2. www.citycell.com c2010. Pacific Bangladesh Telecom Limited. All Rights Reserved
June Incoming ISMS - Income
Vendor Number of Countries Served Total Hit Charge per SMS Total Received by Citycell
Syniverse 240 3919 0.01 $ 39.19
Aicent 240 385 0 $ -
Belgacom 224 5941 0.03 $ 178.23
Sybase 240 6632 0 $ -
Total 16877 - $ 217.42
June Outgoing ISMS - Expenditure
Vendor Number of Countries Served Total Hit Charge per SMS Total Paid by Citycell
Syniverse 240 3549 0.01 $ 35.49
Aicent 240 2186 0.03 $ 65.58
Belgacom 224 1766 0.0375 $ 66.23
Sybase 240 6739 0.03 $ 202.17
Total 17088 - $ 369.47
Actual Scenario Of The month of JuneActual Scenario Of The month of June
3. www.citycell.com c2010. Pacific Bangladesh Telecom Limited. All Rights Reserved
Projected Scenario Of The month of JuneProjected Scenario Of The month of June
June Incoming ISMS - Income
Vendor Number of Countries Served Total Hit Charge per SMS Total Received by Citycell
Syniverse 240 4304 0.01 $ 43.04
Belgacom 224 5941 0.03 $ 178.23
Sybase-SAP 240 6632 0.03 $ 198.96
Total 16877 - $ 420.23
June Outgoing ISMS - Expenditure
Vendor Number of Countries Served Total Hit Charge per SMS Total Paid by Citycell
Syniverse 240 5735 0.01 $ 57.35
Belgacom 224 1766 0.0375 $ 66.23
Sybase-SAP 240 6739 0.04 $ 269.56
Total 17088 - $ 393.14
4. www.citycell.com c2010. Pacific Bangladesh Telecom Limited. All Rights Reserved
Actual Scenario Of The month of JulyActual Scenario Of The month of July
July Incoming ISMS - Income
Vendor Number of Countries Served Total Hit Charge per SMS Total Received by Citycell
Syniverse 240 3849 0.01 $ 38.49
Aicent 240 381 0 $ -
Belgacom 224 2684 0.03 $ 80.52
Sybase 240 6630 0 $ -
Total 13544 - $ 119.01
July Outgoing ISM- Expenditure
Vendor Number of Countries Served Total Hit Charge per SMS Total Paid by Citycell
Syniverse 240 3825 0.01 $ 38.25
Aicent 240 2361 0.03 $ 70.83
Belgacom 224 2077 0.0375 $ 77.89
Sybase 240 7009 0.03 $ 210.27
Total 17636 - $ 397.24
5. www.citycell.com c2010. Pacific Bangladesh Telecom Limited. All Rights Reserved
Projected Scenario Of The month of JulyProjected Scenario Of The month of July
July Incoming ISMS - Income
Vendor Number of Countries Served Total Hit Charge per SMS Total Received by Citycell
Syniverse 240 4230 0.01 $ 42.30
Belgacom 224 2684 0.03 $ 80.52
Sybase-SAP 240 6630 0.03 $ 198.90
Total 13544 - $ 321.72
July Outgoing ISM- Expenditure
Vendor Number of Countries Served Total Hit Charge per SMS Total Paid by Citycell
Syniverse 240 6186 0.01 $ 61.86
Belgacom 224 2077 0.0375 $ 77.89
Sybase-SAP 240 7009 0.04 $ 280.36
Total 17636 - $ 420.11
6. www.citycell.com c2010. Pacific Bangladesh Telecom Limited. All Rights Reserved
June ISMS Revenue Scenerio
Vendor Total Received by Citycell Total Paid by Citycell
Syniverse 39.19 35.49
Aicent 0 65.58
Belgacom 178.23 66.225
Sybase 0 202.17
Total 217.42 369.47
June ISMS Revenue Impact based on Actual Data
7. www.citycell.com c2010. Pacific Bangladesh Telecom Limited. All Rights Reserved
July ISMS Revenue Scenario
Vendor Total Received by Citycell Total Paid by Citycell
Syniverse 38.49 38.25
Aicent 0 70.83
Belgacom 80.52 77.8875
Sybase 0 210.27
Total 119.01 397.24
July ISMS Revenue Impact based on Actual Data
8. www.citycell.com c2010. Pacific Bangladesh Telecom Limited. All Rights Reserved
June ISMS HIT Scenario
Vendor Total Hit-Received Total Hit-Sent
Syniverse 3919 3549
Aicent 385 2186
Belgacom 5941 1766
Sybase 6632 6739
Total 16877 17088
June ISMS HIT Impact based on Actual Data
9. www.citycell.com c2010. Pacific Bangladesh Telecom Limited. All Rights Reserved
July ISMS HIT Scenario
Vendor Total Hit-Received Total Hit-Sent
Syniverse 3849 3825
Aicent 381 2361
Belgacom 2684 2077
Sybase 6630 7009
Total 13544 17636
June ISMS HIT Impact based on Actual Data
10. www.citycell.com c2010. Pacific Bangladesh Telecom Limited. All Rights Reserved
Findings based on Current Scenario
In current scenario, we receive most revenue from Belgacom followed by Syniverse and
absolutely no revenue from Aincent and Sybase.
It has also been observed that in current scenario we had 70% expenditure compared to
revenue income in month of June and 234% more expenditure compared to revenue
income in month of July
Expenditure for the month of July has increased 164% compared to that of June
11. www.citycell.com c2010. Pacific Bangladesh Telecom Limited. All Rights Reserved
Findings based on Projected Scenario
If Aincent SMS Hub charges (existing charges) is replaced by Syniverse charges (proposed
charges), from commercial point of view we will have positive revenue impact because of the
following:
We will receive payment from Syniverse of $0.01 per incoming SMS which was $0 from
Aincent previously (revenue gain $0.01 per incoming SMS)
We will have to pay $0.01 per outgoing SMS to Syniverse which was $0.0285 to Aincent
previously (revenue saved $0.0185 per outgoing SMS)
In projected scenario, we will have 3 vendors instead of 4
We will receive revenue from all three vendors, Belgacom, Syniverse and SAP.
If existing conditions were replaced with projected scenarios, it would have been observed that
we would have 6% more incomes compared to expenditure in month of June (which has 70%
expenditure in current scenario) and just 31% more expenditure compared to revenue income
in month of July (which has 234% more expenditure in current scenario)
Expenditure for the month of July would only have risen by 24% compared to that of June in
projected scenario whish is 164% in current scenario.
