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BTL Revenue Status Analysis Report week 35-36
- 1. Revenue Status Analysis
Week 35: 27 Aug - 01 Sep &
Week 36: 02 Sept - 08 Sept
www.citycell.com ©2014 Pacific Bangladesh Telecom Limited, All Rights Reserved
- 2. www.citycell.com ©2014 Pacific Bangladesh Telecom Limited, All Rights Reserved
BTL Revenue Status BDT Increase %
Usage Increase 505,580 69%
Recharge Increase 34,598 24%
BTL Revenue Status
• For the week 36 that is 2nd
Sept to 8th
Sept, there was an increase in the
usage amount of BDT 505,580 compared to week 35 (27th
Aug to 1st
Sept) by 69% ▲
• There was an increase recharge amount by 24% in week 36 when
compared to the previous week, (week 35) ▲
- 3. Slab wise Analysis of the revenue
Week 35 Campaign
Availed
MDN
Recharge
Amount
Usage
Amount
Bonus
Disbursed
27 Aug -
01 Sep
Usage Enhancement
Campaign 11,951 - 656,991 158,399
About to churn
Campaign 3,639 144,835 - 42,033
Inactive user
Campaign 3,764 - 70,718 27,145
www.citycell.com ©2014 Pacific Bangladesh Telecom Limited, All Rights
Reserved
144,835 727,709 227,577
Week 36 Campaign
Availed
MDN
Recharge
Amount
Usage
Amount
Bonus
Disbursed
02 Sept -
08 Sept
Usage
Enhancement
Campaign
17,843
- 1,122,041 254,932
About to churn
Campaign 4,231 179,433 - 48,876
Inactive user
Campaign 5,041 - 111,248 35,740
179,433 1,233,289 339,548
• The total recharge amount for week 36(2nd
Sept – 8th
Sept) is BDT 179, 433 and on the previous week, i.e. on
week 35 (27th
Aug – 1st
Sep) the is BDT 144,835, the
recharge amount increased by BDT 34,598▲
• The total usage amount for week 36(2nd
Sept – 8th
Sept) is
1,233,289 and on the previous week, i.e. on week 35 (27th
Aug – 1st
Sep) the is 727,709, the usage amount increased
by 505,580 ▲
• The total amount of bonus disbursed for week 36(2nd
Sept
– 8th
Sept) is 339,548 and on the previous week, i.e. on
week 35 (27th
Aug – 1st
Sep) the is 227,577, the amount of
bonus disbursed increased by 1,11,971 ▲