Journey Web 1.0 to 2.0 Nitin Kadam

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Web 2.0 refers to second-generation internet-based services that emphasize online collaboration, sharing, and user-generated content among users. It is a business revolution caused by the move to the internet as a platform and an attempt to understand the rules for success on that new platform. Key aspects of Web 2.0 include user-generated content, rich interactive interfaces, participation and sharing of information.

Technology Business

Nitin Kadam
Thursday, September 17, 2009 2 (nikadam@cisco.com)

Web 2.0, refers to a supposed second
generation of Internet-based services
that emphasize online collaboration and
sharing among users.

Web 2.0 is the business revolution in
the computer industry caused
by the move to the Internet as
platform, and an attempt to
understand the rules for success on
that new platform.
– Tim O’Reilly
Nitin Kadam
Thursday, September 17, 2009 3 (nikadam@cisco.com)

…[web2.0 is a] philosophy of mutually maximizing collective intelligence
and added value for each participant by formalized and dynamic
information sharing and creation
…[web2.0 is an] idea in people's heads rather than a reality it’s actually an
idea that the reciprocity between the user and the provider is what's
emphasized in other words, genuine interactivity… simply because
people can upload as well as download

Nitin Kadam
Thursday, September 17, 2009 4 (nikadam@cisco.com)

Nitin Kadam
Thursday, September 17, 2009 5 (nikadam@cisco.com)

Put your
information-source things
(access info) online

information-source Add new
(access info) content

information-source Share your things
(access info)

information-source Control the info
(access info)

information- Suming up
source (access
info)

informatio
n-source Read-Write Web
(access
info)

informati
on-source
Access to info
(access
info)

Nitin Kadam
Thursday, September 17, 2009 6 (nikadam@cisco.com)

 just a buzzword?
 a new perspective to harness the potential of a web application to the
fullest
 a means of transformation
 a catalyst for the next internet boom
 some distinctive characteristics that sets it apart from web 1.0 (the
traditional web)

Nitin Kadam
Thursday, September 17, 2009 7 (nikadam@cisco.com)

 a specification
 technology
 a new markup language
 standard
 a standard definition acceptable to everyone
 a clearly defined boundary

Nitin Kadam
Thursday, September 17, 2009 8 (nikadam@cisco.com)

Nitin Kadam
Thursday, September 17, 2009 9 (nikadam@cisco.com)

Nitin Kadam
Thursday, September 17, 2009 10 (nikadam@cisco.com)

Nitin Kadam
Thursday, September 17, 2009 11 (nikadam@cisco.com)

Nitin Kadam
Thursday, September 17, 2009 12 (nikadam@cisco.com)

Nitin Kadam
Thursday, September 17, 2009 13 (nikadam@cisco.com)

Nitin Kadam
Thursday, September 17, 2009 14 (nikadam@cisco.com)

Nitin Kadam
Thursday, September 17, 2009 15 (nikadam@cisco.com)

Nitin Kadam
Thursday, September 17, 2009 16 (nikadam@cisco.com)

Nitin Kadam
Thursday, September 17, 2009 17 (nikadam@cisco.com)

• Applications used entirely through a Web browser (access info)

• Users own the data on the site and exercise control (manage info)

• Users are encouraged to add value (create info)

• Some social-networking aspects are included (participate)

• A rich, interactive, user-friendly interface (easy to use)

Nitin Kadam
Thursday, September 17, 2009 18 (nikadam@cisco.com)

Web-as-information-source VS web-as-participation-platform

• view • make
access • read create • produce
info
• handle
manage • supervise

• encourage
promote • designate

• view
access • read

Access to info (generated by institutions or by other users)
Add new content (e.g. knowledge, opinions or experience)
Share your things (e.g. photos, videos, writings)
Control the info (delete, promote, correct or complete)
Summing up (vote the best places to travel or interesting scientific papers)
Put your things online (tasks, meetings, gift lists or a list of books)
Nitin Kadam
Thursday, September 17, 2009 19 (nikadam@cisco.com)

Nitin Kadam
Thursday, September 17, 2009 20 (nikadam@cisco.com)

Nitin Kadam
Thursday, September 17, 2009 22 (nikadam@cisco.com)

Nitin Kadam
Thursday, September 17, 2009 23 (nikadam@cisco.com)

Nitin Kadam
Thursday, September 17, 2009 24 (nikadam@cisco.com)

Nitin Kadam
Thursday, September 17, 2009 25 (nikadam@cisco.com)

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Journey Web 1.0 to 2.0 Nitin Kadam

2. Nitin Kadam Thursday, September 17, 2009 2 (nikadam@cisco.com)

3. Web 2.0, refers to a supposed second generation of Internet-based services that emphasize online collaboration and sharing among users. Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform. – Tim O’Reilly Nitin Kadam Thursday, September 17, 2009 3 (nikadam@cisco.com)

4. …[web2.0 is a] philosophy of mutually maximizing collective intelligence and added value for each participant by formalized and dynamic information sharing and creation …[web2.0 is an] idea in people's heads rather than a reality it’s actually an idea that the reciprocity between the user and the provider is what's emphasized in other words, genuine interactivity… simply because people can upload as well as download Nitin Kadam Thursday, September 17, 2009 4 (nikadam@cisco.com)

5. Nitin Kadam Thursday, September 17, 2009 5 (nikadam@cisco.com)

6. Put your information-source things (access info) online information-source Add new (access info) content information-source Share your things (access info) information-source Control the info (access info) information- Suming up source (access info) informatio n-source Read-Write Web (access info) informati on-source Access to info (access info) Nitin Kadam Thursday, September 17, 2009 6 (nikadam@cisco.com)

7.  just a buzzword?  a new perspective to harness the potential of a web application to the fullest  a means of transformation  a catalyst for the next internet boom  some distinctive characteristics that sets it apart from web 1.0 (the traditional web) Nitin Kadam Thursday, September 17, 2009 7 (nikadam@cisco.com)

8.  a specification  technology  a new markup language  standard  a standard definition acceptable to everyone  a clearly defined boundary Nitin Kadam Thursday, September 17, 2009 8 (nikadam@cisco.com)

9. Nitin Kadam Thursday, September 17, 2009 9 (nikadam@cisco.com)

10. Nitin Kadam Thursday, September 17, 2009 10 (nikadam@cisco.com)

11. Nitin Kadam Thursday, September 17, 2009 11 (nikadam@cisco.com)

12. Nitin Kadam Thursday, September 17, 2009 12 (nikadam@cisco.com)

13. Nitin Kadam Thursday, September 17, 2009 13 (nikadam@cisco.com)

14. Nitin Kadam Thursday, September 17, 2009 14 (nikadam@cisco.com)

15. Nitin Kadam Thursday, September 17, 2009 15 (nikadam@cisco.com)

16. Nitin Kadam Thursday, September 17, 2009 16 (nikadam@cisco.com)

17. Nitin Kadam Thursday, September 17, 2009 17 (nikadam@cisco.com)

18. • Applications used entirely through a Web browser (access info) • Users own the data on the site and exercise control (manage info) • Users are encouraged to add value (create info) • Some social-networking aspects are included (participate) • A rich, interactive, user-friendly interface (easy to use) Nitin Kadam Thursday, September 17, 2009 18 (nikadam@cisco.com)

19. Web-as-information-source VS web-as-participation-platform • view • make access • read create • produce info • handle manage • supervise • encourage promote • designate • view access • read Access to info (generated by institutions or by other users) Add new content (e.g. knowledge, opinions or experience) Share your things (e.g. photos, videos, writings) Control the info (delete, promote, correct or complete) Summing up (vote the best places to travel or interesting scientific papers) Put your things online (tasks, meetings, gift lists or a list of books) Nitin Kadam Thursday, September 17, 2009 19 (nikadam@cisco.com)

20. Nitin Kadam Thursday, September 17, 2009 20 (nikadam@cisco.com)

21. User generated Contents: Text, Images, Audio, Video, Interactive Media, Virtual Architecture Opinions: Links, Clicks, Tagging, Ratings, Social Bookmarking Technologies: XML, APIs, AJAX, Ruby on Rails, Appears to use moo.fx (js library), Blogline blogroll Recombination: Mashups, Microformats Remixing, Aggregation, Embedding, The Long Tail Collaboration Filtering: Ranking, Profile correlation Structures: Folksonomies, Tag Clouds, Virtual Worlds Syndication: Appears to use RSS Nitin Kadam Thursday, September 17, 2009 21 (nikadam@cisco.com)

22. Nitin Kadam Thursday, September 17, 2009 22 (nikadam@cisco.com)

23. Nitin Kadam Thursday, September 17, 2009 23 (nikadam@cisco.com)

24. Nitin Kadam Thursday, September 17, 2009 24 (nikadam@cisco.com)

25. Nitin Kadam Thursday, September 17, 2009 25 (nikadam@cisco.com)

Journey Web 1.0 to 2.0 Nitin Kadam

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Journey Web 1.0 to 2.0 Nitin Kadam