Julian Treasure #ogilvychange Lab Day

1. sound affects!

3. 9 million

4. unconscious

5. Physiological

6. Psychological

7. Cognitive

8. Open plan offices
productivity
➡66%
Banbury & Berry (1998)

9. Behavioural

10. Inappropriate
retail soundscapes
sales
➡28%
Milliman, 1982

12. Your brand is making sound
right now!

13. crossmodal effects

14. sight affects listening
Courtesy Prof Arnt Masø

15. sound affects
product satisfaction

16. super additivity

18. Soundscapes

19. appearance
experience

20. Generative
soundscape
Target: reduce stress
Retail sales
increased by 3-10%

22. 2012 audio branding award
GOLD

23. Generative
birdsong
Five star
bathrooms
Customer satisfaction
increased by 50%

24. Lancaster CA
70 loudspeakers
Restful soundscape
Crime fell
by 15%

25. good sound is good business

26. thank you
www.thesoundagency.com