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Appalachian Trail Communities


          ! The Trail
          ! A.T. Communities
          ! Sustainable Tourism in Unicoi
            County
Benton MacKaye
" a path interspersed with planned
  wilderness communities where
     people could go to renew
           themselves"
 " to seek respite from an increasingly industrialized,
                   urbanized society.
ATC



      Last year, more than 6,200
      volunteers contributed over 220,000
      hours to Trail maintenance projects.
Appalachian Trail Communities
Economic Impact of the
    A.T.
!2 million recreation visits annually
!$125 168 million annual spending
! $27 million spending in local
 communities
!626 jobs supported by trail-related
 tourism

 J.M. Bowker, S.J. Zarnoch, H. Ken Cordell USDA FS; Neelam Poudyal,
 Gary Green UGA; Matt Owens GA DNR. Presented as preliminary
 findings at 20th American Trails National Symposium in Chattanooga, TN,
 November 14-17, 2010
How the Trail Benefits Communities

Protecting Natural Resources:
vital habitat corridors, species diversity, ecosystem services that
citizens depend on such as watershed, air quality, foodsheds and even
medicine

Protecting Rural Character and Place:
ridgelines, river corridors, visual relief by framing neighborhoods in the
face of sprawl, preserving farmland (e.g. in PA)

Healthier lifestyles:
encouraging hiking, walking, jogging from a close location, positive life-
long exercise and experience, free!

Education:
citizen scientists, outdoor classrooms, experiential learning, teaching
stewardship

Enhanced quality of life for residents
Ecosystem
Management Restoration
  Employment opportunities for ecosystem
  management and monitoring,
  Increase the work force of communities to
  accomplish ecological restoration activities
  like non-native invasive species control,
  prescribed fire, timber stand
  improvements, and biomass thinning
  Job training opportunities for young adults
  Providing high quality experiential
  education
Appalachian Trail Community Benefits



 Media Support:
guidebooks, web mapping, etc..
 National Network
 Logo Usage and branding
 Signage
 Increased Recognition and Visibility
 Teacher Eligibility
 Increased Environmental Stewardship
Outcomes and Successes, example

Unicoi  County
Sustainable  Tourism  Initiative
Hiking  Trails  info
Festival
Increased  land  manager  
and  community  partnership
Asset Based Action Plans


1) Recreational activities at Rocky Fork
2) Programming showcasing the new TN Welcome
Center
3) Cultural Asset guidelines booklet
4) Commercial Services through beautification plan
5) Marketing plan for natural resources
Entrepreneurs Workshop


Regional economic analysis
Business planning
Financial Strategies and resources
Case studies
Unicoi Already Attracts Tourists

    3,600 Hikers visit Unicoi
  each year
    28,000 Boaters visit Unicoi
    50,000 Anglers live within an
   hour
  Many More
  ____________________________________________________
  TOURISM IMPACTS on UNICOI County:

  Local Taxes:                              Employment:                                          Local Taxes:
   $620,000                                   74 Jobs                                             $620,000

     Source:    Upper  Nolichucky  River  Watershed  Resource  Benefit  Study,  Equinox  Environmental  Consultation,  May  2005
2008 Tourist Expenditures
Selected TN & NC Counties

                     2008 Tourist Expenditures
    County / State
                            ($ million)
                                       Source:    TN  Dept.  of    Tourist  
Washington Co., TN   $197.37 million   Development  &  U.S.  Travel  
                                       Association;  NC  Dept.  of  
                                       Commerce,  Tourism  Division
Avery Co., NC        $89.76 million

Greene Co., TN       $71.83 million

Carter Co., TN       $31.27 million

Madison Co., NC      $29.26 million

Yancey Co., NC       $26.33 million

Mitchell Co., NC     $19.86 million

Unicoi Co., TN        $7.62 million
Economic Benefit Could Be Higher

!   Unicoi receives an estimated $12.1 M annual
    economic benefit from nature-based recreation
!   Economic Impact from Recreational Users in
    Unicoi Could Increase by 39%
!    With planning, promotion, and partnerships built from
    asset-mapping plans
!   With growing of Appalachian Trail Community Network
    (now 24 Communities) and
!   Growing destination packages to an national and
    international market of Voluntourists.

                Source: Upper Nolichucky River Watershed Resource Benefit
                                         Study
Julie Judkins, ATC
    jjudkins@appalachiantrail.org




The Mountains are calling, and I must go.
               John Muir
          Join the Journey

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Julie Judkins -Ecotourism Green Mondays 12-12-11

  • 1. Appalachian Trail Communities ! The Trail ! A.T. Communities ! Sustainable Tourism in Unicoi County
  • 2.
  • 4. " a path interspersed with planned wilderness communities where people could go to renew themselves" " to seek respite from an increasingly industrialized, urbanized society.
  • 5. ATC Last year, more than 6,200 volunteers contributed over 220,000 hours to Trail maintenance projects.
  • 7. Economic Impact of the A.T. !2 million recreation visits annually !$125 168 million annual spending ! $27 million spending in local communities !626 jobs supported by trail-related tourism J.M. Bowker, S.J. Zarnoch, H. Ken Cordell USDA FS; Neelam Poudyal, Gary Green UGA; Matt Owens GA DNR. Presented as preliminary findings at 20th American Trails National Symposium in Chattanooga, TN, November 14-17, 2010
  • 8. How the Trail Benefits Communities Protecting Natural Resources: vital habitat corridors, species diversity, ecosystem services that citizens depend on such as watershed, air quality, foodsheds and even medicine Protecting Rural Character and Place: ridgelines, river corridors, visual relief by framing neighborhoods in the face of sprawl, preserving farmland (e.g. in PA) Healthier lifestyles: encouraging hiking, walking, jogging from a close location, positive life- long exercise and experience, free! Education: citizen scientists, outdoor classrooms, experiential learning, teaching stewardship Enhanced quality of life for residents
  • 9. Ecosystem Management Restoration Employment opportunities for ecosystem management and monitoring, Increase the work force of communities to accomplish ecological restoration activities like non-native invasive species control, prescribed fire, timber stand improvements, and biomass thinning Job training opportunities for young adults Providing high quality experiential education
  • 10. Appalachian Trail Community Benefits Media Support: guidebooks, web mapping, etc.. National Network Logo Usage and branding Signage Increased Recognition and Visibility Teacher Eligibility Increased Environmental Stewardship
  • 11. Outcomes and Successes, example Unicoi  County Sustainable  Tourism  Initiative Hiking  Trails  info Festival Increased  land  manager   and  community  partnership
  • 12. Asset Based Action Plans 1) Recreational activities at Rocky Fork 2) Programming showcasing the new TN Welcome Center 3) Cultural Asset guidelines booklet 4) Commercial Services through beautification plan 5) Marketing plan for natural resources
  • 13. Entrepreneurs Workshop Regional economic analysis Business planning Financial Strategies and resources Case studies
  • 14. Unicoi Already Attracts Tourists 3,600 Hikers visit Unicoi each year 28,000 Boaters visit Unicoi 50,000 Anglers live within an hour Many More ____________________________________________________ TOURISM IMPACTS on UNICOI County: Local Taxes: Employment: Local Taxes: $620,000 74 Jobs $620,000 Source:    Upper  Nolichucky  River  Watershed  Resource  Benefit  Study,  Equinox  Environmental  Consultation,  May  2005
  • 15. 2008 Tourist Expenditures Selected TN & NC Counties 2008 Tourist Expenditures County / State ($ million) Source:    TN  Dept.  of    Tourist   Washington Co., TN $197.37 million Development  &  U.S.  Travel   Association;  NC  Dept.  of   Commerce,  Tourism  Division Avery Co., NC $89.76 million Greene Co., TN $71.83 million Carter Co., TN $31.27 million Madison Co., NC $29.26 million Yancey Co., NC $26.33 million Mitchell Co., NC $19.86 million Unicoi Co., TN $7.62 million
  • 16. Economic Benefit Could Be Higher ! Unicoi receives an estimated $12.1 M annual economic benefit from nature-based recreation ! Economic Impact from Recreational Users in Unicoi Could Increase by 39% ! With planning, promotion, and partnerships built from asset-mapping plans ! With growing of Appalachian Trail Community Network (now 24 Communities) and ! Growing destination packages to an national and international market of Voluntourists. Source: Upper Nolichucky River Watershed Resource Benefit Study
  • 17. Julie Judkins, ATC jjudkins@appalachiantrail.org The Mountains are calling, and I must go. John Muir Join the Journey