Jono Alderson — Using Schema to Boost E-A-T

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These slides were presented at the SEMrush webinar "4 Hours of E-A-T | Using Schema to Boost E-A-T". Video replay and transcript are available at https://www.semrush.com/webinars/4-hours-of-e-a-t-or-using-schema-to-boost-e-a-t/

Marketing

@jonoalderson
Using Schema to Boost E-A-T

@jonoalderson
You can use structured data

@jonoalderson
https://ahrefs.com/blog/featured-snippets-study/

@jonoalderson
Because of voice search
personal assistants

@jonoalderson
developer.yoast.com/features/schema/specification/

@jonoalderson
Compete on unique
(or rarely used) data

@jonoalderson
Be a good citizen
of the internet?

@jonoalderson
Be rewarded by
other good citizens?

@jonoalderson
Contribute
● schema.org
● developer.yoast.com/schema
● developers.google.com/search/docs/
data-types/article
● github.com/schemaorg/schemaorg

Session Description No matter what the purpose of the site you’ve built, it’s likely you’ve included a standard contact form as one of the first (or last) items on your pre-launch task list. Name, email, reason for contact, submit: BORING! In this session Adam will look at some creative ways to use forms in WordPress with the goal being to better engage and convert website visitors. Whether convincing potential clients to make first contact, grow an email subscription list, or streamline the guest blogging submission process, website contact form(s) are a key part of the communication process. Adam will share several different contact form approaches and what plugins and/or services work best for each. Learning Outcomes * Use forms in WordPress for more than just contacts * Better engage visitors using conditional logic * Turn form submissions into blog posts automatically

The many facets of accessibility in technical communication

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A world of structured data promises us an incredible future. But most websites struggle to even implement basic schema.org markup. Fewer still represent and connect their pages and content in sophisticated, structured graphs. We can’t reach that incredible future without increasing and improving adoption. To move forward, we need to make constructing rich structured data as easy as writing a recipe. This isn’t a pipe dream: at Yoast, we think we’ve solved schema for everybody, everywhere. We’d love to share our story.

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Jono Alderson

For many of us, a big part of our job is essentially to fix or improve things. We seek out marginal, incremental gains to make our platforms, brands and performance 'good enough', or at least, 'less bad than our competitors'. What happens when all of this is no longer necessary? When everybody's website, app or software is perfect? Few of our brands are equipped to compete - or even to survive - in this new world. We need a radically different way of thinking, and for many, it may already be too late.

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Slow sites frustrate consumers. Frustration costs money. To delight consumers, beat competitors, and to please Google, your site will need to load in under a second. And you’ll need to get there fast, otherwise, your competitors might beat you to the finish line. Sound impossible? Web performance is no longer an art, but a science. Yoast’s Jono Alderson shares the tips, tricks, tools, and tactics you need to speed up your website. In this presentation, learn: – The tactics to get your site to load in under a second. – How to prioritize all the different pieces when optimizing site speed. – How improved web performance can help you get better rankings and conversions.

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