1. CONFIDENTIAL
PoolResponse combines your backyard pool,
the web and technology by
remotely controlling your pool pump
through the cloud. PoolResponse can help you
save energy and money...all while keeping
a clean and healthy pool.
.

2. CONFIDENTIAL
Over 5 million US pools in ground
pools waste 25-50% of energy
used due to inefficiencies
Pools are the center of family
fun yet have high maintenance,
energy and water costs
Remote network operations can save
pool owners money every month
PoolEnergy is the first mover
in outdoors residential
energy management
SITUATION

3. CONFIDENTIAL
“Single speed pumps on mechanical timers run at least five to six
hours per day, if not around the clock, consuming energy”.
(Department of Energy, 2012)
PAIN ACROSS THE NATION

4. CONFIDENTIAL
INTEREST IN THE SOUTHWEST
• There are nearly 1.3
million pools in the
Southwest markets
• PoolResponse has
received inquiries from
five of these local
Utilities regarding our
program
Bay Area
Los Angeles
Orange County
Sacramento
Phoenix
San Diego
Las Vegas

5. CONFIDENTIAL
MARKET SIZE
Territory Model
United States All Pumps 5.1 Million5.1 Million
United States Single Speed Pumps 3+Million
Target Market Counties All Pumps 1.3 Million
Target Market Counties Single Speed Pumps 1 Million
Target Market Objective
Target Market Product
Price
Revenue Potential per
Year
20% of Pools with Single Speed Pumps
$740 Controller & 3 Year Subscription
PoolResponse™Above Ground Pool Market
Potential Revenue Figures DO NOT include Premium
Subscription offerings and power aggregation for Utilities.
$50,000,000
PoolResponse™ In Ground Pool Market

6. CONFIDENTIAL
Email MessagePROBLEM & SOLUTION
Over 3 million
single speed pool pumps
waste $25-100 of electricity
every month
PoolResponse

7. CONFIDENTIAL
PoolResponse
Network Operations
Network Operations (NOC)
DEALER NETWORK MODEL
Remote Energy Management
Dealer Network Model
• 5-10 Certified Dealer/Affiliates
per Metro
• 3000 - 5000+ Pools per Dealer/Affiliate Territory
• Revenue $0.6 – 1.5M/Dealer/Year

8. CONFIDENTIAL
Email Message
Pool Owner Value
1. Save Money
2. Save Energy
3. Improve Pool Readiness
4. Improve Pool Quality
5. Simple Dealer Access for
Customer Service
Email MessageVALUE PROPOSITION – SUBSCRIPTION
PoolResponse Service™- For the Pool Owner Monthly Price Launch
• Mobile/Outdoors Experience - Easy View, Settings, Alerts, Reminders $2.00 $1.00
• Monitoring & Act – Energy Actions/Results-Oriented & One Touch $8.00 $6.00
• Customer Care & Advice – 24/7 - Web, Email, Chat & Mobile $2.00 $1.00
• Cost Reports & Savings – Cost Hourly, Daily, Weekly, Monthly, Comparative $4.00 $3.00
• Security – Account Record, Emergency Status & Warranty $2.00 $1.00
Monthly Total Value $20.00
( 25%) Discounted Price $15.00
(40%) Payan Launch Price $12.00
Pool Dealer Value
1. Increase Revenues
2. Improve Profits
3. Increase Margins
4. Reduce Costs
5. Add Pool Owners
6. Decrease Churn

9. CONFIDENTIAL
Pumps
Cleaners
Robots
Heaters
Lighting
Camera
Motion
Solar
Irrigation
Makeovers
Pool Pumps First
1. Add Multiple Pumps
2. Add Heaters
3. Add Lighting
4. Add Sensors
5. Add Irrigation
6. Pool Water Monitering
PoolResponse Upgrades
ADD OUTDOORS ENERGY & WATER SYSTEMS

10. CONFIDENTIAL
Founder Investment 2014
$100K+ – Co-Founders
Validate PoolEnergy Management (2014)
1. Participated in CleanTechOpen
2. DNA of pool services innovation (Payan)
3. Confirm pool energy savings
4. Pilot technology and processes
5. Define PoolResponse business model
6. Design subscription services
7. Design future products and service
Use Of Founder Funds
$28,000 – B2B2C application requirements
$14,000 – Hardware
$26,000 – Customer engagement
$11,000 – Installation
$21,000 – Travel and Clean Tech Activities
DISCOVERING POOL ENERGY MANAGEMENT
Semi Finalist

11. CONFIDENTIAL
ThingLogix is our strategic technology partner specializing in integrating the
Internet of Things [IoT] with innovative ideas to maximize strategic business
opportunities. Their expertise focuses on innovative technology companies
assisting them in IoT strategy, development roadmaps, CRM integration,
enterprise application architecture and development, and connected asset
management. PoolEnergy partners with ThingLogix to deliver deliver the
specific pool pad integration support for additional pool pumps, cleaners,
robots, heaters, lighting, cameras, solar, and irrigation systems to save energy
and reuse water.
ThingLogix Technology Team
Co-Founder, President
Prior to becoming President, Ms. Vegis was responsible for both Marketing and
the Dealer and Online networks working with certified dealers and
manufacturers. Previously, Ms. Vegis has had field leadership roles with General
Motors focusing on dealer and customer relations. She also lead a marketing
consultancy for 10 years. She is a graduate of Michigan State University, with
studies at Oxford in International Business.
Victoria [Vicki] Vegis
Mr. McEntee has built the team and partnerships to
undertake innovations in the delivery of Energy Efficiency
systems. Mr. McEntee served as an executive with IBM,
Oracle, SGI, and ABC/Disney and was a venture advisor as
CEO of AUXO for a decade. He is a graduate of Yale.
Pat McEntee Advisory Board
Co-Founder, Vice President
Mr. Payan has been a Certified Pool Operator (CPO) and a California Licensed Contractor
for 29 years, as well as an active member in professional organizations that are
responsible for higher industry standards. He is a nationally known expert in pool safety
and pool operations.
Javier Payan
The
Team
One of the nation's most prolific angel investors with over 108
early stage technology investments. Serves on a number of high
profile non-profit boards as well. Author of five books on early
stage business-building, and in-demand speaker at national and
international events sharing stories and wisdom related to building
boards of directors, trends in technology and valuing young
corporate enterprises.
Dave Berkus Advisory Board

12. CONFIDENTIAL
Email MessageSALES FORECAST
5 Year Financial Forecast YR 1 YR 2 YR 3 YR 4 YR 5
Total Revenue $87,094 $1,933,039 $6,534,801 $14,316,111 $19,374,962
Gross Profit $(62,569) $(113,924) $3,403,167 $9,175,622 $13,381,684
Gross Margin -72% -6% 52% 64% 69%
Net Income (Loss) $(371,844) $(1,756,380) $1,460,893 $6,854,719 $10,803,866
Key Performance Indicators YR 1 YR 2 YR 3 YR 4 YR 5
Subcribers Acquired 277 4204 12683 25131 27366
Cumulative Subscribers (incl Churn) 268 4089 16174 38405 60435
Annual Recurring Revenue $10,590 $510,800 $2,332,305 $5,989,285 $10,257,706
Total Revenues $87,094 $1,933,039 $6,534,801 $14,316,111 $19,374,962
Certified Dealer Count 2 13 19 22 26
Recurring Revenue per Subscriber $39 $118 $144 $156 $170

13. CONFIDENTIAL
Bay Area
Los Angeles
Orange County
Sacramento
Phoenix
San Diego
Las Vegas
Field Validation - $150K
Validate Energy Efficiency Savings
SDG&E Rebate Qualification
Dealer Launch - $350K
Initiate Offers Selling in San Diego
Product development
Prove Pricing, CAC, and Operations
Setup Dealer Network Model
Affiliate Launch - $700K
Scale San Diego to 1000 subscribers
Product commercialization
Pilot and Launch Territory #2
Territory Expansion - $1.3M
Scale Territories #1 and #2
Validate key metrics and adjust
Advance product IP and
functionality
Launch Territories 3,4, & 5
FULL INVESTMENT PLAN
INVESTMENT STAGES

14. CONFIDENTIAL
PoolResponse is a B2B2C
platform connecting pool dealers,
pool owners, and utilities
saving energy, water, and money
all while keeping pools clean and ready.

15. CONFIDENTIAL
PROVING THE POOLENERGY MODEL
SDG&E DEMONSTRATION
50 Demonstration Systems
Prove Key Business Model Factors
1. Support all pool pump types
2. Confirm owner/dealer services
3. Prove utility energy resource value
4. Upsell other PoolResponse services
5. Sell 25+ subscriptions
“Own” PoolEnergy Franchise Innovation
• Network, Process, Field Tools, Techniques,
Training, and Annuity Services
• Products, Services, Offers, New Dealer
Revenue Streams

16. CONFIDENTIAL
Network Operations
Los Angeles Operations
Field Specialist
Certified Certified
NOC Services
Las Vegas Operations
Field Specialist
Certified Certified
NOC Services
San Diego Operations
Field Specialist
NOC Services
PoolResponse SUBSCRIPTION SERVICE
3-year PoolResponse
$15-50 per month energy savings
Best Value
$680 – with $330 Rebate
$684 ($19 per month subscription)
$326 pool energy system installed
$1,010 Value (Energy Financing)
1-year PoolResponse
$15-50 per month energy savings
Save Now
$380 – with $174 Rebate
$228 ($19 per month subscription)
$326 pool energy system installed
$554 Value (Energy Financing)