2. 66th Annual
Meeting
I. The Year in Review
II. The Year Ahead
III. Harvey Cowell Business of the Year
Award
IV. Installation of Officers & Directors
V. Special Presentation by California
Chamber of Commerce
VI. Salute to Bill Paige
VII. Ten Best Visitor Questions
VIII.Adjourn
July 16, 2015
3. Annual
Meeting
The Year in Review
So long Wayne!
IRS
Executive Search
Marketing Conference
Hello Jim!
New Year’s Eve
Staff Retreat
National Travel & Tourism Week
WhateverUSA
Board Retreat
We also said so long to Elaine Vaughan and
Bon Voyage to Juliet Walters
2014-15
Catalina Island Chamber of
Commerce & Visitors Bureau
4. Annual
Meeting
The Year in Review
Marketing & PR
Advertising
Co-op program
Collateral
California Welcome Centers
Media Relations
Tradeshows
Database
Events
Websites
SEO/SEM
Social Media
Film Permits
Cruise Industry Relations
2014-15
Catalina Island Chamber of
Commerce & Visitors Bureau
5. Annual
Meeting
The Year in Review
Marketing & PR
2014-15
CatalinaChamber.com
The ever increasing
importance of mobile
devices from planning to
booking
73%
16%
11%
66%
22%
12%
53%35%
12%
2012-2013 2013-2014 2014-2015
Desktop MobileTablet
6. Annual
Meeting
The Year in Review
Budget & Finance
IRS Audit (2011)
Audited 2013-14 Financials
Copyright Settlement
Success Measures
Transient Occupancy Taxes
Occupancy
Admissions Taxes
Wharfage
Sales Tax
Cruise Passengers
Cross Channel Carriers
2014-15
Catalina Island Chamber of Commerce
& Visitors Bureau
Budget $1,532,889
• TOT $1,051,281
• Destination Marketing/Events
$1,480,789
*Unaudited
7. Annual
Meeting
The Year in Review
Contractors
Weblink (CMS Database)---RFP
Trinet (Websites)
Mix Marketing (Print Collateral)
Certified (Brochure & Video Distribution)
Xceptional Music (Concerts & New Years Eve)
EXL Media (Media Buying)
Renegade Racing (Triathlon)
Whistler Creative (Graphic Design)
Cruise Industry Liaison
2014-15
Catalina Island Chamber of
Commerce & Visitors Bureau
8. Annual
Meeting
The Year in Review
Staff & Board Retreats
Mission:
To attract visitors and advocate for commerce on
Catalina Island.
Vision/Goals:
Renovate Visitors Center
Visitor Services Hub
New Chart of Accounts
Expanded Committee Structure
More/improved events & group attraction
2014-15
Catalina Island Chamber of
Commerce & Visitors Bureau
9. WhateverUSAThe Year in Review
Events
7.3 million Facebook fans
7 Million total applications
1.7 Million applications from just the
Los Angeles DMA
44,000 Instagram images
1,365 millennial guests on the island
350 day trippers
2,000 locals @ $5.00
26 hotels, 6 barges, 0 waste
Diplo premier video
Snoop Dogg
Videos, TV Commercials, Adweek,
USA Today, Kentucky Gentleman
Uber Miles
10. Getting
Involved
The Year Ahead
Membership Drive
Volunteer Program
Visitor Guide Advertising
Banner Ads
Features & Coupons
Thursday Updates
Visitor Profile/Demographics
Committees
Membership, Nominating, Marketing, Events,
Budget, Bylaws
310.510.1520
info@catalinachamber.com
Committees
Volunteer
Visitor Comment Forms
Marketing opportunities
11. Annual
Meeting
The Year Ahead
RFPs
Job Descriptions/Duties
Auditors—August
Websites Mobil Optimization
New Year’s Eve tickets on sale
Mixers (Monthly)
Fixers (September)
Google
Business Tax/documentation
Shred Event
Catalina Island Chamber of
Commerce & Visitors Bureau
12. Nominees
1. Catalina Beverage Company
2. Catalina Film Festival
3. Catalina Diver Supply
4. US Bank (Gallery Space)
5. Catalina Auto & Bike
Rentals/Lloyds
Harvey Cowell, Business of the Year
Past Award Winner,
Catalina Island Vacation Rentals—
Denny Honsey & Jamie Hmielak
13. Nominees
1. Catalina Beverage Company
2. Catalina Film Festival
3. Catalina Diver Supply
4. US Bank (Gallery Space)
5. Catalina Auto & Bike
Rentals/Lloyds
Harvey Cowell Business of the Year
Catalina Beverage Co., Levent Alkibay
14. Installations
The Year Ahead
Outgoing Officers
Kevin Strege leaving Past Chair position
Slate of Incoming Directors
Bill Paige, Leo’s Drugstore, 2016
Buddy Wilson Jr. Catalina Business Enterprises, 2017
Chris Austin, Catalina Express, 2018
John Eric Hernandez, Catalina By Design, 2018
Mark Costello, Abe’s Liquor, 2018
Slate of Officers
John King, Chair
Bill Paige, Past Chair
Julie Bovay, Chair Elect
Dave Howell, Chief Financial Officer
Dave Stevenson, Marketing Chair
Per Bylaws:
Nominations from membership
sought in May.
Slates represent recommendations
from Nominating Committee.
Welcome by Bill Paige
Introduce Staff (several are out at check in table now)
Michelle Warner, Program Manager/Admin Assistant
Donna Harris, Marketing Director
Amelia Lincoln, Electronic Marketing and Events Manager
Samantha Prince, Visitor Center Manager
Carmen Chavez, Member Services & Information Specialist
Sandy Ferns, Information Specialist
Wendy Moffat-Nieto, Information Specialist, not here tonight
Chuck Liddell, Greeter
Carlos Martinez, Information Specialist, not here tonight
Acknowledge electeds and CM
Council Member Cinde Cassidy & City Manager Ben Harvey
Enjoy the slideshow until the program gets underway after dinner
Buffet will open at 6:30 and until then enjoy some cocktails and good company
Jim L
Ring Bell
Good Evening and thank you for joining us at the 66th Annual Meeting of the Catalina Island Chamber of Commerce & Visitors Bureau
It has been an exceptional year for the Chamber and Bureau, Wayne’s retirement, the Executive search, my arrival, an incredible New Year’s storm, and very successful NYE ball. We have also undertaken some organizational assessments like a staff retreat and a board retreat. We brought to Catalina Island its first celebration of National Travel & Tourism Week and then of course you all know a bit already about WhateverUSA, but we are going to tell you more.
First off we are going to tell you about some of our Marketing and PR efforts. Destination Marketing makes up the majority of our efforts and represents the majority of our budget in expenses.
Donna Harris is going to come up and share some of the highlights of the past fiscal year.
Donna Harris
Donna Harris
Jim L
So as I said earlier, it has been an eventful year. Some of the most important things for you to be aware of include…An IRS Audit on our 2011 earned revenue, for which we came out fine, completion of the audited financials, delayed by the IRS audit, Dealt with a settlement on a copyright challenge from a former vendor.
Some of the metrics by which we account for our success include …..
Total Visitor Driven revenues to the city ended at +18%
TOT Revenues – 25% increase
Admission Taxes – 43% increase
Harbor Use Fees – 21% increase
Sales Tax – 19% increase
Wharfage Fees - Cross Channel – 9% increase
Wharfage Fees – Cruise Chips – 5% increase
Cruise passengers slightly down due to fewer Mondays in first quarter and some cancellations due to weather
Cross channel carriers up about 7%
Jim L
Some highlights of the recent retreats include a much shorter and easier to recite Mission Statement and some clearly articulated goals……
WhateverUSA was an incredible success. When you look at the measures recently updated by Anheuser Busch representatives, you cannot help but be impressed, and the ongoing impact of television commercials and videos shot on the Island during the event will be huge as well. Here is the latest video….
Jim L
Remember to mention infomratin on table at back of room
Jim L
RFPs for CMS and PR
Harvey Cowell Business of the Year Award
The Harvey Cowell Business of the Year Award is given in honor of Harvey Cowell, one of 15 visionary businessmen who on June 2, 1949 founded the Avalon Catalina Island Chamber of Commerce. Harvey Cowell was the proprietor of Island Pharmacy, was a prominent leader of the Catalina Island business community, served as an Avalon City Council Member and Mayor, and remained active in the community until his death at the age of 98 in March 2011.
The Harvey Cowell Business of the Year Award was established to recognize an extraordinary contribution by a business to the furtherance of tourism to Avalon and Catalina Island.
This year, five businesses were nominated by business members of the Chamber. The nominated businesses are:
Catalina Beverage Company
Catalina Film Festival
Catalina Diver Supply
US Bank (Gallery Space)
Catalina Auto & Bike Rentals/Lloyds
A committee of the Chamber’s Board of Directors was appointed to review the nominations and select this year’s winner.
The recipient of the 2015 Harvey Cowell Business of the Year Award is _____________________________
Denny & Jaime
Invite Levent up to receive award.
Since Levent purchased Catalina Beverage, there have been considerable upgrades in equipment and operations. Levent took on the challenge by applying corporate expertise to the business. Wisely, upon his purchase of the company, he immediately began forming professional relationships with customers and business leaders. It is apparent he has a business plan designed to grow the business, providing enhanced service to Catalina Island. His capital investment, both immediate and anticipated, is indicative of his commitment to the company's success.
Recently, Levent, using his industry relationships, was vitally instrumental in procuring the Up For Whatever event to Catalina Island. Through Catalina Beverage, the City of Avalon received the many benefits afforded us by this phenomenal event. Businesses and residents alike will reap the marketing rewards this event will generate for months to come. Although there were many players to be credited with the success of Up or Whatever, Levent and Catalina Beverage were certainly in the forefront of the efforts.
Catalina Beverage exemplifies community support that benefits all of Catalina. Levent and his staff are deserving of this award.
Mention the earlier departure of Elaine Vaughan and Juliette Walters
Any past Chairs in the room, will you please stand? Please join me in thanking each of these folks for the gift of their time and talent to our organization and community.
Invite Cathy Mesch to podium
Closing comments by John King
About Bill Paige
Married to Sherrell, with 6 children, all boys. In addition to that he is owner of Leos pharmacy for the last 12 years and previously operated an independent pharmacy overtown. Currently is Rotary chairman of the board for the second time and has been the chair of the Chamber board in this incredible year of so much change. Please join me in thanking Bill for his service to the chamber as chair and for his upcoming year as past chair. Bill will you come up here please to accept a token of our appreciation?
Certificate for Bill
Gift for Bill
