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ISMS Revenue Impact on New Price

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ISMS Revenue Impact on New Price

  1. 1. www.citycell.com c2010. Pacific Bangladesh Telecom Limited. All Rights Reserved ISMS Revenue Impact on new Price
  2. 2. www.citycell.com c2010. Pacific Bangladesh Telecom Limited. All Rights Reserved June Incoming ISMS - Income Vendor Number of Destination Served Total Hit Charge per SMS Total Received by Citycell Syniverse 240 3919 0.01 $ 39.19 Aicent 240 385 0 $ - Belgacom 224 5941 0.03 $ 178.23 Sybase 240 6632 0 $ - Verisign - - 0.01 N/A Total 16877 - $ 217.42 June Outgoing ISMS - Expenditure Vendor Number of Destination Served Total Hit Charge per SMS Total Paid by Citycell Syniverse 240 3549 0.01 $ 35.49 Aicent 240 2186 0.03 $ 65.58 Belgacom 224 1766 0.0375 $ 66.23 Sybase 240 6739 0.03 $ 202.17 Verisign - - 0.0065 N/A Total 17088 - $ 369.47 Actual Scenario Of The month of JuneActual Scenario Of The month of June
  3. 3. www.citycell.com c2010. Pacific Bangladesh Telecom Limited. All Rights Reserved Projected Scenario Of The month of JuneProjected Scenario Of The month of June June Incoming ISMS - Income Vendor Number of Destination Served Total Hit Charge per SMS Total Received by Citycell Syniverse 240 4304 0.01 $ 43.04 Belgacom 224 5941 0.03 $ 178.23 SAP (Sybase) 240 6632 0.0106 $ 75.52 Verisign - - 0.01 N/A Total 16877 - $ 296.79 June Outgoing ISMS - Expenditure Vendor Number of Destination Served Total Hit Charge per SMS Total Paid by Citycell Syniverse 240 5735 0.01 $ 57.35 Belgacom 224 1766 0.0375 $ 66.23 SAP (Sybase) 240 6739 0.0250 $ 180.98 Verisign - - 0.0065 N/A Total 17088 - $ 304.55
  4. 4. www.citycell.com c2010. Pacific Bangladesh Telecom Limited. All Rights Reserved Actual Scenario Of The month of JulyActual Scenario Of The month of July July Incoming ISMS - Income Vendor Number of Destination Served Total Hit Charge per SMS Total Received by Citycell Syniverse 240 3849 0.01 $ 38.49 Aicent 240 381 0 $ - Belgacom 224 2684 0.03 $ 80.52 Sybase 240 6630 0 $ - Verisign - - 0.01 N/A Total 13544 - $ 119.01 July Outgoing ISM- Expenditure Vendor Number of Destination Served Total Hit Charge per SMS Total Paid by Citycell Syniverse 240 3825 0.01 $ 38.25 Aicent 240 2361 0.03 $ 70.83 Belgacom 224 2077 0.0375 $ 77.89 Sybase 240 7009 0.03 $ 210.27 Verisign - - 0.0065 N/A Total 17636 - $ 397.24
  5. 5. www.citycell.com c2010. Pacific Bangladesh Telecom Limited. All Rights Reserved Projected Scenario Of The month of JulyProjected Scenario Of The month of July July Incoming ISMS - Income Vendor Number of Destination Served Total Hit Charge per SMS Total Received by Citycell Syniverse 240 4230 0.01 $ 42.30 Belgacom 224 2684 0.03 $ 80.52 SAP (Sybase) 240 6630 0.0106 $ 75.49 Verisign - - 0.01 N/A Total 13544 - $ 321.72 July Outgoing ISM- Expenditure Vendor Number of Destination Served Total Hit Charge per SMS Total Paid by Citycell Syniverse 240 6186 0.01 $ 61.86 Belgacom 224 2077 0.0375 $ 77.89 SAP (Sybase) 240 7009 0.025 $ 188.23 Verisign - - 0.0065 N/A Total 17636 - $ 420.11
  6. 6. www.citycell.com c2010. Pacific Bangladesh Telecom Limited. All Rights Reserved Findings based on Current Scenario  In current scenario, we receive most revenue from Belgacom followed by Syniverse and absolutely no revenue from Aincent and Sybase.  It has also been observed that in current scenario we had 70% expenditure compared to revenue income in month of June and 234% more expenditure compared to revenue income in month of July  Expenditure for the month of July has increased 164% compared to that of June
  7. 7. www.citycell.com c2010. Pacific Bangladesh Telecom Limited. All Rights Reserved Findings based on Projected Scenario  If Aincent SMS Hub charges (existing charges) is replaced by Syniverse charges (proposed charges), from commercial point of view we will have positive revenue impact because of the following: We will receive payment from Syniverse of $0.01 per incoming SMS which was $0 from Aincent previously (revenue gain $0.01 per incoming SMS) We will have to pay $0.01 per outgoing SMS to Syniverse which was $0.0285 to Aincent previously (revenue saved $0.0185 per outgoing SMS)  We will have to pay a minimum monthly payable amount of $ 441.18 (OCSMS + MOT Payables) per month to Syniverse, it will be $ 641.18 (OCSMS + MOT Payables) per month if we follow the new charging rule (expenditure increase would be $200 per more than the current minimum payable).  If Sybase charges (existing charges) is replaced by SAP charges (proposed charges), from commercial point of view we will have positive revenue impact because of the following: We will receive payment from SAP of $0.0106 per incoming SMS which was $0 from Sybase previously (revenue gain $0.0106 per incoming SMS) We will have to pay $0.025 per outgoing SMS to SAP which was $0.03 to Sybase previously (expenditure same would be $0.05 per outgoing SMS)
  8. 8. www.citycell.com c2010. Pacific Bangladesh Telecom Limited. All Rights Reserved  In projected scenario, we will have 3 vendors instead of 4  We will receive revenue from all three vendors, Belgacom, Syniverse and SAP.  If existing conditions were replaced with projected scenarios, the following would have been observed 3% expenditure in month of June (in current scenario we had 70% expenditure) Just 65% expenditure compared to revenue income in month of July (in current scenario we had 234% expenditure) Expenditure for the month of July would have risen by 68% compared to that of June (in current scenario it has risen by 164%) Findings based on Projected Scenario
  9. 9. www.citycell.com c2010. Pacific Bangladesh Telecom Limited. All Rights Reserved
  10. 10. www.citycell.com c2010. Pacific Bangladesh Telecom Limited. All Rights Reserved

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