This summary provides the high-level information about the candidate in 3 sentences: Joo Li Su introduces herself as a communication designer who has recently graduated and is looking for opportunities to apply her design and problem-solving skills while meeting company goals and objectives. Through her studies in communication design, she navigates visual communication through in-depth research, analysis and history to find effective solutions. She sees the role of a communication designer as a storyteller who creates experiences for audiences.

1. JOOLI SU

2. My name is Joo Li Su and I am a Communication Designer.
A freshly graduate looking for opportunities to utilize and hone her skills as
an effective designer and problem solver while complying to the company’s
goals and objectives. Through my studies as a communication designer,
I navigate visual communication with in-depth research, analysis and
history to find the right approach and solution.
A communication designer is the a story teller and creates experience for
the audience.
Hello!

3. Contents
Publication Craft 4
Packaging Elixir Gin 6
Packaging Millieu 8
Promotional Item i-Tones 10
Packaging Gout 12
Publication Little Spines 14
Promotional Item Clue In 16
Promotional Item Self Promo 18
Publication Voir 20
Typography Fedra Family 22
Brand Identity Paper Box 24
Packaging Maison Madagor 26
Web Design Philosophy 28

4. 4 PUBLICATION

5. Craft
This is a publication for Craft Victoria’s
annual report. The simplicity reflect the
exhibition space of Craft.

6. 6
Elixir Gin
Elixir Gin is a newly establish brand of
gin that is catered for the upper class
contemporary young professionals.
PACKAGING

8. 8
Milleu
Brief was to design a new boutique line
of bathroom amenities for The Prince
Hotel in St. Kilda. Incorporating the
Art Deco style of the hotel on to the
packaging of the products.
PACKAGING

10. 10 PROMOTIONAL ITEM

11. i-Tones
This is a promotional item for the
new range of papers called I-Tones by
Raleigh Papers.

12. 12
Gout
Gout is a range of food enhancer that
incorporates both the sense of touch
and taste onto it’s package.
PACKAGING

14. 14 PUBLICATION

15. Little Spines
This is a publication work done for the
RMIT Creative Writing students for their
yearly anthology.

16. 16 PROMOTIONAL ITEM

17. Clued in
These are postcard sized flash cards on
different topics in design. The design of
each card reflects on the topic.

18. 18 SELF PROMOTION
Self Promo
A self promotional item for myself that
would be sent to studios as a personal
mark in the industry.

20. 20
Voir
Voir is a magazine market towards
younger female audiences and talks
about the Parisian lifestyle.
PUBLICATION

22. 22 TYPOGRAPHY

23. Fedra Family
This is a typographic project to explore
the Fedra typeface. It is a short
publication on the characteristics of the
different weights in the family.

24. 24
Paper Box
Paper Box is a brand identity project
for a food truck company specialising in
Taiwanese street food.
BRAND IDENTITY

26. 26
Maison Madagor
Masison Madagor is brand of spice
that originates for Morocco. The key
elements of Moroccan style is used for
a more authentic feel.
PACKAGING

28. 28
Philosophy
This is a web designing job for
Officeworks Philosophy range. The brief
was to redesign a new page for the
range as well as a mobile version.
WEB DESIGN

29. New Arrivals All Product Collection GalleryCatagories
Philosophy Cloth Square Pen Cup Red
PHFB5367RD
Personalise your working environment with this energy
inspiring range of Philosophy 'Scarlet Red' desk accessories,
stationery, filing and storage solutions.
Product Details
Brand: Philosophy
Colour: Red
Quantity: Each
Dimensions (WDH): 80 (W) X 80 (L) X 115 (H) Mm
Weight: 0.15
Material: Cloth
Features
Dimensions: 80 (W) x 80 (L) x 115 (H) mm
Fits all styles of pens and office supplies
Ideal for Office, Home and School
Quantity $6.95Add to cart1
Collection > Red > Philosophy Cloth Square Cup Red
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New Arrivals All Product Collection GalleryCatagories
Philosophy Cloth Square Pen Cup Red
$6.95
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Red Collection
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Philosophy Cloth Document Tray
PHFB5323BK
$11.95 Add to cart
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30. THANK YOU