Shopping is not about buying. It's about trying and experiencing new products. Forget sales figures, invest in experience!
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Fabrique is an international design firm from the
Netherlands, with a strong client base across Europe.
We help brands develop vision and strategy, branding
and innovation.
Hi there!
3. In this keynote, I would like to annotate the power
and importance of context. At Fabrique, we get
inspired by context and use learnings in our design
process.
Context is key
4. RETAIL GIVES US ENERGY
Here are some projects we’ve been working on…
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8. Shopping is a form of recreation. Dutch city centres
are changing since many shops go bankrupt. Shops
need to innovate and we like to sparkle your
creativeness.
We love our city centre!
10. VS.
We often tend to put stores and webshops against
each other. The truth is, both can’t survive without
each other. Offline benefits can’t be translated to
online and visa versa.
The battle
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The Dutch government is developing policies to save
the Dutch city centres by reducing rents and
initiating partnerships. A lovely initiative but it’s not
the store, but store concept that needs no innovate.
It’s not the shop but…
12. THE CHALLENGE
How do we merge off- and online shopping and create a1+1=3 effect?
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16. STORY
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Story is a shop in New York that changes every 4 till 8
weeks from theme. With every theme comes a totally
different store concept and product catalogue.
Every 4 till 8 weeks a different story
21. CLUB MONACO
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Club Monaco has a brilliant flagship store in New
York were people can read, drink coffee and shop.
This removes the tension from shopping and
focusses on relaxation and comfort.
Feel at home
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TWO WORLDS
A store that feels like a living room Clear and simple webshop that is… Despite the store, conversion-minded
26. APPLE STORE
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Ron Johnson, one of the founders and creators of the
Apple Store concept were very clear about the
intention. This isn’t a store, it’s an event at which
your creativeness is sparkled and you can experience
Apple products.
It’s not a store, it’s an event!
31. FLINDERS
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Flinders is a Dutch design store that offers their
products via a store, webshop and café. The last one
is interesting. It’s a quite popular café in Amsterdam
were you sit on stuff you can buy!
Store, webshop and cafe
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Shopping mall Hoog Catharijne wanted to reach a
different target group. They had troubles reaching
them and partnered up with a television show called
Gamekings from Blammo Media.
Game pop-up store
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Context = key
In order to reach the right target groups its
important to immerse in their environment and
map their context. Interested in how we do this
at Fabrique?
!
Just send a mail to joel@fabrique.nl