This document proposes a communications strategy and campaign for a nutraceutical brand called JP Nutraceuticals. The strategy focuses on understanding consumers, developing a strong brand identity, increasing brand presence through packaging and promotions, and engaging in public relations efforts. Key elements include crafting a brand proposition focused on intelligence and lifestyle, designing a consistent brand identity, implementing consumer and corporate promotions, distributing product samples, and conducting a media relations campaign to educate audiences on JP Nutraceuticals' products and benefits. The goal is to positively position JP Nutraceuticals in the market and support the company's objectives through strategic, audience-focused communications.
10 Best Companies in Nutraceutical Market 2023V3 2.pdfinsightscare
In the latest edition of Insights care, we bring to your reference the 10 Best Companies in Nutraceutical Market 2023 that are bringing the natural touch to the Healthcare Industry with their safe and durable neutraceutical products.
10 Best Companies in Nutraceutical Market 2023V3 2.pdfinsightscare
In the latest edition of Insights care, we bring to your reference the 10 Best Companies in Nutraceutical Market 2023 that are bringing the natural touch to the Healthcare Industry with their safe and durable neutraceutical products.
10 Best Companies in Nutraceutical Market 2022.pdfinsightscare
Insights Care mapped the journey of prominent organizations that are reshaping the future of the healthcare industry through its latest edition, “10 Best Companies in Nutraceutical Market 2022.”
We are pleased to introduce ourselves as a Speciality food Ingredient, flavour & Speciality Nutraceutical Ingredient Distribution house based out of Mumbai, India, specialising in the distribution of ingredients to the Food, Beverage , Dairy , Bakery and Nutraceutical industries segment
We specialise in growing the market share for our Principals, by technical expertise and solution providing abilities. Our primary focus is on concept selling ensuring a longer product life cycle for our Principals, and also providing a niche to our clients, wherein, they are provided quality products through our focused distribution network in all regions of India. We have sales personnel present in Mumbai as well as New Delhi who focus on specific sectors mentioned above herein.
We are keen to be associated with your company for the distribution of your products in the Indian Market. To begin with we would like to Import a food Ingredient and Flavour & Speciality Nutraceutical Ingredient range from your company. We would like to have a long term Business association with your company. With our experience of more than a decade of Marketing Speciality food Ingredient & Speciality Nutraceutical ingredient in India, I am confident that with your support we can grow together in this market.
We are keen to be associated with your company for the supply of food ingredient, Flavour, Natural color, Emulsifier, Antioxidant, Preservative, DHA 40 % liquid, DHA powder, Vitamin E , Beta Carotenes, WPC 80 % , Whey protein, Soya protein Isolate, & Nutraceutical ingredient.
A brief about chemvera specialty chemical Pvt Ltd India is :-
As a Specialty food Ingredient, flavor & Specialty Nutraceutical Ingredient Distribution house based out of Mumbai, India,
specializing in the distribution of ingredients to the Food & Nutraceutical industries segment.
we are an authorized distributor of many food & nutraceutical ingredient manufacturing companies
Christie communications ncn_building your brand for growth july 2013Mike Dovbish
NCN and NCN Communications Partner Christie Communications present a free educational interactive conference call to provide results-oriented, actionable tools to most effectively build your brand for growth. Join us for dynamic, innovative, proven insights to engage your ecosystem and maximize growth from industry veteran Gillian Christie, Founder & CEO of Christie Communications, who has built iconic brands in the natural products industry and beyond for more than 30 years.
This program is designed for industry leaders and high growth companies with the goal of introducing new communication tools that achieve sales results, reduce marketing results and deepen your engagement with consumers, investors, retailers, brokers, suppliers and more.
Top 5 Influential Nutraceutical Leaders to Follow in 2022V2 3 (2).pdfinsightscare
In order to feature their mindboggling work, we at Insights Care came up with our special edition, “Top 5 Influential Nutraceutical Leaders to Follow in 2022”.
10 Best Companies in Nutraceutical Market 2022.pdfinsightscare
Insights Care mapped the journey of prominent organizations that are reshaping the future of the healthcare industry through its latest edition, “10 Best Companies in Nutraceutical Market 2022.”
We are pleased to introduce ourselves as a Speciality food Ingredient, flavour & Speciality Nutraceutical Ingredient Distribution house based out of Mumbai, India, specialising in the distribution of ingredients to the Food, Beverage , Dairy , Bakery and Nutraceutical industries segment
We specialise in growing the market share for our Principals, by technical expertise and solution providing abilities. Our primary focus is on concept selling ensuring a longer product life cycle for our Principals, and also providing a niche to our clients, wherein, they are provided quality products through our focused distribution network in all regions of India. We have sales personnel present in Mumbai as well as New Delhi who focus on specific sectors mentioned above herein.
We are keen to be associated with your company for the distribution of your products in the Indian Market. To begin with we would like to Import a food Ingredient and Flavour & Speciality Nutraceutical Ingredient range from your company. We would like to have a long term Business association with your company. With our experience of more than a decade of Marketing Speciality food Ingredient & Speciality Nutraceutical ingredient in India, I am confident that with your support we can grow together in this market.
We are keen to be associated with your company for the supply of food ingredient, Flavour, Natural color, Emulsifier, Antioxidant, Preservative, DHA 40 % liquid, DHA powder, Vitamin E , Beta Carotenes, WPC 80 % , Whey protein, Soya protein Isolate, & Nutraceutical ingredient.
A brief about chemvera specialty chemical Pvt Ltd India is :-
As a Specialty food Ingredient, flavor & Specialty Nutraceutical Ingredient Distribution house based out of Mumbai, India,
specializing in the distribution of ingredients to the Food & Nutraceutical industries segment.
we are an authorized distributor of many food & nutraceutical ingredient manufacturing companies
Christie communications ncn_building your brand for growth july 2013Mike Dovbish
NCN and NCN Communications Partner Christie Communications present a free educational interactive conference call to provide results-oriented, actionable tools to most effectively build your brand for growth. Join us for dynamic, innovative, proven insights to engage your ecosystem and maximize growth from industry veteran Gillian Christie, Founder & CEO of Christie Communications, who has built iconic brands in the natural products industry and beyond for more than 30 years.
This program is designed for industry leaders and high growth companies with the goal of introducing new communication tools that achieve sales results, reduce marketing results and deepen your engagement with consumers, investors, retailers, brokers, suppliers and more.
Top 5 Influential Nutraceutical Leaders to Follow in 2022V2 3 (2).pdfinsightscare
In order to feature their mindboggling work, we at Insights Care came up with our special edition, “Top 5 Influential Nutraceutical Leaders to Follow in 2022”.
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
Rasamanikya is a excellent preparation in the field of Rasashastra, it is used in various Kushtha Roga, Shwasa, Vicharchika, Bhagandara, Vatarakta, and Phiranga Roga. In this article Preparation& Comparative analytical profile for both Formulationon i.e Rasamanikya prepared by Kushmanda swarasa & Churnodhaka Shodita Haratala. The study aims to provide insights into the comparative efficacy and analytical aspects of these formulations for enhanced therapeutic outcomes.
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...Oleg Kshivets
Overall life span (LS) was 1671.7±1721.6 days and cumulative 5YS reached 62.4%, 10 years – 50.4%, 20 years – 44.6%. 94 LCP lived more than 5 years without cancer (LS=2958.6±1723.6 days), 22 – more than 10 years (LS=5571±1841.8 days). 67 LCP died because of LC (LS=471.9±344 days). AT significantly improved 5YS (68% vs. 53.7%) (P=0.028 by log-rank test). Cox modeling displayed that 5YS of LCP significantly depended on: N0-N12, T3-4, blood cell circuit, cell ratio factors (ratio between cancer cells-CC and blood cells subpopulations), LC cell dynamics, recalcification time, heparin tolerance, prothrombin index, protein, AT, procedure type (P=0.000-0.031). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and N0-12 (rank=1), thrombocytes/CC (rank=2), segmented neutrophils/CC (3), eosinophils/CC (4), erythrocytes/CC (5), healthy cells/CC (6), lymphocytes/CC (7), stick neutrophils/CC (8), leucocytes/CC (9), monocytes/CC (10). Correct prediction of 5YS was 100% by neural networks computing (error=0.000; area under ROC curve=1.0).
DISSERTATION on NEW DRUG DISCOVERY AND DEVELOPMENT STAGES OF DRUG DISCOVERYNEHA GUPTA
The process of drug discovery and development is a complex and multi-step endeavor aimed at bringing new pharmaceutical drugs to market. It begins with identifying and validating a biological target, such as a protein, gene, or RNA, that is associated with a disease. This step involves understanding the target's role in the disease and confirming that modulating it can have therapeutic effects. The next stage, hit identification, employs high-throughput screening (HTS) and other methods to find compounds that interact with the target. Computational techniques may also be used to identify potential hits from large compound libraries.
Following hit identification, the hits are optimized to improve their efficacy, selectivity, and pharmacokinetic properties, resulting in lead compounds. These leads undergo further refinement to enhance their potency, reduce toxicity, and improve drug-like characteristics, creating drug candidates suitable for preclinical testing. In the preclinical development phase, drug candidates are tested in vitro (in cell cultures) and in vivo (in animal models) to evaluate their safety, efficacy, pharmacokinetics, and pharmacodynamics. Toxicology studies are conducted to assess potential risks.
Before clinical trials can begin, an Investigational New Drug (IND) application must be submitted to regulatory authorities. This application includes data from preclinical studies and plans for clinical trials. Clinical development involves human trials in three phases: Phase I tests the drug's safety and dosage in a small group of healthy volunteers, Phase II assesses the drug's efficacy and side effects in a larger group of patients with the target disease, and Phase III confirms the drug's efficacy and monitors adverse reactions in a large population, often compared to existing treatments.
After successful clinical trials, a New Drug Application (NDA) is submitted to regulatory authorities for approval, including all data from preclinical and clinical studies, as well as proposed labeling and manufacturing information. Regulatory authorities then review the NDA to ensure the drug is safe, effective, and of high quality, potentially requiring additional studies. Finally, after a drug is approved and marketed, it undergoes post-marketing surveillance, which includes continuous monitoring for long-term safety and effectiveness, pharmacovigilance, and reporting of any adverse effects.
Here is the updated list of Top Best Ayurvedic medicine for Gas and Indigestion and those are Gas-O-Go Syp for Dyspepsia | Lavizyme Syrup for Acidity | Yumzyme Hepatoprotective Capsules etc
1. Intellectual property
Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Confidentiality
The contents of this proposal are strictly confidential between Brackets and the company to whom the proposal is addressed, and
may not be shared with any other party without Brackets permission.
2. [Every product has one great campaign in it]
Mike Wells
Only with openness, nosiness & excitement, is it possible to discover something new in a product or
a brand that nobody else has discovered yet. This is the material that great ideas are made of.
4. [Our understanding of the Nutraceutical industry]
Traditional Nutraceutical Non-Traditional Nutraceutical
Modern Nutraceuticals are available as forms of food, or
Traditionally, nutraceuticals came in a medicinal format such
included in foods or as whole food itself such as probiotic
as a capsule, tablet or powder in a prescribed dose
drinks and yogurt
Nutraceuticals can be classified on the basis of the beneficial ingredient and/or therapeutic benefit claimed
Ingredients Therapeutic Use
• Phytochemicals, • Bone & joint health • Immune system
• Antioxidants, carotenoids plant extracts
• Probiotics and prebiotics • Cancer risk reduction • Maternal & infant health
• Dairy-based ingredients
• Proteins, peptides, amino acids • Cardio health & diabetes • Respiratory health
• Fibers and carbohydrates
• Soy-based ingredients • Cognitive &mental function • Skin health
• Minerals
• Nutritional lipids and oils • Vitamins & premixes • Energy & endurance • Weight management
• Eye health
Vitamins and Minerals Food Supplement
5. [Drivers & Challenges]
Challenges
Lack of standardisation
Drivers
Increasing shift towards preventive therapies High pricing
Increase in Healthcare Spending Lack of awareness
Ageing population
Marketing and distribution challenges
Growth in pharma retail chain
Favorable pricing environment
6. [Trends]
Fortified Foods
Alternative
Foreign Tie-Ups
Medicine
Trends
7. [Building a strong OTC brand]
Understand the consumer
Change your own team’s mindset
Stand out with stand for
Create a holistic brand experience
9. Hello!
I am your customer.
Yes, a real person, a human being.
I have my needs and wants, to get through
the day, and to achieve what I must. But also
have my hopes, dreams and ambitions.
For too long you have treated me as a name
or number.
You group me into what you call a segment,
or sometimes just a mass market.
But I’m not prepare to tolerate that any
more.
I am me, don’t treat me like somebody else.
Customer Genius, Peter Fisk
13. [Genuine Interaction]
Changing perspective, seeing the situation through consumers’ eyes
Working around consumers’ drivers of demand Talking to directly to consumers, in
an accessible language
14. [Take them on a journey]
In the context of their world
With personalized information
Complexity made simple
15. [Empathy]
Being reassuring and comforting
Good visualization and good messaging
Focusing on the end benefit and minimizing the problem
32. [We call it Brandworld]
Holistic experience is built beyond packaging, as the packaging can’t
cover everything.
It starts with the Brand Idea and takes the consumer on a consistent
journey, where everything builds on and leads to the final benefit.
39. [Our approach]
A roadmap encompassing short,
medium and long-term goals
[Proposition]
What we are promising to the consumers
[Brand Identity & Presence]
Establish an identity that creates a long
term position within the category
[Public Relations]
Media Relations and updates on company
[Media Plan & Budget]
Communicate with them at times where we
can be a tool for intelligent living.
42. Intelligence
“the aggregate or global capacity of the individual to act purposefully, to think rationally, and
to deal effectively with his environment."
-David Wechsler, Psychologist and creator of the Wechsler Adult Intelligence Scale (WAIS)
"...goal-directed adaptive behavior."
-Robert Sternberg, Psychologist and Dean of Arts and Sciences at Tufts University
69. [Distribution]
Jeddah
Red Sea Mall 3 days
Mall of Arabia 3 days
Riyadh
Al Mamlaka 3 days
Faisaliya 3 days
Riyadh Gallery 3 days
Hayat Mall 3 days
Dammam
Al Rashid Mall 3 days
Dhahran Mall 3 days
73. [Key Messages]
JP Nutraceuticals has a positive
impact on your lifestyle
JP Nutraceuticals
JP Nutraceuticals JP Nutraceuticals
provides customized
provides high quality can have a positive
nutraceuticals that improve
nutraceuticals in association impact on the overall
your overall health
with the best in the field health of the community
and lifestyle
74. [Strategic Approach]
Objectives Strategies
To support JP Nutraceuticals Run internal , media & stakeholder’s audits to benchmark the JP
communications department to build the Nutraceuticals’ current status
foundation and prepare annual strategy to According to audits results, benchmark and set clear run
support the JP Nutraceuticals’s objectives communications objectives
Draft/prepare background collateral
Inform & educate the target audience on Build JP Nutraceuticals’s Brand identity by focusing key messages
JP Nutraceuticals, background and to tailored target audiences
products Development of all media and stakeholder documents
Build a media relations campaign to increase the information
flow and interaction with the media
Develop a long-lasting and positive Demonstrate best practice and its implementation within the
perception (image) of JP Nutraceuticals , business to key target audience through high profile activities
its products across target audience Establish brand presence in the Saudi online community
Protect JP Nutraceuticals reputation and Develop an issues management approach
act proactively should any issue arises to Provide ongoing monitoring & evaluate the program to maintain
prevent any potential crisis effective communications
Develop internal brand advocates
75. [Communications Campaign Timeline]
Media
Relations - Proactive
Message Reputation
development protection
Preparation Results
Evaluate, review,
Audits to refine
benchmark
Internal
communications
programme Stakeholder, CSR,
governmental engagement
programme
77. TV Press
Wireless
Direct Mail Email Magazines
Advertising
Loyalty
Competitions
Schemes
In store Event Cause
Promotions
POS Sponsorship Related
Content SMS/Mobile Sponsorship/
Creation Partnership
Online Advertorials/ Public
Advertising Expert CONSUMER Vouchers
Transportation
Editorial On Pack
Viral / WOM Email
Consumer
Online Consumer Lifestyle
Trade
Content Entertainment
Shows Member
Interviews
Schemes
Websites Product Placement (TV)
Radio Posters
Outdoor Ambient
Key : Awareness Conversations Experiental Personal
78. Activity 1 2 3 4 5 6 7 8 9 10 11 12 Totals
Brand Identity: Logo and Packaging (3
a a a a a a a a a a a a
packs/month)
Cost 11,400 11,400 11,400 11,400 11,400 11,400 11,400 11,400 11,400 11,400 11,400 11,400 136,800.00
BTL Materials ( Leaflets/ Brochure) a a a a a a a a a a a a
Cost 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 300,000.00
Website Development / Online
a a a a a a a a a a a a
marketing
Cost 50,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 380,000.00
Magazine Ads ( Lifestyle/ Business
a a a a a a a a a a a a
magazine)
Cost 120,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 780,000.00
Public Relations (Press releases,
interviews, press kit, press a a a a a a a a a a a a
conference, features
Cost 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 480,000.00
Press Ads ( Corporate) a a a a a a a a a a a a
Cost 100,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 650,000.00
Point of Sale (Stands,Posters, Window
a a a a a a a a a a a a
stickers, danglers, shelf talkers
Cost 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 300,000.00
Mall Booths a
Cost 200,000 200,000.00
Mall Mupi (240 faces/2 weeks) a
Cost 200,000 200,000.00
Tactical Unipole (8 faces) a
Cost 180,000 180,000.00
Radio Sponsorship ( MBC FM, - 1
a
month)
Cost 140,000 140,000.00
Market Research
Cost -
Direct Marketing & Email Shots a a a a a a a a a a a a
Cost -
TVC 30"/60" & TV Bumper 10"
Cost -
Events/Sponsorship
Cost -
Totals 1,091,400 241,400 241,400 241,400 241,400 241,400 241,400 241,400 241,400 241,400 241,400 241,400 3,746,800.00
% of Quarterly Budget 69 15 15 33 33 33 33 33 33 33 33 33
1,574,200 724,200 724,200 724,200