The MindBrush Mission aims to help people discover their hidden happiness and introduce them to the greatness of gratitude. They believe that making a daily practice of feeling grateful consciously attracts blessings and allows one to acknowledge simple miracles in life. Their mission also includes helping people appreciate how privileged they are to live in the current era with significant access to technology, education, and a voice through social media. The journal contains guidance on developing gratitude through daily prompts and activities over 66 days to form the habit, as well as background information on gratitude and tips for maintaining a grateful mindset.