SnapCheck is a mobile app that enables you to impulsively identify and purchase a garment or accessory that you see in real life.

1. SnapCheckFrom street inspiration to your closet

2. All the world is your runway
SnapCheckis a mobile app that enables you to impulsively identifyand purchasea garment or accessory that you see in real life.
Women are much more driven to buy fashion they see in their everyday life than what they see in magazines. SnapCheckis for those times when you somebody wearing the perfect thing and you just have to have it.
The customer tends to be 18-24 years old, highly social, and fashion forward.
overview

3. market
A wide open space
There are a wide range of fashion and shopping apps on the market, but all of them leave some critical aspect of the overall experience out.
The Sartorialist
The street fashion blog doesn’t gives you a way to capture or purchase.
Google Goggles
The visual search app doesn’t give you a way to
share and save images.
PayPal
The payment app is separate from the overall purchase experience.

4. use case
Quick street captures
People-watching on crowded streets doesn’t always make for the best conditions.
You’ve got to act quickly, be discreet, and watch where you’re going.
Where’d she get that bag? I’ve got to have it!
The picture will be most likely taken while moving, and in a public space.
To address these challenges, 3D intelligence will be applied to pictures taken at awkward angles to identify objects.

5. framework
3 stages to the experience
There are 3 unique parts of the overall UX, with different user needs in each stage. The magic of SnapCheckis that it rolls all 3 experiences together in a way that feels seamless.
discover
purchase
$
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CAMERA APP
VISUAL SEARCH
INTEGRATED WALLET

6. UX Sketch
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$
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Rough overview

7. end
to
end
MOMENT OF
AWARENESS
ITEM SHIPS
TO USER
LAUNCH
SNAPCHECK CAMERA
TAKE
PICTURE
SAVE TO
ALBUMS
SHARE TO
1STAND 3RD
PARTY APPS
LAUNCHES IMAGE RECOGNITION ENGINE (default)
SEARCH
RESULTS
GALLERY
SELECT FOR
PURCHASE DETAIL
SAVE FOR LATER
IMPORTS VENDOR INFORMATION AND SAVED PAYMENT SETTINGS
(backend integration)
CONFIRM PURCHASE
INFORMATION
ONE-CLICK VERIFICATION
SEARCH FOR
A MATCH

8. mock up
Point of differentiation
The fully integrated payment and vendor information make the experience seamless.

9. Joyce Choujoyceschou@gmail.com
thank you