.           •


        .

            •

    .
‫تــقديرات‬          ‫عـدد السـكـان‬       ‫معدل النمو الـسكاني‬        ‫العام‬
                             ‫(نـسمة)‬
                    ‫796569‬                                        ‫3141 هـ‬
                   ‫8614931‬                        ‫5.2‬             ‫5241 هـ‬
‫0000861‬                                                           ‫5341 هـ‬
‫0000053‬                                           ‫8.2‬             ‫0541 هـ‬


                          ‫0541‬
‫الحد األدنى لــألراضي‬       ‫الزيادة السكــانية المتوقعــة‬             ‫الفترة‬
     ‫4477 هــكـتـار‬                     ‫590473 نــسمـة‬      ‫5241 / 5341 هـ‬
   ‫47961 هــكـتـار‬                      ‫000028 نــسمـة‬      ‫5241 / 0541 هـ‬
10%
             1%                                    R eligious

                                                   L eis ure/S hopping

25%                                          46%
                                                   V is iting
                                                   F riends /R elatives
                                                   B us ines s

                                                   Health R elated

                13%                                O ther
                                       5%


 Source: international visitor survey 2007
.2005                2        •
       1.5           .           70
       )Time Share                (

.                                 •

                                  •
                             .
•

     •


66   •
.)   (

             :Teaser Campaign

                 .

            :Reveal Campaign
     .

         :Awareness Campaign
           )       (

                     ...
                           .
•

                    •




          .4

.2             .3


     .1
.9




          .4

.2             .3


     .1
.9




          .4

.2             .3


     .1
.9




          .4
                    :   .1
.2             .3       .2
                    :   .3
     .1
.9




          .4

               .3
.2                  .   •
                        •
     .1
.9




          .4

           .3   •
.2                  •
                •   •
     .1
.9




              .4

•   .2             .3
•
•        .1
.9




          .4

.2             .3


     .1
.9




          .4

.2         .3


     .1
.9




           .4


.2              .3



     .1
The concept behind
this direction is the
masar and what it
means to every
person. This road will
not only make your
path to makkah
easier, it will make
your way to get close
to Allah easier.
It will make the
emotions and the
feelings you feel
associated with
Makkah easier.

The mood and colors
used resemble the
emotions associated
with Makkah.
We create the path that
takes you to the ultimate
final destination in ease,
simplicity, and comfort. It
is not just the road it is
the whole experience.

   Which leads us to:
     “‫"مــسارك يــسر‬
Teaser Ad
Reveal Ad
Magazine Ad
Outdoor
Online Ad
Makkah is the sacred
place which is known by
it's purity and peace
People come to Makkah
from all around the world
in a spiritual status and
full of emotions
King AbdulAziz road is the
path that will preserve those
spiritual feelings by all the
services included in the project
that will serve the visitors of Al-
Haram
in other words we can
say that this project will
elevate your trip to and
from Al-Haram
The colors are inspired
from the sky at the dawn
time which gives the
feeling of a new beginning
and the birth of a bright
future.
Which leads us to:
   "‫"سمـا الدرب‬
Teaser Ad
 Outdoor
Reveal Ad
 Outdoor
Newspaper Jacket
Press Ad
 Reveal
Online Ad
King abdul aziz road   makkah 2
King abdul aziz road   makkah 2

King abdul aziz road makkah 2

  • 4.
    . • . • .
  • 5.
    ‫تــقديرات‬ ‫عـدد السـكـان‬ ‫معدل النمو الـسكاني‬ ‫العام‬ ‫(نـسمة)‬ ‫796569‬ ‫3141 هـ‬ ‫8614931‬ ‫5.2‬ ‫5241 هـ‬ ‫0000861‬ ‫5341 هـ‬ ‫0000053‬ ‫8.2‬ ‫0541 هـ‬ ‫0541‬ ‫الحد األدنى لــألراضي‬ ‫الزيادة السكــانية المتوقعــة‬ ‫الفترة‬ ‫4477 هــكـتـار‬ ‫590473 نــسمـة‬ ‫5241 / 5341 هـ‬ ‫47961 هــكـتـار‬ ‫000028 نــسمـة‬ ‫5241 / 0541 هـ‬
  • 6.
    10% 1% R eligious L eis ure/S hopping 25% 46% V is iting F riends /R elatives B us ines s Health R elated 13% O ther 5% Source: international visitor survey 2007
  • 8.
    .2005 2 • 1.5 . 70 )Time Share ( . • • .
  • 9.
    • 66 •
  • 10.
    .) ( :Teaser Campaign . :Reveal Campaign . :Awareness Campaign ) ( ... .
  • 12.
    • .4 .2 .3 .1
  • 13.
    .9 .4 .2 .3 .1
  • 14.
    .9 .4 .2 .3 .1
  • 15.
    .9 .4 : .1 .2 .3 .2 : .3 .1
  • 16.
    .9 .4 .3 .2 . • • .1
  • 17.
    .9 .4 .3 • .2 • • • .1
  • 18.
    .9 .4 • .2 .3 • • .1
  • 19.
    .9 .4 .2 .3 .1
  • 20.
    .9 .4 .2 .3 .1
  • 21.
    .9 .4 .2 .3 .1
  • 24.
    The concept behind thisdirection is the masar and what it means to every person. This road will not only make your path to makkah easier, it will make your way to get close to Allah easier.
  • 25.
    It will makethe emotions and the feelings you feel associated with Makkah easier. The mood and colors used resemble the emotions associated with Makkah.
  • 26.
    We create thepath that takes you to the ultimate final destination in ease, simplicity, and comfort. It is not just the road it is the whole experience. Which leads us to: “‫"مــسارك يــسر‬
  • 27.
  • 29.
  • 31.
  • 35.
  • 37.
  • 40.
    Makkah is thesacred place which is known by it's purity and peace
  • 41.
    People come toMakkah from all around the world in a spiritual status and full of emotions
  • 42.
    King AbdulAziz roadis the path that will preserve those spiritual feelings by all the services included in the project that will serve the visitors of Al- Haram
  • 43.
    in other wordswe can say that this project will elevate your trip to and from Al-Haram
  • 44.
    The colors areinspired from the sky at the dawn time which gives the feeling of a new beginning and the birth of a bright future.
  • 45.
    Which leads usto: "‫"سمـا الدرب‬
  • 46.
  • 48.
  • 50.
  • 52.
  • 56.