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What happens when everybody's website is fixed

For many of us, a big part of our job is essentially to fix or improve things. We seek out marginal, incremental gains to make our platforms, brands and performance 'good enough', or at least, 'less bad than our competitors'. What happens when all of this is no longer necessary? When everybody's website, app or software is perfect? Few of our brands are equipped to compete - or even to survive - in this new world. We need a radically different way of thinking, and for many, it may already be too late.

How to Take Your Website Beyond Fast

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Slow sites frustrate consumers. Frustration costs money. To delight consumers, beat competitors, and to please Google, your site will need to load in under a second. And you’ll need to get there fast, otherwise, your competitors might beat you to the finish line. Sound impossible? Web performance is no longer an art, but a science. Yoast’s Jono Alderson shares the tips, tricks, tools, and tactics you need to speed up your website. In this presentation, learn: – The tactics to get your site to load in under a second. – How to prioritize all the different pieces when optimizing site speed. – How improved web performance can help you get better rankings and conversions.

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How to be loved by Google

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Jono Alderson - Structured Data for Content Marketing

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The Inbounder London - Jono Alderson

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Universal Analytics & Single User View

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UX - Behind & In Front of the Curtain (State of Search 2018)

SEO Surgery APAC #2 by Jono Alderson

Doing an awesome site Audit - Jonathan Alderson - Linkdex - Brighton SEO 2015

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