
Unique concept
Advantages of Exhibiting
Online (virtual) exhibitions have the following major advantages over static, one dimensional events or other advertising methods:
Promote your brand, reach your target audience without leaving the office
Regular qualified traffic represents new sales leads
Connect and interact with industry professionals
Cost effective and carbon saving
Online 24/7, 365 days a year – Free of charge for your visitors
Over 750,000 expected visitors every month
Available from visitor’s office, home, laptop – no traffic or travel!
Positively focused visitors – no side distractions
Site available all year round in more than 105 countries
Translated in several languages
Virtual expo’s are fast proving the most preferred way to present products and services to the general public. They are becoming an integral part of branding and content distribution, allowing companies to capitalize on a plethora of business opportunities.
Your business can promote a greener environment, register your interest here and a member of our sales team will contact you.
The document proposes social media and content marketing services on Cloudbook.net to promote cloud computing vendors. Key points:
- Cloudbook.net is a website and digital marketing platform dedicated to cloud computing, hosting content from industry experts.
- The proposal involves listing companies on the website, contributing content through blogs/videos, and promoting through Twitter/LinkedIn to generate leads at $500-800/month.
- Social media is emphasized as an important marketing channel, with data on growth of sites like Twitter, Facebook, and LinkedIn in recent years.
Webinar : Acquia Lift for a optimized and personalized user experienceCyril Reinhard
Each person is unique ! How to personalize user experience ?
Acquia in few words
The Digital world need more personalization
Acquia Lift overview
Demonstration
Case study: Acquia Lift sur Acquia.com
Conclusion
Xebec Digital is a digital marketing agency with over 5 years of experience and a team of 30 specialists. It aims to develop world-class digital strategies and creative solutions to build profitable brands for its clients across various industries. Its mission is to build engaging digital platforms for clients to interact with customers and create brand communities. Xebec offers a full suite of digital services including search engine optimization, website development, social media marketing, and video strategy.
1. The document discusses how businesses can thrive in a digital world by leveraging data, social media, and online networks.
2. It emphasizes starting a dialogue by getting data and using it to lead with valuable information through owned media and community platforms.
3. By engaging customers on these channels and analyzing everything, businesses can create an ecosystem and flourish through networking.
NLC/MS Government 2.0 - Enterprise Social Networkingguestb5e7e1c
Enterprise Social Computing is all the rage in the world of intranets and portals. The rise of blogs and wikis on the Web has prompted governments across the globe to put these and other social tools to use behind the firewall.
Why?
• To harness, capture, and learn from the knowledge of its employees…especially those who will be retiring soon.
• Improve policy outcomes
• More efficient use of government information
• Streamline internal operations
• Attract top talent
• Greater transparency through information dissemination
Imagine if social networking tools like blogs and wikis could be used as a means of interaction by the federal government bodies. Governments could interact to a far greater extent with citizens as well as with internal and external resources.
Shannon Ryan, President and CEO of non-linear creations, who has cemented his position in an international network of internet authorities, and is a regular and reliable source of information for the media about web strategy, execution and metrics, will demystify the concepts surrounding social computing.
The presentation will:
1. Give the broader market context for the rise and popularity of social computing.
2. Show you how you can benefit from social computing in your space.
3. Give a real “how to start” road map for building the framework to benefit from social networking.
4. Provide some lessons learned already from clients in this new fast moving space.
Virtual events, company profiles, and premium memberships are some ways SITEFORUM's online community platform can generate revenue. SITEFORUM supports features like virtual trade shows, networking groups, job boards, and advertising. It also allows automated payment processing and selling of premium access. Revenue streams may include booth rentals, memberships, webinars, job postings, and sponsored content. With 20,000 members, monthly revenue of over €62,500 could be achieved through these channels.
Similar to Justifying Investments in Digital Marketing & Social Media (20)
7. Digital Marketing Model; Driven by Social
Media & PR"
Driven by social media,
public relations, online
advertising
Quantified by traffic to
web properties, including
the company website &
focused microsites
Instilled through self-
paced and orchestrated
impressions
Fostered via web chat,
web form, email, phone
and/or social media
8. The Challenge, & Opportunity, is to Manage
the Gap in the Marketing & Selling Model"
9.
10. Carpathia Hosting Overview"
• Leading provider of complex, compliant & cloud hosting
services to Enterprises & Federal Agencies"
• Headquartered in Dulles, Virginia"
• Global Data Center footprint including significant presence
in Los Angeles, Northern Virginia & Amsterdam"
• One of the fastest growing managed hosting companies
in the United States; 75M+ in run-rate revenue"
• Clients include Symantec, Cisco, Department of Defense,
Gilt Groupe, Spotify"
• Acquired by Spire Capital in May 2008"
• Invested $20,000 in marketing in 2007 ($10,000 was on
shirts)"
22. The Ultimate ROI: Direct Link from
Marketing Investment to Sales Results"
25% OF ALL SALES
TRACKED BACK TO
MARKETING SOURCES"
23.
24. Identify the Purpose, Measure the Results"
Driven by social media,
public relations, online
advertising
Quantified by traffic to
web properties, including
the company website &
focused microsites
Instilled through self-
paced and orchestrated
impressions
Fostered via web chat,
web form, email, phone
and/or social media
25. Manage The Gap Between Awareness &
Sales—Few Direct Linkages "
27. Explore Kyoo: The First Web-based Tool that
Aggregates, Presents & Measures Social Media"
Account"
Time Frame"
Top Tweets
by reach" Mentions"
Most recent/
trending
feeds"
28. Define, Track & Drive Linkage between
Marketing Investment and Sales Results"