BetterNRG Slideshow Deck

1. Combining Energy savings and efficiencies

2. PROBLEM
CONSUMERS
WANT TO USE
LESS
Don’t know tools
exist
Think Technology is
too
expensive/complicate
d
CONSUMERS
WANT TO PAY
LESS
Don’t know they have
a choice
Effort required to
select the optimal
rate
ENERGY
SUPPLIERS
NEED TO ACQUIRE
CUSTOMERS
Not so easy
Looking for innovative
offerings

3. PAY LESS THAN THE UTILITY RATE

4. SOLUTION – MVP
INNOVATIVE PRICING AND EFFICIENCY DEVICES
Locks into the lowest
energy rate
Learns behavior,
saves energy-
provided at no cost
Savings realized
when both are
implemented
USE LESS
Smart Device
PAY LESS
Fixed $ -
Certainty
CUSTOMER SAVINGS
Savings -
Change

5. OPPORTUNITY
The US Energy market is over $1
Trillion
• 30% of all energy (over $330 billion)
is wasted through inefficiencies
• 26 deregulated states
• Prices PLUS Efficiencies –
Services/Devices
• Everyone wants to save money/be
green – they just need it made
simple

6. SIGNING UP IS SIMPLE, EASY, FAST
INSTANT SAVINGS. PRICE CERTAINTY. FREE NEST…
WILL ADD DEMAND RESPONSE, LIGHTROFIT…
NO BRAINER THAT IT SHOULD BE
www.betternrg.com

7. GETTING CUSTOMERS
Commercial & Residential
Direct mail/email marketing
SEO and Geo targeting
Content marketing – energy saving
websites
Social Media
PR, Tradeshows, Ambassadors,
Radio/TV
Direct Sales, Telemarketing JV,
Affinity Groups…
Retention
Social sharing of savings –
Gamification, Rewards, Incentives
Social sharing of content
Monthly emails with analytics

8. CUSTOMER FEEDBACK
100% of customers solicited signed up
 David Cornelson, Carol Stream Il
 Daniela Bolzmann, Chicago, Il
 Faraj Khasib, Chicago, Il
 Carol Pena, Chicago, Il
 Lisa Henderson, Chicago, Il
“…before the Nest thermostat, my bill was $200. The next month it was $90. Its
awesome!”

9. ENERGY TEAM/PARTNERS
Partners
National Retrofit
Group - Lighting
Team
Mark Rice Cust Acq - CEO – Energy
Entrepreneur
Irl Nathan Cust Acq – Bus Dev – Internet
Genius
Jeff Eisenberg Cust Acq – Finance, M & A – I
Banker
Brandon Rogers Cust Acq – Legal, Bus Dev -
Atty
Zohaib Sheikh Cust Acq – Programmer -
Argonne
Maddie Macleod Cust Acq – Marketing, PR,
Media
Michael Baer Cust Acq – Bus Dev, Sales
Dan Olsen Cust Acq – Programmer -
Argonne
Ibrahim Ayad Cust Acq – Phone App –

10. HOW WE MAKE MONEY?
-The Nest is free to consumers.
-For every customer, we get 5% commission on a recurring basis.
Residential* Commercial**
Annual Recurring Commissions $100.00 $1,000.00
One Time (Nest Sales) $20.00 $20.00
*Based on average annual residential costs of $2,000
**Based on average annual commercial costs of $20,000

11. SALES PROJECTIONS
Projections Year 1 Year 2 Year 3
New Residential Accounts 64,000.00 96,000 340,000
Residential Accounts 64,000 160,000 500,000
Residential Accounts Total $6,400,000.00 $16,000,000.00 $50,000,000.00
Net New Nest Units Sold 64,000 160,000 500,000
Residential Nest Sales Total $1,280,000.00 $3,200,000.00 $10,000,000.00
Residential Total $7,680,000.00 $19,200,000.00 $60,000,000.00
New Commercial Accounts 12000 48000 90000
Commercial Accounts 12,000 60,000 150,000
Commercial Accounts Total $12,000,000.00 $60,000,000.00 $150,000,000.00
Net New Nest Units Sold 12,000 60,000 150,000
Commercial Nest Sales Total $240,000.00 $1,200,000.00 $3,000,000.00
Commercial Total $12,240,000.00 $61,200,000.00 $153,000,000.00
Total $19,920,000.00 $80,400,000.00 $213,000,000.00

12. THREE YEAR PROJECTIONS
Year 3 market share is less than 1% of the total market
$0.00
$50,000,000.00
$100,000,000.00
$150,000,000.00
$200,000,000.00
$250,000,000.00
Year 1 Year 2 Year 3
Residential Total Commercial Total

13. MILESTONES
-Signed 200 customers, site
launched, Lightrofit phone app
-May 1 fully integrated site
launch
-June 1 Kick Starter Campaign,
Angel Round
-July 1 Kick off marketing
campaign and videos
•Target Illinois,
Ohio, New York
and Texas
•10K Customers
201
4 •Expand to all
states. Peak
Shave, Lightrofit,
Incentives ,Big
Data
•100K Customers
201
5 •Upsell all
efficiency
products/services
•1M Customers
201
6

14. QUESTIONS?