Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Reporting workshop - e-Strategy marketing and training event, University of Pretoria


Published on

Published in: Business, Technology
  • Be the first to comment

Social Reporting workshop - e-Strategy marketing and training event, University of Pretoria

  1. 1. Social ReportingA workshope-Strategy marketing & training event, University of Pretoria5 September 2012Elmi BesterManager: CSIR Knowledge Commons
  2. 2. Agenda• What is Social Reporting?• Case study : 11th Southern African Online Information Meeting, June 2012 - #SAOIM• Why Social Reporting as a focus• Social Reporting in practice• Case study 2• Convening social reporting• Crafting our social reporting plans
  3. 3. What is Social Reporting? (1)• Social reporting is an emerging role, a set of skills, and a philosophy around how to mix journalism, facilitation and social media to help people develop conversations and stories for collaboration. David Wilcox & Bev Trayner• Social reporting is where a group of participants at an event interactively and jointly contribute to some form of reporting, in text, photos, images or video.• It allows to share in real time photos, videos, PowerPoint presentations, summaries, comments.
  4. 4. What is Social Reporting? (2)• Adds to the "official" documentation a rich mix of stories and conversations• The “social report” is made accessible, usually online, as soon as possible, sometimes as a half-product. This allows others to join in, to extend, to adjust or remix• Has a human voice and a philosophy of inclusion and empowerment• Interactive and collaborative• Anyone, and/or a dedicated teamWhat is Social Reporting, Nancy White
  5. 5. Social Reporting as an umbrella practice
  6. 6. Case study 1: 11th Southern African OnlineInformation Meeting - #SAOIM (1)• Why? - Contribute to the advocacy of the profession - Create a narrative report of the event - Increase onsite engagement - Capacity building and training (• Outcomes - Chronicles of the 11th #SAOIM ( - Tweets, Re-tweets and Repliest at the 11th #SAOIM ( - TheSAOUGTube, Flickr, Picasa - Vibrant energy, more active engagement, more voices and reflections - Off-site line of sight• 14 volunteers, 8 guest bloggers
  7. 7. Case study 1: 11th Southern African OnlineInformation Meeting - #SAOIM (2)• Lessons learned - Intensive – one person cannot tweet and blog every session - Not everyone share in the same way – richness, diversity - Connectivity! - Practice before the time – including video interviews, using Storify to curate tweets - More guest bloggers than expected - So important to articulate why you are doing this, and the expected outcomes - Once off initiative – plan for next cycles • E.g. a Blog Club to encourage ongoing participation and sharing - New connections with other Tweeters, bloggers - Allow for experimentation, e.g. Storify - People get busy once they are back at the office – collect contributions during the conference, or soon after - After-hours work is essential - Other lessons?
  8. 8. Why Social Reporting as a focus? The Atlas of New Librarianship R.David Lankes
  9. 9. Technology stewardship
  10. 10. Technology stewards…
  11. 11. Case study 2: Transition network• 12 bloggers to tell their initiatives story from the front-line, on line, over a three month period (text & video) - capture the story of a people navigating their way through Transition and creating a new community culture - to show and record what is really happening in Transition towns - the blog began to act as a record - the work of other groups, a feedback mechanism, as continuity and as a friendly and intelligent way to celebrate and disseminate Transition.• A community blog. “It’s not just a Me record, it’s a We record.”• Allowing diversity - the ability to listen to twelve different voices, not just ones own• Collaborative and empathic, created by people within the experience rather than by commentators from the outside• Maintain momentum• "Learning, community building, building & extending conversations, documenting and weaving voices… " (Josien Kapma)
  12. 12. More case studies• See• You are welcome to contribute case studies and other material, such as - - Variant: Stackathon / -• Also referred to as “narrating your work”, ‘working out loud” - Read more about it:
  13. 13. Another example
  14. 14. Another example: Social Reporting on Extended conversationsYammer  extended conversation
  15. 15. Lets get to the action!• Tweeting• Yammering • Buddy groups• Blogging (live, reflective)• Video-ing ACT PLAN• Photo-journalingDiscuss- Curation (Tweetdocs, Storify)- Analytics (Tweet Reports) CHECK DO- Facebook- Audio
  16. 16. Convening Social Reporting• Create the space, opportunity, process• Coaching and encouragement• Director and weaver Step 1: Define the roles and strategy of the social reporting team Step 2: The social reporters get to work Step 3: Pre-event activities Step 4: (Onsite) social reporting Step 5: Post-event stuff/ Behind the scenesFrom: How can I organise social reporting from events?by Antonella Pastore 17 March 2011
  17. 17. Crafting our social reporting plans… Convene in work groups Identify potential assignments – remember it must be ‘we’ “Why” Process and platforms How will you enact your plan? What is your commitment?
  18. 18. Some theory slides…• and-relevant-the-potential-of-social-reporting- as-a-catalyst-to-nurture-adoption-of-social- software-in-a-research-organisation
  19. 19. Participatory culture • Interactivity as an affordance of technology  participation as an affordance of culture – Being literate = what it is like to contribute own expertise to a process that involves many intelligences • Define participatory culture as one: – With relatively low barriers to artistic expression and engagement – With strong support for creating and sharing one’s creations with others – With some type of informal mentorship whereby what is known by the most experienced is passed along to novices – Where members believe that their contributions matter – Where members feel some degree of social connection with one another From: Confronting the Challenges of Participatory Culture , Jenkins et al.S
  20. 20. Social learning, learning about & practicing to do Invent & notice useful ways of using tools Researching Your Own Practice: The Discipline of Noticing John Mason , 2002Social reporting: Shared experience affords shared reflection; focused exposure to possibilities and dynamics.